Post pobrano z: McDonald’s McDelivery: Skip the dishes
Print
McDonald’s

Why cook when you can just skip the dishes? When McDonald’s launched its McDelivery service in the Czech Republic, DDB Prague was challenged to create ads that would create intrigue whilst still getting the word out about the delivery service. And this campaign of poster ads did exactly that. “Using McDonald’s products visually to show the benefit of its delivery service, together with the strong insight that people don’t like dirty dishes makes this piece of work really interesting.” – Gert Laubscher Creative Director DDB Prague The campaign of three ads showcases dirty dishes in each, but with a twist. Each ads’ dirty dishes actually form an iconic McDonald’s item. Stacked pots and dishes forming the Big Mac. Bowls and forks creating McDonald’s famous fries. Glasses, serviette’s and spoons a McSundae.

Advertising Agency:Ddb, Prague, Czech Republic

Post pobrano z: McDonald’s McDelivery: Skip the dishes
Print
McDonald’s

Why cook when you can just skip the dishes? When McDonald’s launched its McDelivery service in the Czech Republic, DDB Prague was challenged to create ads that would create intrigue whilst still getting the word out about the delivery service. And this campaign of poster ads did exactly that. “Using McDonald’s products visually to show the benefit of its delivery service, together with the strong insight that people don’t like dirty dishes makes this piece of work really interesting.” – Gert Laubscher Creative Director DDB Prague The campaign of three ads showcases dirty dishes in each, but with a twist. Each ads’ dirty dishes actually form an iconic McDonald’s item. Stacked pots and dishes forming the Big Mac. Bowls and forks creating McDonald’s famous fries. Glasses, serviette’s and spoons a McSundae.

Advertising Agency:Ddb, Prague, Czech Republic

Post pobrano z: Hey Girls: UNsanitary pads

Integrated
Hey Girls

UNsanitary is a sanitary pad brand launched by social enterprise Hey Girls UK to raise awareness about rising levels of period poverty in the UK. Hey Girls & adam&eveDDB created the new range of sanitary pads using the unsanitary items girls are forced to use in place of real period products: socks, loo roll and newspaper. The new brand 'launched’ in Asda on the 15th Feb, accompanied by a fully integrated print, film, social & DOOH campaign.

Advertising Agency:adamandeveDDB, London, United Kingdom
Executive Creative Director:Ant Nelson & Mike Sutherland
S.:Ant Nelson & Mike Sutherland, Zoe Nash, Sali Horsey, Nicola Applegate, Charlotte Cook, Kathryn Gooding, Jemima St Aubyn
Creative:Zoe Nash, Sali Horsey
Content Creatives:Helena Hamilton, Francesca Jaconelli
Agency Producer:Nicola Applegate
Agency Assistant Producer:Jake Graham
Chief Strategy Officer:Martin Beverley
Head Of Planning:Milla McPhee
Ceo:Mat Goff
Managing Partner:Charlotte Cook
Account Director:Kathryn Gooding
Account Executive:Jemima St Aubyn
Head Of Design:Alex Fairman
Designer:Mitch Gibbons
Artworker:Sam Stabler
Retouching:Dan Jackson, Mark Henry, Charlie Townsend
Motion Designer:Edward Christie, Tom Lockwood, Hashir Khan
Head of Delivery:Brett Kelsey

Post pobrano z: Hey Girls: UNsanitary pads

Integrated
Hey Girls

UNsanitary is a sanitary pad brand launched by social enterprise Hey Girls UK to raise awareness about rising levels of period poverty in the UK. Hey Girls & adam&eveDDB created the new range of sanitary pads using the unsanitary items girls are forced to use in place of real period products: socks, loo roll and newspaper. The new brand 'launched’ in Asda on the 15th Feb, accompanied by a fully integrated print, film, social & DOOH campaign.

Advertising Agency:adamandeveDDB, London, United Kingdom
Executive Creative Director:Ant Nelson & Mike Sutherland
S.:Ant Nelson & Mike Sutherland, Zoe Nash, Sali Horsey, Nicola Applegate, Charlotte Cook, Kathryn Gooding, Jemima St Aubyn
Creative:Zoe Nash, Sali Horsey
Content Creatives:Helena Hamilton, Francesca Jaconelli
Agency Producer:Nicola Applegate
Agency Assistant Producer:Jake Graham
Chief Strategy Officer:Martin Beverley
Head Of Planning:Milla McPhee
Ceo:Mat Goff
Managing Partner:Charlotte Cook
Account Director:Kathryn Gooding
Account Executive:Jemima St Aubyn
Head Of Design:Alex Fairman
Designer:Mitch Gibbons
Artworker:Sam Stabler
Retouching:Dan Jackson, Mark Henry, Charlie Townsend
Motion Designer:Edward Christie, Tom Lockwood, Hashir Khan
Head of Delivery:Brett Kelsey

Post pobrano z: Zalando: It’s what you do. Or don’t.

Film
Zalando

E-commerce giant Zalando is on a journey to becoming more relevant to a new generation customers. In their latest streetwear campaign they show that Gen Z in general and streetwear enthusiasts in particular always go their own way.

Advertising Agency:Acne, Sweden
Executive Creative Director:Erik Bergqvist
Senior Creative:Daniel Wall
Copywriter:Rasmus Tsardakas Renhuldt
Senior Art Director:John Hammarström
Account Director:Lovisa Friman Bendz
Account Manager:Alice Kruger Santucci
Director:Daniel Wårdh
Executive Producer:Fredrik Skoglund
Producer:John Ericson
Director Of Photography:Andreas Bjørseth, XOMGMT
Photographer:Vitali Gelwich

Post pobrano z: Jupiler: The Inclusive Beer Ad

Print
Jupiler

On may 18 2019, Sarah Bettens, one of Belgium’s most famous rock stars, announced her transition towards masculinity and became Sam Bettens. One day later, Jupiler, Belgium’s most masculine beer brand with the 30-year old baseline “men know why”, published a newspaper ad stating two simple words: “Pintje, Sam?”. In English: “Fancy a beer, Sam?”. The message to men was clear: Sam is instantly one of the guys. A traditional brand suddenly made a strong point about the normalization of transgender people. Without endless debates. Just no-nonsense instant acceptance.

Fancy a beer, Sam?

Advertising Agency:BBDO, Brussels, Belgium
Creative Director:Arnaud Pitz, Sebastien De Valck
Creative:Frederik Clarysse
CCO:Isabel Peeters
Account Director:Lore Desmet
Account:Lieselot De Fraine
Design:Christophe Malotaux
Strategy:Sofie Verstreken