Post pobrano z: ZKW ZIZALA Lichtsysteme: LED, Xenon, Highbeam

Using a simple optical illusion we created a print ad with a changing message. The displayed message changes by a decreased or increased distance to the poster.

Advertising Agency: Publicis, Munich, Germany
Executive Creative Director: Stephan Ganser
Art Director: Andreas Fisser
Copywriter: Stephan Ganser
Illustrator: Andreas Fisser
Published: July 2011