Tikkurila: Endangered Colors

Post pobrano z: Tikkurila: Endangered Colors

Media, Direct Marketing
Tikkurila

A Nordic paint company Tikkurila’s new Endangered Colors collection consists of nine different colors, each representing an endangered animal species. As species go extinct, unique colors are forever lost. In addition to bringing attention to a global concern, a fundamental part of the campaign is to give tangible aid to the protection of threatened animal species: one euro is donated to the protection of endangered species with each sold package.

Advertising Agency:TBWA Helsinki, Helsinki, Finland

Tikkurila: Endangered Colors

Post pobrano z: Tikkurila: Endangered Colors

Media, Direct Marketing
Tikkurila

A Nordic paint company Tikkurila’s new Endangered Colors collection consists of nine different colors, each representing an endangered animal species. As species go extinct, unique colors are forever lost. In addition to bringing attention to a global concern, a fundamental part of the campaign is to give tangible aid to the protection of threatened animal species: one euro is donated to the protection of endangered species with each sold package.

Advertising Agency:TBWA Helsinki, Helsinki, Finland

Tikkurila: Endangered Colors

Post pobrano z: Tikkurila: Endangered Colors

Media, Direct Marketing
Tikkurila

A Nordic paint company Tikkurila’s new Endangered Colors collection consists of nine different colors, each representing an endangered animal species. As species go extinct, unique colors are forever lost. In addition to bringing attention to a global concern, a fundamental part of the campaign is to give tangible aid to the protection of threatened animal species: one euro is donated to the protection of endangered species with each sold package.

Advertising Agency:TBWA Helsinki, Helsinki, Finland

Tikkurila: Endangered Colors

Post pobrano z: Tikkurila: Endangered Colors

Media, Direct Marketing
Tikkurila

A Nordic paint company Tikkurila’s new Endangered Colors collection consists of nine different colors, each representing an endangered animal species. As species go extinct, unique colors are forever lost. In addition to bringing attention to a global concern, a fundamental part of the campaign is to give tangible aid to the protection of threatened animal species: one euro is donated to the protection of endangered species with each sold package.

Advertising Agency:TBWA Helsinki, Helsinki, Finland

Thinx: MENstruation

Post pobrano z: Thinx: MENstruation

Film
Thinx

Advertising Agency:BBDO, New York, USA
Vp Creative Director:Bianca Guimaraes, Peter Alsante
Acd:Jenn Tranbarger, Jess Rello
AD:Jenn Tranbarger
CW:Jess Rello
Chief Creative Officer:David Lubars
Worldwide:David Lubars
Chief Creative Office:Greg Hahn
New York:Greg Hahn
Executive Producer:Angela Narloch, Anthony Curti, Holly Vega, Sila Soyer
Producer:Corie Rosenblatt, Arlene Perez, Alexandra Lubrano, Bethany Phillips, Luke Proctor
Content Operations Director:Yamaris Leon
Music Producer:Julia Millison
Business Manager:Shelly Bloch
Head Of Integrated Production:Dave Rolfe
Account Director:Katherine Grib
Account Executive:Olivia Dames
Chief Strategy Officer:Crystal Rix
SVP Brand Strategist:Nicole Landesman, Kim Ryneska
Data Solutions Manager:Christine Yang
Production:Biscuit
Partner:Shawn Lacy, Gloria Pitagorsky
Managing Director:Shawn Lacy
Director:Rachel McDonald
DoP:Autumn Durald Arkapaw
Head Of Production:Mercedes Allen Sarria, Rachel Glaub
Line Producer:Maury Strong
Editorial:Arcade
Editor:Laura Sanford, Jeff Lopus
Asst Editor:Max Hoffman
Sound Design:Heard City
Md:Gloria Pitagorsky
Audio Engineer:Eric Warzecha
Color:Company 3
Colorist:Sofie Borup
Finishing Company:The Mill
Vfx Artist:Anton Anderson, David Forcada, Justin Keil, Jamie Scott, Drew Maloney, Sam Caine, Corey Brown

Thinx: MENstruation

Post pobrano z: Thinx: MENstruation

Film
Thinx

Advertising Agency:BBDO, New York, USA
Vp Creative Director:Bianca Guimaraes, Peter Alsante
Acd:Jenn Tranbarger, Jess Rello
AD:Jenn Tranbarger
CW:Jess Rello
Chief Creative Officer:David Lubars
Worldwide:David Lubars
Chief Creative Office:Greg Hahn
New York:Greg Hahn
Executive Producer:Angela Narloch, Anthony Curti, Holly Vega, Sila Soyer
Producer:Corie Rosenblatt, Arlene Perez, Alexandra Lubrano, Bethany Phillips, Luke Proctor
Content Operations Director:Yamaris Leon
Music Producer:Julia Millison
Business Manager:Shelly Bloch
Head Of Integrated Production:Dave Rolfe
Account Director:Katherine Grib
Account Executive:Olivia Dames
Chief Strategy Officer:Crystal Rix
SVP Brand Strategist:Nicole Landesman, Kim Ryneska
Data Solutions Manager:Christine Yang
Production:Biscuit
Partner:Shawn Lacy, Gloria Pitagorsky
Managing Director:Shawn Lacy
Director:Rachel McDonald
DoP:Autumn Durald Arkapaw
Head Of Production:Mercedes Allen Sarria, Rachel Glaub
Line Producer:Maury Strong
Editorial:Arcade
Editor:Laura Sanford, Jeff Lopus
Asst Editor:Max Hoffman
Sound Design:Heard City
Md:Gloria Pitagorsky
Audio Engineer:Eric Warzecha
Color:Company 3
Colorist:Sofie Borup
Finishing Company:The Mill
Vfx Artist:Anton Anderson, David Forcada, Justin Keil, Jamie Scott, Drew Maloney, Sam Caine, Corey Brown

Thinx: MENstruation

Post pobrano z: Thinx: MENstruation

Film
Thinx

Advertising Agency:BBDO, New York, USA
Vp Creative Director:Bianca Guimaraes, Peter Alsante
Acd:Jenn Tranbarger, Jess Rello
AD:Jenn Tranbarger
CW:Jess Rello
Chief Creative Officer:David Lubars
Worldwide:David Lubars
Chief Creative Office:Greg Hahn
New York:Greg Hahn
Executive Producer:Angela Narloch, Anthony Curti, Holly Vega, Sila Soyer
Producer:Corie Rosenblatt, Arlene Perez, Alexandra Lubrano, Bethany Phillips, Luke Proctor
Content Operations Director:Yamaris Leon
Music Producer:Julia Millison
Business Manager:Shelly Bloch
Head Of Integrated Production:Dave Rolfe
Account Director:Katherine Grib
Account Executive:Olivia Dames
Chief Strategy Officer:Crystal Rix
SVP Brand Strategist:Nicole Landesman, Kim Ryneska
Data Solutions Manager:Christine Yang
Production:Biscuit
Partner:Shawn Lacy, Gloria Pitagorsky
Managing Director:Shawn Lacy
Director:Rachel McDonald
DoP:Autumn Durald Arkapaw
Head Of Production:Mercedes Allen Sarria, Rachel Glaub
Line Producer:Maury Strong
Editorial:Arcade
Editor:Laura Sanford, Jeff Lopus
Asst Editor:Max Hoffman
Sound Design:Heard City
Md:Gloria Pitagorsky
Audio Engineer:Eric Warzecha
Color:Company 3
Colorist:Sofie Borup
Finishing Company:The Mill
Vfx Artist:Anton Anderson, David Forcada, Justin Keil, Jamie Scott, Drew Maloney, Sam Caine, Corey Brown

Thinx: MENstruation

Post pobrano z: Thinx: MENstruation

Film
Thinx

Advertising Agency:BBDO, New York, USA
Vp Creative Director:Bianca Guimaraes, Peter Alsante
Acd:Jenn Tranbarger, Jess Rello
AD:Jenn Tranbarger
CW:Jess Rello
Chief Creative Officer:David Lubars
Worldwide:David Lubars
Chief Creative Office:Greg Hahn
New York:Greg Hahn
Executive Producer:Angela Narloch, Anthony Curti, Holly Vega, Sila Soyer
Producer:Corie Rosenblatt, Arlene Perez, Alexandra Lubrano, Bethany Phillips, Luke Proctor
Content Operations Director:Yamaris Leon
Music Producer:Julia Millison
Business Manager:Shelly Bloch
Head Of Integrated Production:Dave Rolfe
Account Director:Katherine Grib
Account Executive:Olivia Dames
Chief Strategy Officer:Crystal Rix
SVP Brand Strategist:Nicole Landesman, Kim Ryneska
Data Solutions Manager:Christine Yang
Production:Biscuit
Partner:Shawn Lacy, Gloria Pitagorsky
Managing Director:Shawn Lacy
Director:Rachel McDonald
DoP:Autumn Durald Arkapaw
Head Of Production:Mercedes Allen Sarria, Rachel Glaub
Line Producer:Maury Strong
Editorial:Arcade
Editor:Laura Sanford, Jeff Lopus
Asst Editor:Max Hoffman
Sound Design:Heard City
Md:Gloria Pitagorsky
Audio Engineer:Eric Warzecha
Color:Company 3
Colorist:Sofie Borup
Finishing Company:The Mill
Vfx Artist:Anton Anderson, David Forcada, Justin Keil, Jamie Scott, Drew Maloney, Sam Caine, Corey Brown

Weekly Platform News: Tracking via Web Storage, First Input Delay, Navigating by Headings

Post pobrano z: Weekly Platform News: Tracking via Web Storage, First Input Delay, Navigating by Headings

In this week’s roundup, Safari takes on cross-site tracking, the delay between load and user interaction is greater on mobile, and a new survey says headings are a popular way for screen readers to navigate a webpage.

Let’s get into the news.

Safari’s tracking prevention limits web storage

Some social networks and other websites that engage in cross-site tracking add a query string or fragment to external links for tracking purposes. (Apple calls this „abuse of link decoration.”)

When people navigate from websites with tracking abilities to other websites via such „decorated” links, Safari will expire the cookies that are created on the loaded web pages after 24 hours. This has led some trackers to start using other types of storage (e.g. localStorage) to track people on websites.

As a new countermeasure, Safari will now delete all non-cookie website data in these scenarios if the user hasn’t interacted with the website for seven days.

The reason why we cap the lifetime of script-writable storage is simple. Site owners have been convinced to deploy third-party scripts on their websites for years. Now those scripts are being repurposed to circumvent browsers’ protections against third-party tracking. By limiting the ability to use any script-writable storage for cross-site tracking purposes, [Safari’s tracking prevention] makes sure that third-party scripts cannot leverage the storage powers they have gained over all these websites.

(via John Wilander)

First Input Delay is much worse on mobile

First Input Delay (FID), the delay until the page is able to respond to the user, is much worse on mobile: Only 13% of websites have a fast FID on mobile, compared to 70% on desktop.

Tip: If your website is popular enough to be included in the Chrome UX Report, you can check your site’s mobile vs. desktop FID data on PageSpeed Insights.

(via Rick Viscomi)

Screen reader users navigate web pages by headings

According to WebAIM’s recent screen reader user survey, the most popular screen readers are NVDA (41%) and JAWS (40%) on desktop (primary screen reader) and VoiceOver (71%) and TalkBack (33%) on mobile (commonly used screen readers).

When trying to find information on a web page, most screen reader users navigate the page through the headings (<h1>, <h2>, <h3>, etc.).

The usefulness of proper heading structures is very high, with 86.1% of respondents finding heading levels very or somewhat useful.

Tip: You can check a web page’s heading structure with W3C’s Nu Html Checker (enable the „outline” option).

(via WebAIM)

More news…

Read even more news in my weekly Sunday issue that can be delivered to you via email every Monday morning.

More News →

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