Post pobrano z: Phoenix
Archiwum miesiąca: październik 2009
Cavalry
Post pobrano z: Cavalry
Personal brand
Post pobrano z: Personal brand
Martin Anderle
„Flowing portfolio site from Frankfurt based Martin Anderle, who is specialized in concepting and developing micro and portfolio sites.”Lascaux – A visit to the cave
„A virtual tour of the world’s famous Lascaux Cave with more than 300 documents, including photographs, site drawings, video sequences, maps and amazing 3D animations.”Funk Sunglasses: Boss, Grandma, Guard
Post pobrano z: Funk Sunglasses: Boss, Grandma, Guard
Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Directors: Stefan Schulte, Bert Peulecke
Creative Director: Johannes Hicks, Till Eckel
Art Director: Gabriel Mattar
Copywriter: Ricardo Wolff, Marian Goetz
Photographer: Hans Starck
The Samaritans: Bookmark
Post pobrano z: The Samaritans: Bookmark
The Samaritans came to us with a very limited production budget, and absolutely no money for media. With this challenge, McCann Worldgroup Hong Kong came up with a cost-effective and highly creative solution – turn something as basic as a bookmark into an advertising medium. By placing these bookmarks in strategic locations such as supermarkets, convenience stores and libraries – we successfully reached out to our core audience of housewives, retirees and students in a more discreet and personal way, as opposed to using mass advertising. Along the way, we also achieved a creative solution with zero media budget.
Advertising Agency: McCann Worldgroup, Hong Kong
Executive Creative Director: Sylvester Song
Art Director: Kit Yu
Copywriter: Don Ellis, Houston Lau
Photographer: Hei
Norwegian State Railways: Think
Post pobrano z: Norwegian State Railways: Think
Commercial for Norwegian State Railways (NSB). Agency: McCann, Oslo. Directed by: Roenberg. Shot at Elstree Studios with Motion Blur (Oslo) and BakerCogan producing.
Advertising Agency: McCann-Erickson , Oslo, Norway
Creatives: Tore Woll, Erlend Klouman H?iner
Agency producer: Beril H. Rasmussen
Production Company: Motion Blur, Oslo
Director: Roenberg
Producer: Espen Horn
Post production: Chimney Pot
Muppets: Scott Brooker
Red Cross: Emergency
Post pobrano z: Red Cross: Emergency
“A week after the storm, the floods had still not receded. This ad from BBDO Guerrero Proximity Manila appeared in the country’s largest daily to remind people help was still needed.”
Advertising Agency: BBDO Guerrero/Proximity, Manila, Phillipines
Creative Team: David Guerrero, Joel Limchoc, Brandie Tan
Agency Producer: Al Salvador
Photographer: Aaron Favila, AP Photo
Retoucher: Manny Vailoces
On-Demand Image Generator – EasyImg
Post pobrano z: On-Demand Image Generator – EasyImg
EasyImg, to mention at first, is a very different kind of web service which can be very powerful under the creative hands.
It is a highly customizable web-based graphics engine that enables anyone to insert "instantly created custom images" to their websites.
How it works?
EasyImg works by sending a formatted query to the service as the source of an image. An example will describe it better:
<img src="http://images.easyimg.com/fd592fce/h-60/w-480/bw-2/r-15/bc-e0dede/fc-fcfbdc/c-fc2671/font-Tahoma/size-30/banner.png?text=WRD Test Banner" />
will return:
where:
- fd592fce = is the token for my account
- h-60 = height is 60px
- w-480 = width is 480px
- bw-2 = border width is 2px
- and you can possibly guess the rest easily..
Besides the standard image properties, it is possible to use various fonts, rotate the final image, add gradients & more.
And, as it doesn’t use any JavaScript or CSS hack, it is totally compatible with any browser.
EasyImg can be set to re-create the image every time it is called or use caching for faster usage.
Also, it is not a must to host every image generated at the system. They can be downloaded as a single ZIP file anytime.
Where can I use it?
Primarily, it is a great fit to be used in websites where images must/can be customized like:
- users customizing the look & feel of their accounts (you may need to create rounded corners with different colors)
- usage of rotation
- usage of custom fonts
- no image editing software (ideal for customers who are not into webdesign but want to update the look of websites – can be integrated into CMSs)
And, it is a perfect fit for special cases like dynamic barcode generation (just use the barcode font).
EasyImg comes with different plans where a free one exists as well.
You can see how powerful it can be with the options it offers & from the samples. Or, you can play with the online canvas.
P.S. This post is a sponsored review.
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