Post pobrano z: Arcline
Archiwum miesiąca: styczeń 2017
MagnaTrust – Securities and Investments
Post pobrano z: MagnaTrust – Securities and Investments
City
Post pobrano z: City
Awesome Deal: 30 Sparkling Glitter Brushes from The Artifex Forge
Post pobrano z: Awesome Deal: 30 Sparkling Glitter Brushes from The Artifex Forge
Your designs are about to get a whole lot shinier. With this sparktacular Mighty Deal, you’ll get yourself 30 Sparkling Glitter Brushes that feature some amazing levels of detail. Created from real glitter designs, each of these brushes are easy to customize and cover a wide range of different brush strokes. Highlights: 30 Sparkling Glitter […]
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Zlaty Bazant: Pride, Progress, Rome
Post pobrano z: Zlaty Bazant: Pride, Progress, Rome
Film
Zlaty Bazant
Beer from year 1973 got campaign like from the 70s. For a serie of 3 TV films we invited a legendary DOP Dodo Simoncic who shot the most acclaimed movies in the 70’s. 3 legendary graphic designers who were at their professional peak in the 70’s created posters for the new beer under one condition – they were only able to use graphic techniques that were used 40 years ago (maximum handwork and minimum of computer assistence).
Advertising Agency:Wiktor Leo Burnett, Bratislava, Slovakia
Executive Creative Director:Peter Kacenka
Creative Director:Stefan Andrejco
Art Director:Stefan Andrejco
Copywriter:Martin Keder
Strategic Planner:Vladimir Lefik
Strategist:Vladimir Lefik
Director:Jonas Karasek
Director Of Photography:Dodo Simoncic
Production Company:Leopard Production
Uthred – lines
Post pobrano z: Uthred – lines
Heirs
Post pobrano z: Heirs
Dangerous Dinner Conversations
Post pobrano z: Dangerous Dinner Conversations
ROGGENBIER
Post pobrano z: ROGGENBIER
Burger King: The Subway Grill Shelf
Post pobrano z: Burger King: The Subway Grill Shelf
Media, Outdoor
Burger King
BRIEF
Burger King has been flame-grilling burgers since 1954. That’s one of the key product differentiators for the brand and we are always looking for opportunities to highlight that.
CHALLENGE
Most people are only tuned to their phones or books during subway journeys, ignoring the environment around them. We decided to disrupt that by creating a way to bring our product truth to life even in this typically low engagement medium.
IDEA
We have leveraged the existing subway luggage shelves to create an optical illusion as if passengers were underneath our grill. With that we broke the monotony of the subway with a fun, flame-grilled experience.
This idea is particularly relevant to the brand, as Burger King can optimize out of home media spent by focusing on the subway routes which overlap with restaurant locations. That’s why we wrapped an entire train in Korea.
Advertising Agency:Cheil, Seoul, South Korea
Creative:Dongeon Lee