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Diesel – Only the Brave

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dieselontb
(HKI)™HelloHikimori™ develops a unique world for Diesel’s new fragrance: Only the Brave
The French creative studio (HKI)™ created a site that not only has all the process of doing Diesel’s latest product, but also has the creative input from different artists like Tofa, Nico Stumpo and Renascent, expressing their visions of force and courage, based on the concepts that “Only the Brave” was born. The site will also gain continuous inputs from artists all over the world, including Peter Jaworowski, Serial Cut, Tom Muller, LaundryMat , Michael Paul Young, Mr.doob, Jemma Hosteler,Suprb, eBoy, MWM ,Lapp Pro, NandoCosta, Combustion, Si Scott, Alex Trochut, Eric Carl.

Following the launching in Berlin, there will be a party on May 15th, in Paris.
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Adv

Mercedes Sprinter: True Greatness

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mercedes_sprinter

As the Sprinter is the Mercedes of transportation vehicles, their objective was to arouse interest in the Mercedes Sprinter and establish the van as a class of its own. What could be more persuasive than the vehicle itself? Therefore they brought the Sprinter from the Mercedes dealer directly to the target audience. Open the doors – for a surprising billboard idea. Discover “True Greatness”.

Advertising Agency: Lukas Lindemann Rosinski, Hamburg, Germany

found at directdaily

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Design, Logo inspiration

15 years of The Public Theater in 45 seconds

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The Public Theater logo design

In 1994, Paula Scher was commissioned to create a new identity and promotional graphics system for The Public Theater. 15 years on, and the design has been honoured by the Art Directors Club.

Pentagram squeezed 300 pieces of Public design work into a 45 second video collage (shown above).

The Public Theater brochure design

More of The Public Theater work on the Pentagram website.

I’ve always admired The Public Theater logo. The clean, minimal design appeals to my taste, and It’s a pleasure to feature the work here.

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Design, Logo inspiration

Stretching the Virgin logo

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“You can’t expect a man, who’s successful business-philosophy is, “Screw it, let’s do it” to really care much about this inconsistency in the visual identity of the Virgin brands. And after all, isn’t he himself the consistent identity of the Virgin brand?”

VIBE shows us just how many Virgin sub-brands there are, and how different the identities look.

Virgin logos

Virgin logos

I gotta admit, some of these look plain tacky, but it’s a good reminder that your logo is not your brand. It might be one small part of it, and an important visual part nonetheless, but there’s so much more to a company than brand identity.

The handwritten Virgin mark, white on red or vice versa, is undoubtedly one of the most recognisable logos in the world, but it’s Richard Branson who I see as the real force behind the empire.

Even more Virgin logos on VIBE.

Via Quipsologies.

Along similar lines: 10 handwritten logo designs.

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Design, Logo inspiration

25 years of Duffy logos

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Duffy design

Minneapolis-based design agency Duffy & Partners has published 25 years worth of logo design. You can view the slideshow on the Duffy website, and here I’ve picked out just a few of the featured logos.

“Designing a logo is perhaps one of the most daunting assignments for any designer—it requires patience, craft, precision and imagination. On face value it may seem simple – but if you think about it, a logo is an attempt to distill all that a company or a brand represents into a single emblem of identity.”
Dan Olsen, Creative Director at Duffy & Partners

Kerzner Marine Foundation (2006)

Kerzner Marine Foundation logo design

Pangea (2005)

Pangea logo design

St. Paul Travelers (2003)

St Paul Travelers logo design

The Islands of the Bahamas (2003)

Bahamas logo design

Viant (1996)

Viant logo design

Diet Coke (1994)

Diet Coke logo design

Minneapolis Public Library (1992)

Minneapolis Public Library logo design

A personal congratulations to everyone in the Duffy team for reaching the 25th anniversary milestone.

All 150 logos can be viewed in a slideshow on the Duffy website.

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