Post pobrano z: Toronto Academy of Karate: Karateboard

Advertising Agency: Extreme Group, Toronto, Canada
Chief Creative Officer: Shawn King
Creative Director: Matt Syberg-Olsen
Copywriter: Matt Hubbard
Art Director: Mike Schonberger

Post pobrano z: Purina: Bark in the Park

Purina Bark in the Park is ‘the day for you and your dog’, so Ogilvy Auckland made posters for people, and posters for their dogs. A meaty smelling attractant was also applied to lower posters so nearby dogs were drawn to them, making them appear to read.

Advertising Agency: Ogilvy, Auckland, New Zealand
Executive Creative Directors: Basil Christensen, Damon O’Leary
Creative Directors: Freddie Coltart, Matt Williams
Head of Art: Nic Hall
Designer: Sam Cox

Post pobrano z: Personal Image Consultancy: Jane, Joe, Betty

Advertising Agency: Euro RSCG, Singapore
Executive Creative Director: Victor Ng
Creative Director: Victor Ng
Art Directors: Shawnn Lai, Yohannis Ibrahim
Copywriters: Victor Ng, Tham Yin May
Photographer: Jimmy Fok (Calibre)
Illustrator: Magic Cube

Post pobrano z: Indian Association for Promotion of Adoption and child welfare: Paper Bedsheets

People have become so used to seeing children live on the streets that they don’t even notice them anymore. Ogilvy & Mather Mumbai needed to create a stir, to remind them of the glaring difference between their own children and these less fortunate ones. Most often these kids have only newspapers to sleep on, a symbol of how impoverished they truly are. We decided to package newspapers as bedsheets and place them along with branded sheets, to bring home the glaring difference between the two.

Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Director: Abhijit Avasthi, Rajiv Rao
Executive Creative Director: Sumanto Chattopadhyay
Art Director: Harshik Suraiya, Mayur Varma
Copywriter: Roma D’Cruz