Post pobrano z: Bolivar Plus: Fluffy
Print
Bolivar Plus

The order: The launch 360 of the new product (packaging / bottle) fabric softener Bolivar Plus. The challenge was to communicate the softness that the product gives us in the garments, managing to convey the concept of: Causes of embrace.

Advertising Agency:Publicis One, Lima, Peru
Creative Directors:César De María, Gustavo San Cristobal
Art Director:Nicki Meléndez Angeles
Copywriter:Jhonatan Gibson
Illustration and retouch:PlanB
Photographer:Profot
Account Manager:Karen Hablutzel
Producer:Elizabeth Rosas Rivera