Post pobrano z: HP: Touchsmart Graffiti Wall

To launch HP Touchsmart PC, a computer with touchscreen technology, the Touchsmart Graffiti Wall was created. Turbo, the most famous graffiti artist in Turkey was responsible for the artwork of the wall, where 3 Touchsmarts were attached. People could draw their own graffitis with their fingertips and submit them to a hotsite. On the hotsite, where it’s also possible to create new artworks, all the participants are competing for a HP Touchsmart PC until the end of this month. The stunt also counted with a press event held in one of the most popular art galleries in Istanbul. More than 100 journalists tried the product and received a t-shirt personalized by Turbo.

Advertising Agency: Torke Boutique Guerrilla, Turkey
Published: April 2010

Post pobrano z: Ford: Kinetic Design

“Movement inspires us. Kinetic Design Attraction is the new Ford design language, drawing car lines based on movement.”

Advertising Agency: JWT, Buenos Aires, Argentina
Executive Creative Directors: Gonzalo Vecino, Pablo Álvarez Travieso
Art Director: Miguel Usandivaras
Copywriter: Joaquin Espagnol
Photographer: Martin Sigal
Published: October, 2009