Apple is promoting the latest Siri features with a commercial featuring The Rock, Dwayne Johnson. The commercial, “The Rock x Siri Dominate the Day”, has the actor, producer and professional wrestler using Siri to tick off items on his life long bucket list. In a whirlwind of activity he uses Siri’s connection with FaceTime, email, camera, weather, iTunes playlist and the the transportation network Lyft. The ego-driven character takes over the driving of a Lyft ride to the airport, commandeers the pilot’s seat of a flight scheduled to fly to Accra, Ghana and heads to Rome. He manages to contribute to the restoration of a church fresco, checks in with his new fashion line in Japan, providing the commentary for his earth, fire, water and rock fashion show, competing with French chef Ludo Lefebvre, playing a Chinese zither in concert, and taking a selfie in space. Several items from The Rock’s life goal list are achieved before dropping back into the set of his latest sci fi movie. Apple is pointing viewers to the Siri site: siri.com

The Rock’s Life Goal List

Restore a masterpiece
Conquer the fashion world
Cook like a boss
Master an instrument
Reach enlightenment
Take the world’s greatest selfie
Beat the video game version of yourself
Go quintuple platinum
and more…

The Rock x Siri Credits

The Siri Rock campaign was developed at TBWA\Media Arts Lab.

Filming was shot by director Bryan Buckley via Hungry Man with director of photography Scott Henriksen.

Post production was done at The Mill.

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Volkswagen Humans Adapt

02/08/2017 admin Dodaj komentarz

Post pobrano z: Volkswagen Humans Adapt

Volkswagen France is running “Humains”, a commercial promoting the brand’s environmental credentials. Earlier in the month the French government announced plans to phase out petrol and diesel powered vehicles by 2040. The Volkswagen Humans campaign responds with the promise of adaptation. People have always adapted to their environment, often without realising, whether it be eating in space, going to school through deserts and forests, sleeping heaped up in hotel capsules in Tokyo, finding ingenious solutions for entertainment, refreshment, or communications, or even learning to put on makeup in the bus. Today, city dwellers perpetuate this tradition of adaptation. Volkswagen’s Golf is presented as part of the move toward electric vehicles, rechargeable hybrids, running on bioethanol and other technical advancements.

Volkswagen Humans Credits

The Volkswagen Humans campaign was developed at DDB Paris by creative director Alexander Kalchev, head of copy Patrice Dumas, copywriter Constance Godard, art director Raphaël Ghisalberti, agency producer Quentin Moenne Loccoz, music supervisor Marine Cremer, account team Alban Callet, Stéphanie Leray, Delphine Rigaud, Coralie Bouillier, Romuald Palmero working with Volkswagen marketing team Thierry Sybord, Ghislain Laffite, Timothée Gazeau, and Stéphanie Baron.

Filming was shot by director Martin Kalina via Big Productions with director of photography Julian Hohndorf, producers Raphael Carassic and Pierre Rambaldi, production director Nicolas Avram, production coordinator Nazha Dahmani and assistant producer Méliné Laffite.

Editor was Cyril Besnard. Post production was done at Mikros Image by producer Toby Ridgway.

Sound was produced at Studio 5.

Music is “Raven’s Song” by Aaron Embry.

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