KFC UK and Ireland is marking St Patrick’s Day with the promotion of their 100% Irish O’Sanders Feast bucket. The O’Sander’s Feast includes 14 pieces of 100% Irish chicken, four servings of mashed potato, two sides, eight onion rings and a 1.5 litre bottle of soft drink. The bucket is available in Ireland until 23 April. The KFC Irish chicken in the KFC O’Sanders Feast is 100% Irish. But 100% Irish just ain’t enough for American marketing man Randy O’Brien. To make the feast 200% more Irish he delves into as many Irish stereotypes as he can find.
KFC Irish Chicken Credits
The KFC Irish Chicken campaign was developed at BBH London by creative director Hamish Pinnell, creatives Alex King and Andrew Jordan, agency producer Sarah Cooper, working with KFC marketing executive Nahn Van Wyk and senior marketing manager Lucy Cousins and social media manager Josh Benge.
Filming was shot by director Giles Ripley via Partizan with producer Nicole Gray, production manager Jack Bristow, director of photography Sam Goldie, casting agent Maddy Hinton
The “jelly-man” sequence of “Inside Out” leaped out at me. I asked director Jonny Kofoed if it was inspired by Albert Omoss’ experimental artworks.
The character is actually the product of Assembly’s Alex McCleod, who has this to say:
The jelly-man came from our GPU-powered simulation testbed, which gets new features every time we use it. It’s usually a fluid simulator, and it’s generally real-time, so instead of trying to keyframe a plausible flopping animation, we just recorded an interactive session of pushing, pulling and swirling a man-shaped bundle of infrangible liquid, and we kept the highlights.
Another product of the same simulation system:
It’s also great for creating tentacle animations, like these:
It’s always exciting to see new or upgraded website building tools and platforms. Newer isn’t necessarily better of course, and upgrades do not always mean game-changing changes have taken place. The very best tools and platforms are out there of course, but it often takes some serious digging to locate them. It helps to know […]
Spring has arrived! Let’s greet this amazing season with a
beautiful lettering illustration. Of course, we’ll add some floral
decorations, love, passion, and creativity!
Today, you’ll learn
how to create digital writing in Adobe Illustrator to make some elegant
lettering with floral elements for our gentle, ornamental composition.
Ideally, it would be great to have a pen tablet for this tutorial for
your convenience. We will also use the Width Tool, the Pen Tool, and the
Arc and Line Segment Tool.
After
opening your Adobe Illustrator, create a new document with 850 x 850 px
Width and Height. Our illustration will be placed on a dark grey
background. So let’s create a dark-grey rectangle with the Rectangle
Tool (M).
Step 2
Now, let’s start writing. Remember that
it doesn’t have to be perfect because we just need to mark where the
real letters will appear.
So that we can write legibly, let’s
get some help: the Rulers. To make them appear, go to View > Rulers > Show Rulers (Control-R). Take
the upper ruler and drag it down to the place where you want to write.
Repeat this action to make another ruler appear, so that you have two
lines between which you can place your letters.
Now that
you’ve prepared where you want to write, let’s begin writing using the Pencil Tool (N) with no fill color. If you make a mistake, you can
always erase it using the Eraser Tool (Shift-E). It’s easier if you can
see the whole artboard (Control-0), because the smaller the letters you
write, the less your hand will shake.
Step 3
Lower the
Opacity on the Transparency panel of this layer, close it, and create a
new layer.
On the new layer, take the Pen Tool (P) and outline the word
„Hello”. I recommend the Pen Tool because you won’t have a lot of anchor
points which make your file heavier, as you would with the Brush Tool (B).
Write each letter separately, since it will be easier for you to manipulate the letters later. Begin by writing simple letters and then
add some curly decorations later.
Now you can add some curls by
manipulating the handles of the anchor points. If you want to connect
two letters, select the anchor points that you want to connect using the Direct Selection Tool (A), right-click the mouse, and select Join.
Step 4
Now it’s time for the next word, “Spring”.
Close
the upper layer, where you wrote using the Pen Tool (P), and unlock the
bottom one, where you will write the new text. Make sure that you’re in
the bottom layer and create another couple of rulers below the first two
rulers that you made, where you want the second word to be placed.
Simply take the upper ruler and drag it down. Do this action twice to
get a pair of rulers as boundaries for your letters. Using the Pencil
Tool (N) with no fill color, write the word “Spring”.
For better visibility, you can increase the bottom layer Opacity.
Step 5
Similar
to what we did before with the word “Hello”, lock this layer, lower the Opacity, and go to
the upper layer. Next, select the light-cream or yellowish stroke color, and by using the Pen Tool (P), outline the word „Spring”. When you are
finished, add some curls to the letters by manipulating the handles of the
anchor points.
This is my result. Feel free to do something similar to this.
Step 6
Look
at the Layers panel, take the layer where we drafted the letters (the
non-decorative letter layer), and drag it to the trash icon (Delete Selection). Press
Control-R to hide the Rulers. Select the lines on your artboard (you placed letters between them) and press Delete on the keyboard.
This is what our lettering now looks like:
2. How to Create Floral Details
Step 1
Now we’ll add some spring floral details. Let’s make the first type of leaves.
Set
the stroke color to green with no fill color. Using the Arc Tool, draw
the stem of our leaf. Add a few lines from both sides of the stem by
using the Line Segment Tool (\) or the Arc Tool, if you prefer. Make sure to check Round Cap on the Stroke panel.
We’ll transform these
lines into leaves by using the Width Tool (Shift-W).
Hit the Width Tool (Shift-W) and place your mouse/pen tablet over the
“prospective” leaf. Stretch where the leaf should be thicker. Repeat
with the rest of the leaves.
Make a few of these leaf branches.
Finally, we need to expand the lines which were transformed. Select
them and go to Object > Expand Appearance, and then Object >
Expand. (The first time you expanded just the leaves, and then the second time the stem).
Step 2
For the second type of leaves, we’ll use
the Arc Tool again to draw lines in two colors: lighter green on the back
and darker green over it. Change the width of these lighter lines with
the Width Tool (Shift-W). Expand all lines (Object > Expand
Appearance, Object > Expand) and make the leaf edges sharper by
moving the handles of the anchor points (use the Direct Selection Tool (A)).
Step 3
Now
we will create a rose. Add a pink circle with no stroke color and pink
fill color (feel free to choose any shade of pink). To make an even
circle, draw an oval using the Ellipse Tool (L) while holding down the
Shift key.
Now add some outer petals. Remove the fill color and make the
same stroke color (Shift-X) as used for the circle. On the Stroke panel, increase the Weight of the stroke and check Round Cap. Grab the
Pencil Tool (N) and start drawing curly petals, which will be the
outside of the circle.
To make the inner petals, decrease the
Weight of the stroke, and make the stroke color slightly darker. Using
the Pencil Tool (N), create inner petals as shown in the image below. Add
some lighter petals as well.
Step 4
In this step, we will
create a flower bud. Add a pink circle with no stroke color and pink
fill color. Make two copies of this circle with slightly darker
color and place them behind the first circle (Control-X, Control-B).
Add the fourth copy of the circle behind and make it darkest. Add a few
black lines with the Pencil Tool (N) (just grey stroke color), behind
the first circle as stamens. And finally, create a green oval behind all
petals of the bud as a receptacle.
Expand the stamens. You can select the whole bud, go to Object > Expand, and in the new dialogue window select Stroke and press OK.
Step 5
For the third type
of flowers, let’s use the Line Segment Tool (\) again and draw a few
petals as lines. Use the Width Tool (Shift-W) to change the width of
these lines and create petals. Add a tiny circle inside the flower.
Yellow fill color with no stroke. Isn’t it easy? Finally, expand these
lines. Go to Object > Expand.
Step 6
Create a similar but
smaller, white colored flower using the steps we just took. Use the
Line Segment Tool (\) for the white petals, deform the lines with the Width
Tool (Shift-W), add the yellow circle inside, and finally, expand these
lines (Object > Expand).
Step 7
Here are all the floral
elements that we just created. Before moving on to the next step, make
sure that you have expanded all of them (Object > Expand Appearance,
Object > Expand).
3. How to Arrange the Floral Elements
Step 1
Make a few copies of the dark green leaves and spread them over and under the letters.
Step 2
Select the other leaves that we created, make a few copies, and place them also around the text.
Step 3
Now it is time to place a few copies of our beautiful rose.
Step 4
Add some of the flower buds.
Step 5
Scatter a few small red flowers.
Awesome Work, You’re Done!
And last but not least, let’s not forget to place our tiny white flowers. With this, we will finish our illustration.
Congratulations! Our spring lettering card is ready! Great job! I hope you’ve enjoyed following this inspirational tutorial and discovered some new tips and tricks that will help you to design more lettering designs and floral compositions. Enjoy the spring, and have fun!
I’m not sure why, but Iceland has been surfacing quite a bit in my life as of late. Maybe it’s because my older sister just went on vacation there which has made my brain notice the word ‘Iceland’ more. I really don’t know. But whatever the reason, Iceland is definitely one of the most beautiful places on earth. I was shocked to see how awesome some of my sister’s photos were. For that reason, I decided to compile a collection of Incredible Iceland photos for this week’s photography roundup. Enjoy!
Credit to respective artists.
credit:Jan Erik Waider
credit:Karen Margaret
credit:Jan Erik Waider
credit:Jan Erik Waider
credit:Karen Margaret
credit:Patrycja Makowska
credit:Jan Erik Waider
credit:Patrycja Makowska
credit:Lukas Furlan
credit:Lukas Furlan
credit:Saumya Kesurvala
credit:Jan Erik Waider
credit:Rafn Sigurbjornsson
credit:Andreas Levers
credit:Jan Erik Waider
credit:Per Bjarne
credit:Jesús M. García
credit:Bartosz ?wi?toniowski
credit:Lonny Hatland
credit:Bill Devlin
credit:Jan Erik Waider
credit:Jan Erik Waider
credit:Rafn Sigurbjornsson
credit:Madeline Jost
credit:Gustav Willeit
Conclusion
If you ever have the opportunity of visiting Iceland, I highly recommend you go (based off what my sister has told me.) It’s a destination that features highly on my bucket list and ine that I will definitely try go too at some point in my life.
I hope that you enjoyed this week’s photography roundup! Thanks for stopping by!
The presence of innovative gaming experiences and co-branding contribute to the amplified attractiveness of online casinos in the past few years. In the industry of gaming, the creation of uniquely themed slots with great features has been achieved with co-branding. This is why the slots now can include icons, characters, cartoons, and people that the co-branding establishments copyrighted. Take the South Park slot by Net Entertainment for example. The fact that Net Entertainment isn’t an online casino doesn’t stop it from being able to offer exclusive content that casino brands can use.
Most top online casinos 2017 now feature a lot of such games; all thanks to co-branding. Below, we will look into some of the benefits that co-branding has on the increasing population of online casinos.
Getting singled out
How does an online casino single itself out of the hundreds of thousands online casinos on the Internet that serve majorly the same bundles? For this reason, we see some casinos and developers of games seeking to produce a gaming experience that would be different from what others offer. Well, this might seem a little difficult, but the news is that some online casinos successfully managed to create their own thingy that portrays outstanding features and can only be accessed on their website. This explains why most casino game players enjoy playing slots with no deposit online on 777 spin slot. It shows that the effort these online casinos invest in ensuring people get an outstanding product only at their platform works.
Bringing back good old memories
Looking at the slot games created by co-branding, you would appreciate the effort invested in creating such awesomeness. They give the chance to experience completely new and unique features. Whereas, some of the games bring back these good old memories that one finds difficult to explain. Some players even don’t know how to describe what exactly brings them to playing these games, but they definitely enjoy doing so. The fact that online casinos can give their players such experiences says a lot about the loyalty that they get from their frequent visitors.
Recognizing the peculiarities in various casino providers
The fact that a customer finds it difficult to distinguish most casinos from the others is apparent enough, not to mention the pool of welcome promos that these casinos offer. How would one confirm that he has selected the right online casino to play at? Except you are a research specialist, it is not an easy task to collect information and data from every single casino. So it would be better to visit websites that collect such data and read through them. One good thing about such websites is that they compare and negotiate these welcome promos for their customers and select only the best.
With a few of the effects of co-branding on the increasing population of online casinos, it becomes easier to understand that this is a great step towards a better gaming experience for the online casino fans.
One of the most important things that separates an industry-leading product from a regular brand is the time spent on user experience (or UX). Improving the usability of your website is something that should always be on your mind as it builds a competitive advantage. A site that only allows to you shop at a basic level is not something that 21st century customers want. These days, customers want an experience. Something that no other company can offer them.
At an ecommerce level, you probably can’t make a completely unique experience for your users, but you can implement some UX features that will benefit your site rather than hinder it.
Homepage Carousel
For the uninitiated, a carousel is a scrolling marquee of pictures or videos that is usually placed at the top of your homepage to highlight certain products. Carousels are huge on ecommerce website homepages as they showcase whatever products you are having deals on or just focus on the products that might need more advertising space. A survey from Baymard Institute found that 52 percent of the top US ecommerce websites utilize a homepage carousel on their website.
Not Using Stock Photos
If you don’t see anything wrong with using a stock photo on a website that sells things, you might want to rethink your strategy. While stock photos aren’t inherently awful, they are pretty terrible as far as customer experience is concerned. People can generally spot stock photos from a mile away and are often so generic that they can make your shop seem insincere or even fraudulent.
Imagine you are on an ecommerce web page that is positing itself as a seller of premium products and/or services. If they were using stock photos to help advertise on their website, what would you think? At the very least you’d probably think that the seller was trying to save a few pennies by not hiring a professional photographer to take product pictures. Using pictures on your website is designed to give your page a customized and emotive appeal.
Keep Your Website Simple
The shortest distance between two points is a straight line. If you can get from Point A to Point B quickly, why take any detours? Some web developers will add a whole bunch of unnecessary design elements that are not needed for function, and often will put stress on the overall user experience. Creative appeal should be achieved in the aesthetic layout of your website, not by creating more web pages or hoops for your customers to jump through before they get to the checkout. Always keep the amount of clicks in mind when designing anything for your ecommerce store. Your conversions depend on it.
Simple Search Page & Results
The ability to search through your website is a benefit that cannot be understated. Make your search bar easily found. Typically this will be in the navigation section of your website and on every single page. Adding a search bar is the low-hanging fruit of the UX world. While adding one may not necessarily boost the overall experience in a meaningful way, not having one will definitely impact you negatively.
The results page of the search should also be as clean and effective as possible. It should direct people to the right products in a way that doesn’t detract from your overall aesthetic. Most prepackaged enterprise ecommerce solutions will have some sort of search bar built-in.
Creating a great user experience is hard, but you don’t have to swing for the fences from the very beginning. Start out by taking care of the above tips and then get observant. Through customer surveys, you can start to understand what your customers are having issues with, what’s keeping them from converting, and why they would or would not shop with you again.
Think of websites that you personally enjoy visiting and come up with a list as to why. Then look at your website and compare it to the sites you like shopping on. By staying objective and putting yourself in the shoes of an online consumer, you’ll start to get an idea of if you are making it harder or easier (enjoyable or unenjoyable) for your customers to purchase from you.
Mexican designer Moisés Hernández sculpts minimalist birds that are already very pretty from their shape only. The specificity of his birds is the way he paints them, he holds each bird to drip it in various colors, creating gorgeous effects and a soft touch to the products.
Agregator najlepszych postów o designie, webdesignie, cssie i Internecie
