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Augmented Reality Opensourced: EZFlar
Post pobrano z: Augmented Reality Opensourced: EZFlar
In order to better understand this resource, let’s describe augmented reality first. From Wikipedia:
Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are merged with (or augmented by) virtual computer-generated imagery – creating a mixed reality
EZFlar is an open source ActionScript library that enables you to create such a media. Or, you can use the online generator.
How it works?
It simply inserts a pre-defined media inside a "pre-defined object" in another media.
There is an online generator provided. You’ll need a webcam & a printer to test it instantly:
- Select the media to be integrated (image, video, sound, URL, etc.)
- Print a special shape provided
- Display the printed sheet while the application records you through your webcam
- It will insert the "selected media" to the place where you hold the sheet.
It may look complicated, however, you can check this video or this one to see it working.
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Stihl: Chainsaws, Hedge Trimmer, Blower, Clearing Saws
Post pobrano z: Stihl: Chainsaws, Hedge Trimmer, Blower, Clearing Saws
“Your equipment stays as good as new. 3-year guarantee.”
Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Creative Directors: Olivier Desmettre, Fabrice Delacourt
Art Buyers: Jean-Luc Chirio, Flore Silberfield
Photographer: Herve Plumet
Art Director’s Assistant: Nicolas Delille
Account Managers: Edouard Pacreau, Stephane Gaillard, Eric Hazout, Sylvie Tavares
Copycat or not, that is the question / Pompe ou non, telle est la question
Post pobrano z: Copycat or not, that is the question / Pompe ou non, telle est la question
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| THE ORIGINAL? S.O.S Pregnancy – 2000 Source : Cannes Archive Online Agency : Nova Publicidade (Portugal) |
LESS ORIGINAL : Clearblue Pregnancy Tests – 2009 Source : Cannes 2009 longlist, Agency : Leo Burnett Milan (Italy) |
| On ne sait pas comment les italiens ont accouché de cette idée, mais on sait qui en a la paternité! |
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Volkswagen Classical Parts: Think Small
Post pobrano z: Volkswagen Classical Parts: Think Small
Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Stefan Schulte
Creative Director: Dennis May
Copywriter: Ricardo Wolff
Art Director: Gabriel Mattar
Graphic Designer: Marilyn Wolf
Account Manager: Silke Lagodny
Volkswagen Touareg: Billy-Goat
Post pobrano z: Volkswagen Touareg: Billy-Goat
“Touareg. The luxury off-road.”
Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches/Dulcídio Caldeira
Copywriter: Gustavo Sarkis
Art Director: Renato Fernandez
Photographer: Leonardo Vilela
Illustrator: Platinum
Amnesty International: Amnesty’s flame is in danger worldwide
Post pobrano z: Amnesty International: Amnesty’s flame is in danger worldwide
“Amnesty’s flame is in danger worldwide. Defend it. Buy a candle or make a donation.”
Advertising Agency: Air, Brussels Belgium
Creative Directors: Gregory Ginterdaele, Marie-Laure Cliquennois
Art Director: Marie-Laure Cliquennois
Copywriter: Quentin Watelet
Photographer: Marc Paeps and Stock images
Retouching: Yelle@livingroom.be
Published: October 2009
Ministerio de Artes Freedom
Post pobrano z: Ministerio de Artes Freedom
GDR
Post pobrano z: GDR
boco
Post pobrano z: boco