Post pobrano z: GNC Burn 60: Swamp, Western, Villa
“Fit lives longer.”
Advertising Agency: JWT, Manila, Philippines
Executive Creative Director: Dave Ferrer
Creative Director / Copywriter: Joe Dy
Copywriter Enzo Cruz, Joe Dy
Associate Creative Director / Art Director: Boyet Custodio
Print Producer: carol pe benito
Illustrator: Geoff Estevez
Final Art Work: Michael Gonzales
Post pobrano z: Tommys Diner & Burger: Obama, Batman
“Don’t let hunger beat you.”
Advertising Agency: Perfil 252, Brazil
Creative Director: Marcia Lima
Head of Art: Marcos Pina
Art Director: Francisco Valle
Copywriter: Adriano Docconi
Illustrator: Francisco Valle
Post pobrano z: ACE Bleach: Bleach Beasts
Bleaches in the Kenyan market are all virtually the same, to the point that many of the different brands are produced in the same factory. There is no need to describe how bleach works, everybody knows. And our product does exactly the same thing as its competitors. The challenge for ACE is primarily brand recognition. In conjunction with some new packaging, we decided to relaunch the brand with a startling new image. Instead of the standard “schoolkid in a gleaming white uniform” or “businessman in dazzling white shirt” we chose to have a little bit of fun and highlight the whitening properties by using animals that would look very different if they were dipped into ACE bleach! Easy to understand and very different from the mundane campaigns from competitors.
Advertising Agency: TBWA East Africa, Nairobi, Kenya
Executive Creative Director: Jimmy Geeraerts
Art Director: Michael Omondi
Copywriter: Mark Kovalevsky
Post pobrano z: Renault: Lipstick, Mascara
Advertising Agency: Publicis, Caracs, Venezuela
Chief Creative Officer: Fabian Bonelli
Creative Directors: Demian Campos, Eduardo Gomes
Copywriters: Bernardo Tortolero, Luis Amaya
Art Directors: Yoryi Cantor, Deivy Marquez, Jose Bajares