The latest from Psyop for California Milk Processor Board has an unexpected twist – the little known fact that Milk helps to fight the symptoms of PMS and bad hair days. Both Sad Princess and Medusa are told in the style of traditional fairy tales. Agency is Grupo Gallegos. Full credits, some background info from Psyop on the campaign and a selection of stills are posted here.
Advertising Agency: Callegari Berville Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Creative Directors: Giovanni Settesoldi, Luissandro Del Gobbo
Art Director: Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
3D: Baptiste Masse – Mécanique Générale
For Tibits, a large vegetarian restaurant chain in Switserland, oversized forks have been produced to be fixed to trees in major parks and in main outdoor shopping areas all over Switserland. In an surprisingly new manner the freshness of Tibits food could thus be demonstrated to people walking by.
To highlight Lamisil as the most effective cure for athlete’s food, yet wit a limited media budget. In cooperation with InterSport, they placed a series of infected shoes in quarantine cages, complete with hidden speakers playing “infection” sounds, in the sport section of their retail shops. The action successfully targeted people as they pursued their sports hobbies – those activities where the change of catching athlete’s food is highest. The action only began in April and is still running. However all samples and flyers were taken within the first few days and in-store response has been fantastic.
Advertising Agency: Saatchi & Saatchi, Germany
Chief Creative Director: Burkhart von Scheven
Art Director: Patrick Ackmann
Copywriter: William John
Illustrator/Artist: Jethro Haynes
Agregator najlepszych postów o designie, webdesignie, cssie i Internecie