Post pobrano z: A gift for Joe La Pompe? / C’est cadeau, ça me fait plaisir
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| THE ORIGINAL? El-Al Airlines – 2012 Source : Coloribus Agency : McCann (Israël) |
LESS ORIGINAL Eurowings Airlines “Happy Valentine’s Day” – 2017 Source : Coloribus Agency : Grey Dusseldorf (Germany) |
Post pobrano z: Psychology of Design and How it Affects Decisions
Psychology of design is a little bit complicated than what most people perceive it to be. Each day people are faced with decisions to make. You either sacrifice the convenience of playing at Vegas Palm Online casino so that you can travel miles to the nearest land-based casino or opt otherwise. Generally, choices have to be made, and this is a very important part of cognitive psychology.
And since this area looks complex, scientists have tried coming up with theories to explain how and why people make choices based on certain preferences. This could also give us some hint as to why people play online casino games at Vegas Palms Canada.
Colors invoke moods and emotions. If you walked right into a land-based casino, for example, you’d notice colors that typically bring about the mood of playing. The same thing happens on the internet as well. Online casinos use a wide range of colors which are generally perceived to be ideal for a casino environment.
Generally, all researchers believe that colors can impact your decision-making process because of the effect which they have on your brain. For instance, red is the color of power and passion. That explains why slot games which are based on love or romantic matters are shaded red. Purple is about royalty and wealth. Interior designers use it to create sophisticated living rooms and master bedrooms. Casino software designers like Microgaming use it to spruce up slot machines that are based on opulence. This could explain why players sometimes get addicted to playing online games at casinos. Apart from the game being captivating and naturally engaging to play, visitors will come and stick to an online casino because of the wide selection of colorful games that invoke certain moods on players.
It is not easy to get someone’s attention and eventually keep them listening to you. However, if the concept of curiosity gap (a term that was first coined by George Loewenstein) is explored, people could be made to listen.
Curiosity gap is basically the gap which exists between what you know and what you don’t know. People generally feel compelled to want to fill this gap, hence the curiosity. In newspapers or magazines, this is done through designing headlines or updates that naturally raise curiosity.
If you go to an online casino site, for example, you will see that games with curiosity-driven names tend to get tested more often than those whose titles don’t raise curiosity.
Generally, online casinos face so much competition such that they have to make good use of these marketing elements to attract and keep users. Usually, a good casino that is designed around these psychological elements will keep visitors’ attention a little bit longer on the homepage. That’s because these websites tend to use the best designs which have also been proven to work magic in the psychology of visitors. This is further reinforced with attractive bonuses which are just impossible to resist.
Most online casinos make it clear that you can sign up and test games for free or with the bonus money which is freely given to new players. This is done in an effort to keep people exploring and playing games which they would be interested in. But most important of all, casinos must utilize visual design elements to attract and retain their users.
Featured image by Clem Onojeghuo
Post pobrano z: Until The Last Child: 30,000 is the loneliest number
Film
Until The Last Child
Elite CEOs employ gatekeepers to make them unavailable. CEOs are whisked from function to function via black cars and private jets. They have private elevators. They have people screen their mail.
They are impervious to advertising.
They are also discrete.
Barring charity, most Canadian CEOs avoid flaunting wealth. We would have to reach them publically, while respecting their privacy.
So we invited them to the council with huge billboards—right beside their corporate headquarters. Each board was anonymous but unmistakably about one person. We also made custom newspaper wraps and handed them to the CEOs’ employees at the head office.
News of the nearby billboards and newspaper wraps quickly trickled up to the boss.
Within 48 hours of our launch, we had a 60% response rate.
Advertising Agency:The&Partnership, Toronto, Canada
Executive Creative Director:Ron Smrczek
Senior Art Director:Jennifer Saunders
Associate Creative Director:Nabil Rachid
Copywriter:Nabil Rachid
Account Manager:Lindsay Di Tolla
Production Company:Heyd & Seek
Executive Producers:Kegan Sant, Cynthia Heyd
Producers:Ben Robinson, Vinny Gill
Director:Jesse Blight
Director Of Photography:Jesse Blight
Editor:Jesse Blight
1st AC:Alex Dematto
Casting:Stephen Milo
Talent:Liana
Movi Op:Yuri Tereshyn
Drone Op:Yuri Tereshyn
Gaffer:Todd Hamacher
Best Boy Electric:Adam Landuci
Grip:Mark Skinner
Best Boy Grip:Luke Saagi
DIT:Andrew Easson
Makeup Artist:Dawn Grant
PAs:Jonathan Kok, Bradley John Chowace, Dean Turner, Bryan Beerbaum, Shawn Robertson
Post Production:Redlab
Colourist:Jason Zukowski
Online Artist:Andy Hunter
Producer:Pallavi Joshi-Firby, Maggie Blouin Pearl
Executive Producer:Laurie Kerr-Jones
Audio:Pirate
Music:Pirate
Track Director:Vanya Drakul
Arrangement:Ari Posner
Mix Engineer:Ian Boddy
Post pobrano z: Socialdemokratiet: Testing trust
Media
Socialdemokratiet
We live in uncertain times – people do not seem to trust each other anymore. Or at least that’s how it feels when you open global media these days. But trust doesn’t seem to be the problem if you ask the Danes: Denmark has built a very successful society based on trust. In a new film the biggest Danish political party Socialdemokratiet, the architects of the welfare model, want to test if the Danes are still as trustful as they used to be. Click CC to see English subtitles.
Advertising Agency:Another, Copenhagen, Denmark
Executive Creative Directors:Casper Willer, Thorkild Bjerre
Strategy Director:Miriam Plon Sauer
Client Service Manager:Kathrine Werling
Production Company:Circus Alphaville
Producer:Morten Hoffmann Larsen
Director:Ulrik Wivel
Chief Client Officer:Kristoffer Bæk-Mikkelsen
Senior Digital Strategist:Jacob Packert
Digital Planner:Dea Madsen
Seeding:Be On, AOL
Pr:Be On, AOL
Post pobrano z: Coalition to Stop Gun Violence: Shot by
Print
Coalition to Stop Gun Violence
Advertising School:Miami Ad School, San Francisco, USA
Art Director:Oscar Gierup
Copywriter:Jacob Altman
Post pobrano z: Broughton House: We serve those
Print
Broughton House
As a care home for ex-servicemen, Broughton House is a building full of stories. Yet even in its cenentary year, the house and its residents were largely unknown outside its community. The campaign served to raise awareness and some much-needed funds for the home by sharing the stories of its inspiring residents.
Advertising Agency:Havas Lynx, Manchester, United Kingdom
Creative Director:Jon Chapman
Art Director:John McPartland
Copywriter:Angus Prior
Photographer:Daniel Walmsley
Post pobrano z: Large typographic project by Gordon Young and Andy Altman
The Comedy Carpet is one of the nicest large scale typographic project you’ll see in a while. You can find it in front of the Blackpool tower in Lancashire, UK, and there is no way you’ll miss this 2’200 square meter piece of work by Gordon Young and Why Not Associate.
Post pobrano z: Annotation is Now a Web Standard
This sure is exciting news: the various groups that make up the W3C have agreed upon a set of rules by which we’ll be able to annotate, highlight and make comments to a webpage without the need of a third party script or framework.
Dan Whaley describes why this could be a big deal:
The W3C standards are a key milestone towards a future in which all pages could support rich layers of conversation without requiring any action by their publishers—because that capability can be built into the browser itself and be available as a native feature, just like like web search. The shared vision is that conversations will be able happen anywhere on the Web, or even on documents in native apps, and inline instead of below-the fold, in a federated, standards-based way.
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Annotation is Now a Web Standard is a post from CSS-Tricks
Post pobrano z: PHAEDIS
Post pobrano z: Bang & Olufsen