80 cars that crashed in accidents
15 tons worth of metal
20 meters tall giant bottle shaped urban construction
1 of the country’s busiest highway and intersection
3 months long campaign – starting today
1,000,000 people exposed to the message every day
1 message: “Don’t drink and drive”
Advertising Agency: Shalmor Avnon Amichay/ Y&R Interactive, Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Amit Gal
Art Director: Ran Cory
Copywriter: Paul Paszkowski
Media: Moshe Nur – Nur Star Media
Interactive projection mapping for Nokia Ovi Maps Activation in Covent Garden, london, April 2010. The installation features
custom optical flow, face tracking and some crazy complex arrow chess!
Shanghai
Expo 2010; a
5.28 square kilometer area with over 200 worldwide pavilions promoting a
cleaner, greener and sustainable urban life; opens this weekend. The
event will last for 184 days and is expected to have 70 million visitors
from around the globe. Germany, Spain, UK & South Korea pavilions
are just a taste of the architectural & conceptual madness each
visitor will savour at the expo.
Dezeen
Magazine has a special feature
with photos
of other pavilions and they will be updating their site with more
country pavilions imagery.
Post pobrano z: Bedrooms of the Fallen Photojournalist Ashley Gilbertson’s 'Bedrooms of the Fallen’ takes a look at the rooms of soldiers who never returned from war. Read more here
Post pobrano z: Fuck Cancer We’re out to change the way cancer is treated and perceived. It’s doing away with the stigma and the victim mentality. It’s shifting the balance of power from the cancer to the patient.
Post pobrano z: Jeter Throwback Jeter’s signature baseball trainer becomes an expandable, 3-D interface to explore the nine moments behind the shoe through product features and unique athlete video.
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Photojournalist Ashley Gilbertson’s 'Bedrooms of the Fallen’ takes a look at the rooms of soldiers who never returned from war. 
