Wszystkie wpisy, których autorem jest admin

Frenck Kiss with the dog / Les mêmes idées se ramassent à la pelle

Post pobrano z: Frenck Kiss with the dog / Les mêmes idées se ramassent à la pelle

THE ORIGINAL?
CNCT Anti-Tobacco campaign – 2007
“Smoking is harmful to your breath”
Source : Coloribus, Cannes Archive
Agency : TBWA, Paris (France)
LESS ORIGINAL
Hagen, Pet Care Products– 2019
“Fresher breath every day”
Source : Luerzer’s International Archive
Agency : Mc Cann Santiago (Chile)

Frenck Kiss with the dog / Les mêmes idées se ramassent à la pelle

Post pobrano z: Frenck Kiss with the dog / Les mêmes idées se ramassent à la pelle

THE ORIGINAL?
CNCT Anti-Tobacco campaign – 2007
“Smoking is harmful to your breath”
Source : Coloribus, Cannes Archive
Agency : TBWA, Paris (France)
LESS ORIGINAL
Hagen, Pet Care Products– 2019
“Fresher breath every day”
Source : Luerzer’s International Archive
Agency : Mc Cann Santiago (Chile)

Frenck Kiss with the dog / Les mêmes idées se ramassent à la pelle

Post pobrano z: Frenck Kiss with the dog / Les mêmes idées se ramassent à la pelle

THE ORIGINAL?
CNCT Anti-Tobacco campaign – 2007
“Smoking is harmful to your breath”
Source : Coloribus, Cannes Archive
Agency : TBWA, Paris (France)
LESS ORIGINAL
Hagen, Pet Care Products– 2019
“Fresher breath every day”
Source : Luerzer’s International Archive
Agency : Mc Cann Santiago (Chile)

Frenck Kiss with the dog / Les mêmes idées se ramassent à la pelle

Post pobrano z: Frenck Kiss with the dog / Les mêmes idées se ramassent à la pelle

THE ORIGINAL?
CNCT Anti-Tobacco campaign – 2007
“Smoking is harmful to your breath”
Source : Coloribus, Cannes Archive
Agency : TBWA, Paris (France)
LESS ORIGINAL
Hagen, Pet Care Products– 2019
“Fresher breath every day”
Source : Luerzer’s International Archive
Agency : Mc Cann Santiago (Chile)

Haagen Dazs: Beard Bibs

Post pobrano z: Haagen Dazs: Beard Bibs
Outdoor, Design
Häagen-Dazs

Many men with beards avoid eating ice cream in public to avoid the embarrassment of a messy beard. Haagen-Dazs wanted to give these men the opportunity to enjoy ice cream without being self-conscious. Haagen-Dazs and VMLY&R created Beard Bibs, a way for men to protect their facial hair while consuming the sweet treat. The bibs were offered in Haagen-Dazs stores and kiosks in Dubai on posters as tear-offs in 6 different designs. Each one depicts a beard style inspired by several cultures and eras including Cavemen, Confucius, Pharaoh, Assyrian, Viking and Sadhu.

Advertising Agency:VMLY&R, Dubai, United Arab Emirates
Chief Creative Officer:Kalpesh Patankar
Associate Creative Director:Kapil Bhimekar
Senior Copywriter:Sambhav Khandelwal
Editor:Prathyush Kumar
Account Executive:Maria Jabbour
Account Management:Darine El Kaissi
Agency Producer:Vitthal Deshmukh, Shankar Chidambram
Illustrator:Stefano Marra, Rajish Kappad, Siddhant Jumde, Ola Szmida, Charles A P, Tayfun Pekdemir
Marketing Director:Azfar Ul Islam, Sajjad Hussain
General Mills:Azfar Ul Islam, Sajjad Hussain

Haagen Dazs: Beard Bibs

Post pobrano z: Haagen Dazs: Beard Bibs
Outdoor, Design
Häagen-Dazs

Many men with beards avoid eating ice cream in public to avoid the embarrassment of a messy beard. Haagen-Dazs wanted to give these men the opportunity to enjoy ice cream without being self-conscious. Haagen-Dazs and VMLY&R created Beard Bibs, a way for men to protect their facial hair while consuming the sweet treat. The bibs were offered in Haagen-Dazs stores and kiosks in Dubai on posters as tear-offs in 6 different designs. Each one depicts a beard style inspired by several cultures and eras including Cavemen, Confucius, Pharaoh, Assyrian, Viking and Sadhu.

Advertising Agency:VMLY&R, Dubai, United Arab Emirates
Chief Creative Officer:Kalpesh Patankar
Associate Creative Director:Kapil Bhimekar
Senior Copywriter:Sambhav Khandelwal
Editor:Prathyush Kumar
Account Executive:Maria Jabbour
Account Management:Darine El Kaissi
Agency Producer:Vitthal Deshmukh, Shankar Chidambram
Illustrator:Stefano Marra, Rajish Kappad, Siddhant Jumde, Ola Szmida, Charles A P, Tayfun Pekdemir
Marketing Director:Azfar Ul Islam, Sajjad Hussain
General Mills:Azfar Ul Islam, Sajjad Hussain

Haagen Dazs: Beard Bibs

Post pobrano z: Haagen Dazs: Beard Bibs
Outdoor, Design
Häagen-Dazs

Many men with beards avoid eating ice cream in public to avoid the embarrassment of a messy beard. Haagen-Dazs wanted to give these men the opportunity to enjoy ice cream without being self-conscious. Haagen-Dazs and VMLY&R created Beard Bibs, a way for men to protect their facial hair while consuming the sweet treat. The bibs were offered in Haagen-Dazs stores and kiosks in Dubai on posters as tear-offs in 6 different designs. Each one depicts a beard style inspired by several cultures and eras including Cavemen, Confucius, Pharaoh, Assyrian, Viking and Sadhu.

Advertising Agency:VMLY&R, Dubai, United Arab Emirates
Chief Creative Officer:Kalpesh Patankar
Associate Creative Director:Kapil Bhimekar
Senior Copywriter:Sambhav Khandelwal
Editor:Prathyush Kumar
Account Executive:Maria Jabbour
Account Management:Darine El Kaissi
Agency Producer:Vitthal Deshmukh, Shankar Chidambram
Illustrator:Stefano Marra, Rajish Kappad, Siddhant Jumde, Ola Szmida, Charles A P, Tayfun Pekdemir
Marketing Director:Azfar Ul Islam, Sajjad Hussain
General Mills:Azfar Ul Islam, Sajjad Hussain

WWF Earth hour: Detox Hour

Post pobrano z: WWF Earth hour: Detox Hour

Integrated
WWF

Earth Hour is a global event, attracting millions of people around the globe to ecological problems. But in Russia people don’t’ get engaged in action that much. Because average Russian spends 6 hours 29 minutes online every day*. Endless emails & notifications grab away our attention from things that really important – ecological problems. How can we disconnect peoplzse from the web and reconnect them with nature? Introducing Detox Website by WWF. First ever branded web site that works ONLY offline. This year we made official Earth Hour page in Russia visible only when you disconnect the internet. See hidden content, that explains simple steps each can do in 60 minutes to change the situation. Detox website is possible with a special smart script, that shows content when the device is offline – same as with Google Chrome disconnect page

Creative Director:Peter Farbey
Art Director:Sergo Korovets
Creative Group Head:Igor Popov

WWF Earth hour: Detox Hour

Post pobrano z: WWF Earth hour: Detox Hour

Integrated
WWF

Earth Hour is a global event, attracting millions of people around the globe to ecological problems. But in Russia people don’t’ get engaged in action that much. Because average Russian spends 6 hours 29 minutes online every day*. Endless emails & notifications grab away our attention from things that really important – ecological problems. How can we disconnect peoplzse from the web and reconnect them with nature? Introducing Detox Website by WWF. First ever branded web site that works ONLY offline. This year we made official Earth Hour page in Russia visible only when you disconnect the internet. See hidden content, that explains simple steps each can do in 60 minutes to change the situation. Detox website is possible with a special smart script, that shows content when the device is offline – same as with Google Chrome disconnect page

Creative Director:Peter Farbey
Art Director:Sergo Korovets
Creative Group Head:Igor Popov

WWF Earth hour: Detox Hour

Post pobrano z: WWF Earth hour: Detox Hour

Integrated
WWF

Earth Hour is a global event, attracting millions of people around the globe to ecological problems. But in Russia people don’t’ get engaged in action that much. Because average Russian spends 6 hours 29 minutes online every day*. Endless emails & notifications grab away our attention from things that really important – ecological problems. How can we disconnect peoplzse from the web and reconnect them with nature? Introducing Detox Website by WWF. First ever branded web site that works ONLY offline. This year we made official Earth Hour page in Russia visible only when you disconnect the internet. See hidden content, that explains simple steps each can do in 60 minutes to change the situation. Detox website is possible with a special smart script, that shows content when the device is offline – same as with Google Chrome disconnect page

Creative Director:Peter Farbey
Art Director:Sergo Korovets
Creative Group Head:Igor Popov