Archiwum miesiąca: czerwiec 2011

Adv

Gillette: The first ad written on a hair

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No one gets closer to men than Gillette. And to prove this Gillette used nanotechnology to write their ad campaign on a man’s shaven beard.The ads were created using an electron microscope at The University of Nottingham. The smallest ad is written on the tip of a man’s hair and under 100 microns in size, it is currently being verified by the Guinness World Records as the world’s smallest ad. Blown up versions of these ads formed a print and poster campaign. The actual hairs were then placed in men’s bathrooms at airports where they would typically freshen up. With the hairs was a QR code through which people could access extra content showing what was on the hair.

Advertising Agency: CLM BBDO, Boulogne Billancourt, France
Creative Director: Rohan Young
Art Director: Fiona Parkin
Copywriter: Veronica Copestake
Creative Group Head: Toygar Bazarkaya
Account Director: Valerie Van Den Bossche
Planner: Chris McCarthy
Account manager: Danielle Marino
Other credits: Dr Christopher Parmenter – The University of Nottingham, Research officer in Cryogenic Electron Microscopy


Adv

Microsoft IE9: Battle For Beauty

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ie9_wallpaper_explorer_hires_v1

ie9_wallpaper_peeping_hires_v1

ie9_wallaper_clutter_hires_v1

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URL: http://www.battleforbeauty.ca/

TAXI has created a unique game for Internet Explorer 9. Called The Battle for Beauty, it is the first HTML5 multiplayer game to be played simultaneously online and in the real world. This game demonstrates that by supporting HTML5, Internet Explorer 9 provides a radically faster and richer browsing experience. Advertising Agency: Taxi, Montreal, Canada
Creative Directors: Jean-François Houle, Dominique Trudeau
Art Director: Nicolas Thiboutot
Copywriters: Martin Charron, Jean-François DaSylva-Larue
Producers: Maxime Boivin, Jacques Latreille
Strategic Planner : Valery Loranger
Account management team: Marie-Ève Verreault, Jessica Wong, Julie Simon
Offsite experience: Moment Factory
Interactive programming: QuatreCentQuatre
Event staffing: NewAd
Social media seeding: Hypractif
Published: June 2011


Web Tools

HeidiSQL – Free Front-End For MySQL & MSSQL

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Most of the MySQL users will remember MySQL-Front, a very popular database manager application which later on stopped being developed (and turned into a paid application by another team).

The developer of this application, Ansgar Becker, re-launched this project under the name HeidiSQL, it is again free + open source and improved regularly.

HeidiSQL can connect to multiple databases and besides creating/editing databases, tables, views, stored routines and triggers, it has support for scheduling events (great for regular jobs like backups).

HeidiSQL

Databases and records can be exported or imported with multiple formats and its even possible to transfer a database directly into another server.

Currently experimental but HeidiSQL can now connect and manage MSSQL databases which is awesome for anyone working with both platforms.

There are many other handy features offered like optimize/repairing tables, duplicating them or query editing with syntax highlighting.

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