Very few shapes in the world are as recognizable as the Coca Cola bottle: so iconic that our brain needs very little clue to feel it. And to desire it.
Once again Coca-Cola adds a chapter to the tradition of ads that play with its iconicity.
In the new campaign by Publicis Italy, only a logo and a title are needed to make the invisible visible.
Very few shapes in the world are as recognizable as the Coca Cola bottle: so iconic that our brain needs very little clue to feel it. And to desire it.
Once again Coca-Cola adds a chapter to the tradition of ads that play with its iconicity.
In the new campaign by Publicis Italy, only a logo and a title are needed to make the invisible visible.
This particular crib cost $28,885 to make – the high price is because it’s been made completely without the use of fossil fuels.
Today it is almost impossible to manufacture items that fit the everyday needs of a household without the use of fossil-fuels. The way in which the everyday objects that we buy and use are created plays a huge role in the search for green solutions.
The crib is a proof of concept to start a conversation on the current challenges around fossil free manufacturing. Its aim is to show the challenge of sourcing such materials without the use of coal, gas or oil. The bedding has been hand-woven, the Texel-island wool used in the mattress was transported by sailboat, the wood was felled, sawn and dried using green electricity and even the logo uses the first steel in the world made with hydrogen – instead of cokes – which was transported by train and electric car.
The process of making this crib proves that fossil-free product creation is possible but it also highlights the complex challenges such a feat presents.
Across Europe, a number of industries have already almost disappeared and crafts that have been handed down over generations are in danger of becoming history. The price of losing these skills and the time needed to create a totally green item is too high and must be brought down to ensure a better and cleaner future for the next generation.
Vattenfall is working for that next generation by focusing on finding solutions to make fossil-free living scalable and affordable. To this point, Vattenfall works with various industries like the steel, cement and transport industry to create greener solutions. The aim is to find ways to bring everyday items back to an acceptable price, financially and for the planet.
This particular crib cost $28,885 to make – the high price is because it’s been made completely without the use of fossil fuels.
Today it is almost impossible to manufacture items that fit the everyday needs of a household without the use of fossil-fuels. The way in which the everyday objects that we buy and use are created plays a huge role in the search for green solutions.
The crib is a proof of concept to start a conversation on the current challenges around fossil free manufacturing. Its aim is to show the challenge of sourcing such materials without the use of coal, gas or oil. The bedding has been hand-woven, the Texel-island wool used in the mattress was transported by sailboat, the wood was felled, sawn and dried using green electricity and even the logo uses the first steel in the world made with hydrogen – instead of cokes – which was transported by train and electric car.
The process of making this crib proves that fossil-free product creation is possible but it also highlights the complex challenges such a feat presents.
Across Europe, a number of industries have already almost disappeared and crafts that have been handed down over generations are in danger of becoming history. The price of losing these skills and the time needed to create a totally green item is too high and must be brought down to ensure a better and cleaner future for the next generation.
Vattenfall is working for that next generation by focusing on finding solutions to make fossil-free living scalable and affordable. To this point, Vattenfall works with various industries like the steel, cement and transport industry to create greener solutions. The aim is to find ways to bring everyday items back to an acceptable price, financially and for the planet.
Is your bounce
rate higher than 2%? Then you may be in need of an email verification service
to help you get your list back in shape.
Everywhere you look there’s another company asking for your
email address or running another promotion to get you to subscribe to its
emails. There’s a good reason for this. We are living in the age of email! If
you are like most people, you check your email several times a day. Email lists
are one of the most cost-effective and efficient methods to stay in direct
communication with your customers.
What is email verification?
Your list of email addresses is indispensable – one of the
most valuable assets you have. Within your list is the potential to gain
loyalty, promote your brand and stay in regular contact with your audience.
Like most other things of value, even your email list needs
regular maintenance. You change the oil of your car regularly and hopefully go
to the dentist from time to time. A minimum of once every quarter, you should
use email verification. The process
ensures you communicate only with real human beings, who want to hear from you
and will eventually buy from you.
Bad email addresses you should remove from your list
All email lists will have varying amounts of bad emails. Removing
them improves your list hygiene and allows you to connect with your audience –
by landing in the inbox.
Here are some bad email addresses email verification services
help to remove:
complainer emails, known as “abuse emails,” who
regularly mark newsletters they subscribe to as spam.
misspelled – thus invalid – addresses, entered in
with a letter or number off.
catch-all emails, which are somewhat of a
lottery: some will be perfectly valid, others will bounce. Start by isolating
them from the others, then consider scoring them.
disposable emails, created to last for a short
period of time. They self-destruct and end up bouncing.
abandoned emails – nobody monitors them anymore,
so they’re only taking up space in your list.
Keeping these bad emails on your list will negatively affect
your sender reputation. So, before you send out another newsletter or campaign,
consider using an email verification system to remove them from your database.
A clean list will greatly increase the likelihood that the
newsletters and promotions you so carefully planned and crafted actually end up
being received by your intended audience.
How do you find the right email verification service?
As stated, we’re living in the age of email. Because of the
prominence of email marketing, more and more senders are realizing the
importance of verifying email addresses. Fortunately, this has resulted in a
lot of companies to fill this need.
However, not all technology is created equal. There are some email
verification services or email checkers that have sought to fill the demand
without offering the quality level you would expect. It’s important to keep
some things in mind when looking for an email verification service.
Accuracy. This is the number one
thing. You want to find a service that is at least 98% accurate.
Speed. How long is this going
to take? For a list of up to 100,000 addresses, you shouldn’t have to
wait more than an hour. Of course, if you have millions of email addresses, you
can expect to wait a few hours.
Customer support. If you are new to email
verification, you may find yourself in need of help. Find an email checker that
offers 24/7 support.
Security. An email verification
service is a data processor. You want to be sure they are GDPR compliant, which
means it will keep the data safe during the verification process.
Price. Check different
services and see the one that offers the best value for the investment.
What are the benefits of using email verification?
Some people receive hundreds of emails a day. If your email never lands in the inbox, then it’s as if you never even sent it.
Having a healthy email list increases the score that Internet
Service Providers give all email senders. A bad score can put your sender
reputation in peril and have your email relegated to the spam folder.
It’s also something that pays for itself. Most email
distribution services charge based on the number of emails on your list. That
goes for the invalid email addresses too. Getting the bad or inaccurate emails
off of your list saves you money in the long run. An email list that has been
properly verified will result in a higher return of investment (ROI).
As you can see, email verification is a part of your routine that you simply can’t afford to overlook. Verify your list frequently and be sure to use a reputable email verification service.
The problem: you click a jump link like <a href="#header-3">Jump</a> which links to something like <h3 id="header-3">Header</h3>. That’s totally fine, until you have a position: fixed; header at the top of the page obscuring the header you’re trying to link to!
Fixed headers have a nasty habit of hiding the element you’re trying to link to.
There used to be all kinds of wild hacks to get around this problem. In fact, in the design of CSS-Tricks as I write, I was like, „Screw it, I’ll just have a big generous padding-top on my in-article headers because I don’t mind that look anyway.”
But there is actually a really straightforward way of handling this in CSS now.
h3 {
scroll-margin-top: 5rem; /* whatever is a nice number that gets you past the header */
}
We have an Almanac article on it, which includes browser support, which is essentially everywhere. It’s often talked about in conjunction with scroll snapping, but I find this use case even more practical.
Here’s a simple demo:
CodePen Embed Fallback
In a related vein, that weird (but cool) „text fragments” link that Chrome shipped takes you to the middle of the page instead, which I think is nice.
Here’s a heartwarming post from Stephanie Stimac on her experience teaching kids the very basics of web development:
[…] the response from that class of high school students delighted me and grounded me in a way I haven’t experienced before. What I view as a simple code was absolute magic to them. And for all of us who code, I think we forget it is magic. Computational magic but still magic. HTML and CSS are magic.
Publishing anything on the web is always going to be magic to some degree but sometimes it’s easy to forget on a day to day basis. We have to brush off the cobwebs! Shake our tailfeathers! And remind ourselves and everyone around us that the basics of web development are precious and fun and exciting still. Especially so we can help inspire the next generation of web designers and developers.
Have you ever wanted to create your own Procreate brushes? Maybe you’d like to customize some of your favorite brushes or just get more familiar with Procreate’s wealth of brush settings. In this tutorial, we’ll take look at some Procreate brush basics and settings, and you’ll learn how to create and customize a Procreate brush.
For this tutorial, I’m using an Apple Pencil on an iPad Pro. You can also use a compatible third-party stylus, but this may result in fewer pencil settings.
First, it’s important to note the Brush Size and Brush Opacity, in your main work area. Slide them up and down to alter your Brush Size and Opacity as you work. In the example below, my Brush Opacity and Brush Size are all the way up, at 100%.
Step 2
You can also change the Color of your brush in the upper left-hand corner. For this tutorial, choose any color you like, other than the same color as the background.
Step 3
Let’s begin by looking at the default Procreate brushes. First, to switch to Paint Mode and tap on the paintbrush icon. This will open up your library of Procreate Brushes.
Your current Brush selections are indicated in blue, as seen below.
Step 4
Swipe through the list of brushes to browse them. Each category, called a Brush Set, has a number of default brushes available for the user. For example, Sketching is one of the default Brush Sets.
You can rearrange both these sets and the brushes within them by tapping and dragging them within the lists. In the example below, I tapped and held the 6B Pencil, so I can drag it wherever I would like in the list.
Step 5
When I customize my Procreate brushes, I often like to Create a Duplicate, so I can freely experiment but also retain the original brush.
To Duplicate a Brush, swipe to the left and select Duplicate. You can also Reset a Default Brush from this menu, as well as Share or Delete, if it is a Custom Brush.
Step 6
You can also organize your brushes into your own Custom Set. This can be handy for things like sorting your favorite brushes, grouping imported brushes, or storing your Custom Brushes all in one place.
To create a Custom Set, swipe downwards when viewing the available Sets. This reveals a plus icon. Tap this to create and name your new set.
Step 7
To Delete a Custom Set, tap on the name of the set and then choose Delete. You’ll notice that your new Brush Set is empty until you add content to it. Again, tap and drag, as noted in Step 4, to Add and Move Brushes among your Brush Sets.
2. How to Customize Brushes in Procreate
Step 1
Please note that this tutorial has been updated for Procreate 5.
Procreate brushes have a wide variety of settings. I highly recommend freely experimenting with them—this is a great way to get a hands-on feel for how they work. As we go through the settings, take some time to get to know them!
Tap on your desired Brush to open the Brush Settings. This is where we’ll make our customizations. There are ten categories with different settings we can adjust.
You’re welcome to customize any brush that you like, for this tutorial.
In Procreate 5, you can Reset a Default Brush at any time by going to About this brush in the Brush Settings, and then selecting Reset all settings.
Step 2
I’d like to draw your attention to the Drawing Pad, at the top of our Brush Settings. Here, we can test out our settings while we experiment with them.
Tap the icon and the word Drawing Pad to open the Drawing Pad Settings. Here, you can clear your drawing pad, reset your settings, change the preview size, and select a different color.
I would highly recommend actively doodling in this space, so you can test out your settings as you adjust them!
Step 3
Let’s start with the Stroke Path, the first option on the left-hand side. These sliders adjust the following attributes related to your brush:
Spacing refers to the space between each shape that makes up the Brush Stroke. If you’re unfamiliar with digital drawing and painting, I’d recommend thinking about the stroke you draw as a repeated series of shapes. For example, when the Spacing is turned up, you’ll actually see these shapes spaced out. When the Spacing is low, you’ll see a solid, continuous line.
StreamLine refers to line stabilization. Try turning it all the way up, and you’ll notice that your lines are extra smoothed out for you!
The Jitter is somewhat like a different kind of Spacing. Notice how adding additional Jitter spreads the shape out, rather than keeping it „together”.
Fall Off affects the length of your stroke. Leaving it as „None” keeps the stroke continuous.
Step 4
Next, let’s take a look at the Taper Settings, a new section introduced in Procreate 5. Previously, Taper was a slider located under our Stroke options, but now we have even more to work with here.
The Pressure Taper Settings refer to the taper that will be applied when using an Apple Pencil. You can adjust this to best suit the way you prefer to draw. For example, we can create and customize an artificial taper, as opposed to relying solely on the pencil’s sensitivity, if we find that it’s not quite what we want right out the box.
The Touch Taper Settings are such a welcome addition, in my opinion! We can’t draw in Procreate with our finger the same way we can with an Apple Pencil; we just can’t use the pressure sensitivity that way. However, the Touch Taper settings can apply an artificial taper to strokes drawn with our finger! Cool, right?
Prefer the classic taper from previous versions of Procreate? You can toggle that option on, instead, at the very bottom.
Step 5
Now, let’s look at the Shape Settings. Your Brush Stroke is essentially a series of Shapes. Here, we can make some adjustments to how this shape behaves.
Shape Source is basically the base of your brush. Think of your brush stroke as a series of shapes, and this is the building block of that! Tap to select a new shape, if you’d like to. We’ll test this out later in the tutorial.
Scatter is very much what it sounds like: whether you’d like the shape to scatter or remain more uniform.
Rotation is also much how it sounds: the Brush Shape’s direction.
Count and Count Jitter refer to the number of times the shape itself makes an impression, and if you would like that to be variable.
There are two Shape Properties that can be toggled on and off: Randomized and Azimuth. With Randomized Off, your properties will be dependent on your stroke, but if toggled on, Procreate will add additional variation. Azimuth refers to the angle of your pen and whether or not you’d like your brush to be affected by this.
Finally, we have Shape Filtering, and three settings we can choose here: None, Classic, and Improved. They are different degrees of anti-aliasing.
Step 6
The Grain is the second part of your brush’s composition. As we’ve discussed, the Brush is largely composed of a Shape. However, the Shape also has Grain, which is like a texture inside your Shape.
Now, in Procreate 5, we have Moving and Texturized tabs to choose from. Choose Moving if you’d like your grain to the integrated into the overall texture of the brush. Choose Texturized if you’d like the grain to be present as a more repeated texture.
Movement helps determine how the Grain behaves. With Movement at 100%, you’ll see the texture fill and repeat within the Stroke. Turned down to 0%, however, the texture will not repeat. Instead, the aesthetic will have more of a continuous look.
Scale, as it sounds, refers to the size of the applicable Grain, and Zoom determines if and how your Grain will scale with the Brush.
I typically leave the Rotation set to Static (in the middle), but these options can be used to Rotate the Grain with the direction of your Stroke, if desired.
The Depth Settings will dictate how visible the grain is. For example, at minimum, we won’t see any texture.
Offset Jitter can help keep things looking natural, unless you want your grain to be a consistent pattern that does not vary when you make a new stroke.
The Blend Mode is similar to what we’d see in Layer Styles, as are Brightness (how light or dark you’d like the grain to be) and Contrast (intensity between light and dark values).
Step 7
Next, we have our Rendering Options, which are a new section added in Procreate 5. Choose between six different rendering modes: Light Glaze, Uniformed Glaze, Intense Glaze, Heavy Glaze, Uniform Blending, and Intense Blending.
I recommend using the Drawing Pad above these options to test them out in real time. Just toggle between them and draw to see the difference. In some, the difference is rather subtle, but in others, it can make a big difference. For example, Light Glaze, Procreate’s Default, is quite a light blending mode, while Intense Blending feels quite harsh, in contrast, and Uniformed Glaze is more like Photoshop’s default rendering.
The Flow is basically how much value „comes out” when using your brush.
Wet Edges will soften the edges of your brush.
Burnt Edges will darken the edges of your brush.
Burnt Edges Mode and Blend Mode should be familiar, in terms of their options; choose from standard blending mode types to change the look and feel of your brush.
Step 8
Wet Mix is as it sounds. For example, Dilution is how much „water” is in your brush, and Charge is how much paint has been „loaded”. Try out a brush with High Dilution and Low Charge. Add a lot of Pull—this is how much paint is „pulled” with your Stroke. The result would be a brush with only a little paint, but a lot of water, so it pushes the color around and dilutes it!
Don’t be afraid to test out these Brush Settings as you go through them! Personally, I think that’s the best way to get comfortable with them. Again, use the Drawing Pad, above the settings, to test things out while you’re experimenting with these settings.
Step 9
Color Dynamics are a newer section, here in the Brush Settings. You’ll see multiple sections here:
Stamp Color Jitter affects the color of each instance of the shape used within your stroke.
Stroke Color Jitter will add color variation every time you make a stroke.
Color Pressure will change the color depending on the pressure applied to your pencil.
Color Tilt will change the color depending on the tilt applied to your pencil.
You can adjust the Hue, Saturation, Brightness, and intensity of the secondary color for each of these settings. It might sound overwhelming, but again, I strongly believe one of the best ways to learn and get used to these settings is to try them out. Change the values and experience how they work!
For example, below, I turned up the Stamp Color Jitter’s hue and tested it out in my Drawing Pad. Pretty neat effect, right?
Step 10
Dynamics are generally independent of the pencil. So, for example, the Speed settings will determine the appearance of our brush based on the speed at which it’s drawn. A „slow” line, for example, could have less opacity than a fast one.
The Jitter is rather like a randomizer, in this case, as these values would not be affected by pressure or speed.
Step 11
The Apple Pencil Settings are divided into two sections: Pressure and Tilt.
The Pressure Settings can be used to adjust the Opacity, Bleed, Size, and Softness based on the pressure applied with your pen.
The Tilt Settings are not available for third-party pens, and they can be used to customize how the tilt of your pen affects your brush.
Step 12
The Properties contain many of the brush’s basics.
The Brush Behaviors included here are a little different from what the General Settings were in previous versions of Procreate (Blending Modes, for example, aren’t located here anymore).
The Size Limits dictate the brush’s Maximum and Minimum available size. So, for example, I often like to raise the Brush Maximum on the default 6B Pencil, so I can get a much thicker stroke than the default permits.
I generally like to keep the Opacity Limits up to the full Minimum and Maximum, but in some cases, you may want to lessen these values—for example, in a brush where you know you want the Maximum Opacity to be capped below 100%.
3. How to Create a Brush in Procreate
Step 1
Now, let’s use the Brush Settings we’ve explored to create new Procreate brushes.
Start by tapping the Plus Sign at the top of your opened Brushes.
Step 2
Now, we have a new, Untitled Brush. Let’s start by defining the brush’s Shape, in the Shape Settings.
Let’s create a simple brush. In this scenario, we’ll build a brush that looks like a long chain of flower shapes.
Tap on Shape Source to change the shape.
Then, tap Import and choose Source Library.
Next, navigate to the source image called Flower.
Then, tap on Done.
Here’s the result!
Step 3
Right now, our brush looks like a tightly packed line of flower shapes—and that’s not what we want. We’ll make a bunch of changes here, but first, let’s give our brush a name.
In About this Brush, let’s give our brusha name. Tap on the name to edit it. I called my brush „Flower Chain”. You can put in your name and even your signature too, if you’d like!
Step 4
Now, let’s go to our Stroke Path Settings. Adjust the Spacing until the flowers display in a row, instead of on top of each other.
Remember, you can use the Drawing Pad to test out your brush!
Step 5
Our brush is looking better, but the flower shapes are all uniform right now. I’d like them to turn and touch in a more dynamic way.
Let’s go to our Shape Settings to change how our Brush’s Shape behaves. We can change the Rotation here, to achieve the effect we’re looking for. Turn the Rotation all the way up until it says Follow Stroke. Notice, now, that the flowers rotate in a way that dynamically turns each one in response to the direction of our Stroke.
If you test out our brush, you’ll see it draws a chain of flowers.
Step 6
But let’s say we want to change our brush and do something different with it. Let’s make a few adjustments that’ll completely change its aesthetic. Feel free to Create a Duplicate of our Brush (as we covered earlier), if you’d like to save your work.
Let’s start off by changing the Brush’s Grain.
Go to the Grain Settings and tap on Grain Source.
Then tap Import and select Source Library. Let’s try out the grain Oil Pastel.
Notice how selecting and applying this grain has changed my brush’s appearance. We can see this up top, in the Drawing Pad.
Step 7
Now, let’s return to our Stroke Path Settings and lower the Spacing to None. This makes our flowers look like one continuous line again.
Step 8
Next, go to your Shape Settings and set the Scatter to 199%. Notice that it takes the flower shape and mixes it up throughout the brush.
Step 9
Let’s also go to the Rendering and change some settings.
I went with Uniform Blending for my rendering mode. Test them out!
Then, I set my Flow to 50%.
Go ahead and test out our brush—it rather looks like a fuzzy pipe cleaner now!
Awesome Work Creating Your Procreate Brush!
You’ve created and customized your own Procreate brush, and we’ve come up with two really different results that use the same brush shape too! Check out how they differ, below. One looks like a chain of flowers, and the other is a fuzzy brush!
As we’ve reviewed, there are a ton of settings to experiment with—and that’s truly the best way to get to know them! Try them out and experiment with them! Happy drawing!
Looking for Procreate Brushes?
Creating and customizing Procreate brushes is both useful and really fun—but sometimes, it’s handy to have a bank of awesome brushes in your toolkit, ready to go. Check out some of these high-quality Procreate brushes that are ready to import and use in your next creative project.
This wonderful brush pack contains over 300 high-resolution stamp brushes, as well as high-resolution PNG stamps. A beautiful addition to any Procreate brush collection, Graphic Beats is a professional, quality pack that would be welcome in a wide variety of creative projects.
Comic-inspired halftones meet a vintage aesthetic in this fun, creative Procreate brush pack. There are over 51 different brushes included in this pack—and the possibilities certainly are not limited to sequential art! They’re perfect for a touch of texture and flair.
I absolutely love flowers—and I love this flower pattern brush set for Procreate! It includes over 100 Procreate pattern brushes—a plethora to experiment with, but that’s not all! There are also over 50 stamp brushes. If you’re looking for flowers, look no further.
Looking to add some oomph to your compositions? Add interest and whimsy to your work with this wonderful collection of Procreate pattern brushes—there are 45 of them for you to experiment with and enjoy! This pack also includes high-resolution PNGs.
Looking for beautiful, hand-drawn Procreate brushes to add to your collection? Well, here they are—these wonderfully fun brushes can be used for such a wide variety of drawing needs. It even comes with a cheat sheet to help you get started!
Created by a graffiti artist, this brush pack—containing over 30 high-quality brushes—was developed from the perspective of analog work in a digital environment. Awesome, right? Drips, spray cans, chiseled brushes, splashes… they’re all right here!
This Procreate brush set has so many potential applications! Just check out the preview below—beautiful foliage, right? These brushes—20 of them—are perfect for projects like children’s books, sequential art, illustrative work, and more!
I love the 80s! You can capture some of that 80s aesthetic with this fun and funky Procreate brush pack—perfect for adding a little glow to projects with darker backgrounds. There are ten brushes and three patterns for your retro-inspired projects.
Check out all of this texture and pattern! This Procreate brush set is packed with 40 different brushes—splatters, textures, grain, dots! Perfect for Pop Art, but with plenty of potential applications, this set is a fun addition to anyone’s collection.
Check out the grain in these dry brush inspired Procreate brushes! Loaded with texture, they’re appropriate for work as simple as sketching, but also powerful enough to take your work all the way to a finished piece.
If you enjoyed this tutorial, here are some others that you might also enjoy!