Post pobrano z: Sofa Sans: a Typeface Created with IKEA’s Couch Creator Tool

IKEA tries to innovate regularly and adapt their way of selling to their clients’ evolving buying habits. As part of this innovating mindset, they released a pretty cool couch building online tool.

Things did not go exactly as they planned, as users quickly started to have a lot of fun with the tool and built funny couches. Twitter users in particular started to share ridiculous couches, like a $15’000 couch or the fortress couch.

A user even spelled out the word couch with IKEA’s tool, which brought IKEA’s reaction to design an entire font with it: Soffa Sans.

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