Post pobrano z: Audi Piloted Driving: Selfie, Make-Up, Text
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Audi

Made possible with Audi Piloted Driving.

„Audi stands for innovation. And piloted driving by Audi marks a logical, evolutionary step in the carmaker’s line of technical product ideas. As naturally self-evident as it is for Audi to develop such products, so too should its communications look and feel just as natural.The campaign is designed to bring the benefits of piloted driving to life.””We showcase the possibilities of modern-day motoring that innovations from Audi have opened up. In a very simple way – by using the four rings of the logo to quickly and simply highlight all the newfound options offered by this technology.Audi is a facilitator, not an inhibitor.Text and drive, not don’t text and drive.”

Advertising Agency:thjnk, Hamburg, Germany
CCO:Armin Jochum
Executive Creative Director:Gerrit Zinke, Francisca Maass
Art Director:Matthijs Mejan
Copywriter:Moritz Franke
Art Buyer:Marc Huth
Final Artwork:Hilko Wiegmann, Christian Schemath
Group Account Director:Anke Peters
Account Director:Katharina Form
Account Manager:Karolin Kegeler