Post pobrano z: Surrealistic lookalike? / Coucou, tu veux voir Magritte?
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| THE ORIGINAL? Painting “Le Viol” / “The Rape” – 1934 Source : Moma Artist : René Magritte (Belgium) |
LESS ORIGINAL Influencia Magazine – 2016 Source : Influencia Agency : Glory Paris (France) |
Post pobrano z: Tokyo Japanese Tea Association: Japanese Tea Revival Project
Online
Tokyo Japanese Tea Association
With the anticipated increase in tourism to Japan, Japanese people have the chance to demonstrate their world famous culture of hospitality. This spirit of unconditional hospitality (known as Omotenashi), is deeply engrained in Japanese culture and passed on from one generation to the next. Central to this spirit of hospitality is the service of traditional tea in Japanese homes.
However in recent years traditional tea has seen a decline in relevance amongst Japanese consumers. In order to restore relevance to the traditional tea spirit, and revive pride in Omotenashi, the Tokyo Japanese Tea Association and Geometry Global Japan (Geometry) have launched the “Japanese Tea Revival Project”.
Previously, efforts by the tea industry to reverse the decline have focused on the origin of the tea leaves and subsequent quality, but these efforts have been largely unsuccessful. In a bold move, the Japanese Tea Revival Project takes a new approach by uniting the industry across all areas of production to revive the culture of freshly brewed tea.
The campaign kicks off with the launch of an animation featuring freshly-brewed tea served with “Kyusu (急須)”, the traditional Japanese teapot. Here, the somewhat negative idiomatic copy „Banji-Kyusu or 万事急須” (meaning „it’s all over” or “nothing else can be done”, which is a play on words linking the two meanings of “Kyusu”) is used to illustrate the threat that ready to drink tea is posing to the service of traditional tea, which is a hallmark of Japanese hospitality.
Masato Mitsudera, executive creative director, Geometry Global Japan, said: “Japanese words such as ‘お茶の間Ochanoma or living room’ (literally meaning ‘tea space’) and ‘日常茶飯事Nichijo-Sahanji or daily happening’ (literally meaning ‘common activities like eating and having tea’), illustrate that tea has been central to life in Japan for centuries.
Enjoying a freshly-brewed tea with family and friends is a precious moment at the risk of fading away. That is exactly why we launched this project to successfully pass down the heartfelt practice of brewing tea as well as being served tea in Japan. The campaign is now live and will continue to revive relevance to traditional tea and its role in Japanese hospitality throughout the country.
Advertising Agency:Geometry Global, Tokyo, Japan
Executive Creative Director:Masato Mitsudera
Creative Director:Yasuo Matsubara
Production:Amana
Producer:Yuta Sato, Ishin Takeda
Film Editor:Shinya Nakagawa
Post pobrano z: Audi: Duel
Film
Audi
Advertising Agency:Venables Bell & Partners, USA
Founder:Paul Venables
Chairman:Paul Venables
Partner:Will Mcginness
Executive Creative Director:Will Mcginness, Phil Crowe
Creative Director:Justin Moore, Erich Pfeifer
Acd:Matt Keats, Matt Miller
Copywriter:Matt Keats
Art Director:Matt Miller
Director Of Integrated Production:Craig Allen
Senior Producer:Matt Flaker
Producer:Gabby Gardner
Production Company:Rattling Stick
Director:Ringan Ledwidge
Director Of Photography:Greig Fraser
Head Of Production:Richard McIntosh
Executive Producer:Joe Biggins
, Jeff Shupe
Vfx:The Mill
Post pobrano z: Citysets: Free City-based Icon Set
Looking for city-based free icon sets? Check out Citysets! It is a collection of free icons consisting of cities, such as London, New York, Paris and Sydney. Grab it from here.
The post Citysets: Free City-based Icon Set appeared first on Web Resources Depot.
Post pobrano z: Ace Hardware Tools: Wrench, Pliers, Vise Grip
Print
Ace Hardware
Everybody loves a handyman.
Labor Day in the Philippines is a public holiday that happens every 1st of May. It celebrates the Filipino worker, a large part of which are the male blue-collar workers and skilled workers. These men are said to have strong sex appeal to women – all because of their handy skills. We visualized this by using Ace Hardware tools to show the love and attraction for their hard work.
Advertising Agency:Ogilvy & Mather, Makati City, Philippines
Worldwide Chief Creative Officer & CoChairman:Tham Khai Meng
Creative Director:Donna Dimayuga, Lito Gemora
Senior Art Director:Paulo Villones
Project Manager:MJ Ramos
Executive Creative Director:Richmond Walker
Account Director:Edmund Wong
Account Manager:Trish Cosico