Post pobrano z: Let’s “talk” about originality / Tu parles que c’est original!
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| THE ORIGINAL Listerine Mouthwash – 2007 Source : One Show “Merit” Agency : JWT (Puerto Rico) |
LESS ORIGINAL ARS Chemical / Mondamin Mouthwash – 2010 Source : Cannes 2010 Print & Outdoor Longlists Agency : Hakuhodo Bangkok (Thaïland) |
Post pobrano z: Experience Edge
Team Detroit enlisted Firstborn—in their 14th collaboration—to showcase the Ford MyTouch System in a way that made users feel like they were really experiencing the features.
Post pobrano z: Row to the Pole
Post pobrano z: Paris VS New York
Paris vs New York, a tally of two cities
A visual but friendly match between those two cities seen by a lover of
Paris wandering through New York’s infinite details, clichés and
contradictions : this way, please.
Post pobrano z: Harvey Nichols: Accessories Required
Brief: To announce the launch of the Autumn/Winter Collection at Harvey Nichols. The campaign aims to convey the different effects the new collection will have on those who wear them. To encourage our buyers to take precautionary measures, each execution carries an image of an item from the autumn winter range along with a supplementary requirement such as a defibrillator, smelling salts, pepper spray, taser which act as a visual metaphor for the effect the item can have.
Advertising Agency: Y&R, Dubai, UAE
Creatives: Shahir Zag , Komal Bedi Sohal
Photographer : James Day
Planner : Nadine Ghossoub
Post pobrano z: An Apache Mod. By Google For Faster Websites
Google is so decisive on making the web faster with the tools and resources it creates. Also remember that they had announced "speed being a factor in Google's search rankings".
Google is now sharing an open source Apache module named mod_pagespeed that automatically optimizes web pages.
It works with Apache 2.2 and includes several filters that optimize JavaScript, HTML, CSS stylesheets, JPEG and PNG images.
For the other members of the Page Speed family like the Page Speed extension, check this.
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Post pobrano z: ROJO® is back!
ROJO® relaunches its website.
www.rojo-magazine.com
Post pobrano z: Marc Atlan Design Inc
The new website for Marc Atlan Design, Inc. celebrates 20 years of creative direction, packaging design, artist collaborations, graphic design, window displays, photography and much, much more…
Post pobrano z: DHL: Yacht Blueprint
Brief: To find out the feasibility of yacht owners as a potential market base for DHL Import Express.
The Insight: Yacht owners are a picky lot when it comes to their yachts. And rightfully so. Luxury yachts are an expensive proposition. A yacht owner will procure only genuine parts for his prized possession as he just can’t take chances with anything else. Also, he will not trust a third party with this, as technical knowledge of yachts is still rare in the country. Now, importing individual parts regularly can get expensive. So, instead of incurring costs every time a part is needed, yacht owners buy spares in bulk and store them in warehouses for future use. While this may seem cheaper, they end up incurring warehousing costs in addition to the expense of spare parts on unknown future repairs.
The Idea: Acquire the trust of the yacht owner by surprising him with our knowledge of his yacht.
The Execution: A database of yacht owners which contained names as well as models of each owner’s yacht(s) was obtained. Yacht owners were then sent a docket shaped mailer with the name of their own yacht on the cover saying There’s someone who cares about as much as you do.” Inside was a detailed technical blueprint of his very own yacht with a personalised letter about how well DHL knew this particular model and how they could procure the right spares from anywhere in the world. This way, his yacht would stay perfect and he wouldn’t have to incur unnecessary expenses either.
Response: The mailing had an 80% response rate earning. That’s an ROI of 45% with a good 16 leads from the 20 mail outs. What’s more, this activity didn’t just bring in scope for future business; it opened up a whole new customer base for DHL’s Import Express service.
Advertising Agency: OgilvyOne, Mumbai, India
Creative Director / Copywriter: Shahrukh Dandiwala
Art Director: Lishoy George
Additional credits: Gaurav Magotra, Abhishek Sharma, Nirmala D’Souza
Post pobrano z: HTML5 Ebook Framework For Publishing On iPads – Baker
Delivering content in any media as quickly and easily as possible is a good decision to reach more readers.
iPad, with the popularity it has and being -also- considered as an ebook reader, is definitely one of them.
Baker is an open source HTML5 framework to publish ebooks for iPads with minimal effort.
In order to use the framework, HTML5 pages should be created with a fixed width of 768px.
For a temporary period, files should be named as 1.html, 2.html.. however, developers are working on the HPub format which will be more flexible.
There is a ready-to-use Xcode project provided where you can include the book, a custom icon and submit the final product to the App Store.
Special Downloads:
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Professional XHTML Admin Template ($15 Discount With The Code: WRD.)
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SSLmatic – Cheap SSL Certificates (from $19.99/year)