There are so many tools out there to help you pick colors. I totally get it! It’s hard! When colors are done well, it’s like magic. It adds a level of polish to a design that can really set it apart.
Let’s look at some, then talk about this idea some more.
Generating random colors won’t guarantee pleasing palettes, especially if a bunch of random colors are paired together. PleaseJS can help build color schemes that work together. You provide it a base color and other options (like what type of color scheme) and it spits out colors for you.
generates attractive colors by default. More specifically, randomColor produces bright colors with a reasonably high saturation. This makes randomColor particularly useful for data visualizations and generative art.
It doesn’t claim to make multiple colors part of a cohesive theme aside from passing in a base hue or luminosity.
…they don’t exactly tell you how to use them. Steve Schoger makes a point of this, rather hilariously in a blog post. This is a perfectly lovely color palette:
But if you just pick those colors and plop them onto a design, you could end up with something like this:
You might like that, but you’d be in the minority. It’s not a refined design that gets out of the way and would be nice to use every day. Color usage is a bit more complicated than plopping five nice colors into a design. It’s variations on those and using them in tasteful ways, like this:
There are so many tools out there to help you pick colors. I totally get it! It’s hard! When colors are done well, it’s like magic. It adds a level of polish to a design that can really set it apart.
Let’s look at some, then talk about this idea some more.
Generating random colors won’t guarantee pleasing palettes, especially if a bunch of random colors are paired together. PleaseJS can help build color schemes that work together. You provide it a base color and other options (like what type of color scheme) and it spits out colors for you.
generates attractive colors by default. More specifically, randomColor produces bright colors with a reasonably high saturation. This makes randomColor particularly useful for data visualizations and generative art.
It doesn’t claim to make multiple colors part of a cohesive theme aside from passing in a base hue or luminosity.
…they don’t exactly tell you how to use them. Steve Schoger makes a point of this, rather hilariously in a blog post. This is a perfectly lovely color palette:
But if you just pick those colors and plop them onto a design, you could end up with something like this:
You might like that, but you’d be in the minority. It’s not a refined design that gets out of the way and would be nice to use every day. Color usage is a bit more complicated than plopping five nice colors into a design. It’s variations on those and using them in tasteful ways, like this:
Masonry layout, on the web, is when items of an uneven size are laid out such that there aren’t uneven gaps. I would guess the term was coined (or at least popularized) for the web by David DeSandro because of his popular Masonry JavaScript library, which has been around since 2010.
JavaScript library. Nothing against JavaScript, but it’s understandable we might not want to lean on it for doing layout. Is there anything we can do in CSS directly these days? Sorta.
Flexbox can do vertical columns with ragged endings too
But it’s not quite as clever, because you’ll need to set a height of some kind to get it to wrap the columns. You’ll also have to be explicit about widths rather than having it decide columns for you.
But it’s doable and it does auto space the gaps if there is room.
If it’s just the uneven brick-like look you’re after, then horizontal masonry is way easier. You could probably even float stuff if you don’t care about the ragged edge. If you wanna keep it a block… flexbox with allowed flex-grow is the ticket.
CSS grid is very amazing and useful in a CSS developer’s everyday life, but it’s not really designed for masonry style layouts. CSS grid is about defining lines and placing things along those lines, where masonry is about letting elements end where they may, but still exerting some positional influence.
Balázs Sziklai has a nice example of auto-flowing grids that all stack together nicely, with pretty good horiziontal ordering:
But you can see how strict the lines are. There is a way though!
Grid + JavaScript-maniplated row spans
Andy Barefoot wrote up a great guide. The trick is setting up repeating grid rows that are fairly short, letting the elements fall into the grid horizontally as they may, then adjusting their heights to match the grid with some fairly light math to calculate how many rows they should span.
What people generally want is column-stacking (varied heights on elements), but with horizontal ordering. That last grid demo above handles it pretty well, but it’s not the only way.
Jesse Korzan tackled it with CSS columns. It needs JavaScript as well to get it done. In this case, it shifts the elements in the DOM to order them left-to-right while providing a horizontal stack using a CSS columns layout. This introduces a bit of an accessibility problem since the visual order (left-to-right) and source order (top-to-bottom) are super different & dash; though perhaps fixable with programmatic tabindex?
I’m a huge fan of CSS Grid and I use it on pretty much every project these days. However, there’s one part of it that makes things much more complicated than they really ought to be: the lack of subgrids. And in this post on the matter, Ken Bellows explains why they’d be so gosh darn useful:
But one thing still missing from the Level 1 spec is the ability to create a subgrid, a grid-item with its own grid that aligns in one or both dimensions with the parent grid. It was originally planned to be in Level 1, but the working group decided they needed more time to work out the details, so it was removed, and it will ship in CSS Grid Layout Module Level 2, which seems to be nearing completion.
There has been a lot of discussion over the last 2 years about the use cases for subgrid, how it should be implemented, and even some debate over whether you even need it. A lot of that discussion was centered around two other approaches that can handle many of the same problems as subgrid: nested grids and display: contents
I remember one of the very first websites I worked on was much like the demo that Ken uses as an example, but this was way back in 2012 and grid didn’t exist yet. Sadly, I had to write a lot more CSS than I felt was necessary to get elements in one div to line up with elements in another. Anyway, this article kinda riffs off of Rachel Andrew’s post about subgrid and what problems it would help solve which is definitely worth checking out, too.
Looking to get ahead of your competitors? Are you a designer whose client needs a quick template?In this tutorial, I’ll show you how to make a marketing brochure template in Adobe InDesign.
Marketing brochures are an essential tool to reach your audience. With many brochure templates out there, yours needs to stand out. Brochure design is one of those things that business can easily overlook, but designing something professional and eye-catching can create a positive impact.
In this tutorial, I’ll show you how to make a business brochure in InDesign. I’ll walk you through the main tools you need to create a vibrant template that can be used time and time again. Drag and drop images, easily add content, edit the color palette, and make your way to success!
What You Will Need
You’ll need access to Adobe InDesign and Adobe Illustrator. If you don’t have the software, you can download a trial from the Adobe website. You’ll also need the following:
In InDesign, go to File > New. Name the document Marketing Brochure Template. We will create an A4 brochure template.Set the file to the following dimensions:
Width to 21 cm
Height to 29.7 cm
Orientation to Portrait
Pages to 4
Check Facing Pages
Margins to 1.5 cm
Bleeds to 0.3 cm (it’s best to seek your professional printer’s preference)
Click Create.
Step 2
For this brochure design tutorial, we will work with two Layers. Organizing layers is an important practice when designing a template as it will make it easier to customize.
Bring up the Layers panel by going to Window > Layers. Double-click on Layer 1 and rename it Images/Vector. On the Layers panel main menu, select New Layer. Name it Copy. Click OK. This is where all of the text will go.
You can move between layers as we design the brochure. If you forget to do this, you can also move elements later on. Select an object, click and drag the square to the right, and move the elements in between the layers.
Step 3
Before we start with the design, let’s organize the color swatches. Head over to Window > Color > Swatches to expand the Swatches panel. Select the default swatches, and Right-Click > Delete Swatch.
Choose New Color Swatch button from the main menu. Add the following colors:
Yellow: C=0 M=20 Y=100 K=0
Red: C=0 M=90 Y=45 K=0
Purple: C=50 M=100 Y=30 K=45
Click Add after you input each color value. Click Done.
Step 4
Paragraph styles are a great tool when creating a template. We can set text styles, similar to the colors on the Swatches panel. This will allow us to create a cohesive look throughout the brochure template. It will also be faster to edit to specific brand guidelines. For this project, we will set styles for a cover title, cover tagline, title, subtitle, body copy, and pull quote.
Open up the Paragraph Styles panel by going to Windows > Styles > Paragraph Styles. From the main menu, select New Paragraph Style.
In the New Paragraph Style option window, set the Style Name to Cover Title. Select Basic Character Formats from the left side menu and use the following settings:
Font Family:Bw Modelica
Font Style:Medium Condensed
Size:30 pt
Leading: 36 pt
Select the Character Color option from the left menu. Set the color to purple. Click OK.
Perfect! Now let’s create a few more styles, and then we will be ready to format the text boxes. Use the following settings for the Cover Tagline:
Font Family:Bw Modelica
Font Style:Thin Condensed
Size:18 pt
Leading: Auto
Set the Character Color to red. Click OK.
Use the following settings for the Title:
Font Family:Bw Modelica
Font Style:Black Condensed
Size:24 pt
Leading:Auto
Set the Character Color to red. Click OK.
Use the following settings for the Subtitle:
Font Family:Bw Modelica
Font Style:Black Condensed
Size:10 pt
Leading:13 pt
Set the Character Color to red. Click OK.
Use the following settings for the Body Copy:
Font Family:Bw Modelica
Font Style:Regular Condensed
Size:10 pt
Leading:13 pt
Set the Character Color to black. Click OK.
Use the following settings for the Pull-quote:
Font Family:Bw Modelica
Font Style:Bold Condensed
Size:14 pt
Leading:Auto
Set the Character Color to purple. Click OK.
2. How to Place Images and Create Graphics
Step 1
From the Toolbar, select the Rectangle Tool (M). Click on the document to open the Rectangle option window. Set the Width and Height to 21.5 cm. Click OK.
Place the rectangle at the top of the page.
Step 2
Head over to the Toolbar and select the Add Anchor Point Tool (+). Add a point on the bottom side of the rectangle, about two-thirds of the way across from the left.
Using the Direct Selection Tool (A), select the point and move downwards — about 1.5cm. Use the X and Y location points from the Control panel. It doesn’t have to be exact, so feel free to add your spin.
On the Control panel, activate the Constrain Proportions for Scaling button. Set the Scale to 60%.
Step 4
Often, when using multiple images, there’s a chance they will have a different editing color style. To create a cohesive look, we can add a neutral layer over the top.
Duplicate the image by pressing Option and dragging. Using the Direct Selection Tool (A), delete the image in the frame. Set the color to black from the Swatches panel. Open the Effects panel. If you don’t have it active, head over to Windows > Effects. Set the Blend Mode to Saturation.
Step 5
We will build some graphics that can reinforce any brand’s guideline on the cover. Select the Rectangle Tool (M) from the Toolbar. Click on the document and set the Width to 15.5 cm and the Height to 1 cm.
Place the rectangle under the image. Make sure that the top right corner of the rectangle is aligned with the point we added on the frame of the image.
Step 6
Head over to the Control panel, and set the Rotation angle to -5 and the Shear angle to -5. The rectangle should be aligned to the angle of the image. You can also do it manually by using the Direct Selection Tool (A). Select the two points on either side of the rectangle and adjust as you need.
Using the Swatches panel, set the color to yellow.
Step 7
Duplicate the image by pressing Option and dragging the object. Right-click on the object and select Transform > Flip Horizontal. Place this new object next to the yellow stripe.
Using the Direct Selection Tool (A), select the top points on the right of the object and adjust them to meet the angle.
In this case, the image we are placing has four logos in it. Make the box smaller by dragging from one of the corners with the Selection Tool (V). This is great to enclose a single logo. Place the logo on the bottom left portion of the page.
To resize the frame, press Shift-Command and drag from one of the corners.
Step 9
On the Layers panel, select the Copy layer.
Add a brochure title with the Text Tool (T). Create a text box and add a headline and a tagline. Once you have the copy typed in, use the Paragraph Styles panel to format it. Set the title to the Cover Title style and the tagline to the Tagline style.
Head over to the Control panel while editing the text frame. Set the text to Align to the Right.
You can also edit the text further after using the styles. Using the Text Tool (T), select the second line of the title. Head over to the Control panel, and set the family to Black Condensed.
Step 10
On the Layers panel, select the Images layer.
Let’s work on the inside spread. Duplicate the graphics on the cover by pressing Command-C to Copy. Press Command-V to Paste in the inside pages. Place the graphic’s lowest point on the right-hand-side page. Use the Direct Selection Tool (A) to move the points towards the bleed.
Using the Swatches panel, set the first stripe color to red and the second one to yellow. Select both objects and press Command-L to Lock them in place.
Using the Direct Selection Tool (A), adjust the corners to hide behind the graphics we created.
3. How to Format Text Boxes
Step 1
On the Layers panel, select the Copy layer.
Using the Text Tool (T), create text boxes and add copy. Let’s start formatting the left-hand-side page.
Select the text box and press Command-B to open the Text Frame Options. Under the General tab, set the Column Number to 2. Click OK.
Using the Paragraph Styles panel, format the text with the Subtitle and Body Copy styles.
Select the title and the empty line underneath. Open the Paragraph panel—if you don’t have it open, head over to Window > Type & Tables > Paragraph. From the main menu, select Span Columns. Set the Span to All. Click OK.
Step 2
Using the Text Tool (T), create a text box to add a pull quote. After adding the text, select the text box and head over to the Swatches panel. Set the color to yellow. On the Paragraph Styles panel, format the text to the Pull-quote style.
Press Command-D to open the Text Frame Options. Under the General tab, set the Inset Spacing to 0.3 cm. Activate the Make all settings the same button.
Using the Pen Tool (P), create a triangle with its corner pointing to the left.
Step 3
We will be adding a round photo on this portion of the page. Using the Ellipse Tool (L), create a 9 cm diameter circle. Select the circle and press Command-D to Place an image within it. Select the Smiling young African female entrepreneur image. Click Open.
Head over to the Swatches panel, select the Stroke swatch and set the color to yellow.
Open the Text Wrap panel (Window > Text Wrap). Select the Wrap Around Object Shape button. Set the Offset to 1 cm.
Step 4
Create a text box on the opposite side of the page with the Text Tool (T). Cover half of the page with the text.Use the Paragraph Styles to format the copy.
Change the color of each icon by using the Swatches panel, selecting the purple color.
Place the icons on top of each other, with the bottom icon near the bottom margin. Select all three icons and head over to the Align panel (Window > Object & Layout > Align). Set the Align Horizontal Center button.
Step 6
Using the Ellipse Tool (L), create a circle around each icon. Start at the center of each icon and press Shift-Option and drag. This shortcut will help you start the circle from the center. To align the icon and the circle, use the Align panel. This time, select the Align Horizontal Center and Align Vertical Center buttons.
Using the Line Tool (\), draw a line connecting each circle. Set the stroke color to yellow on the Swatches panel. On the Control panel, set the Stroke Weight to 3 pt.
Step 7
Using the Text Tool (T), create a text box for each icon. Using the Paragraph Styles, format the text with the Subtitle and the Body Copy styles.
Step 8
Copy (Command-C) and paste (Command-V) the graphics used on the cover and inside spreads.
Press Command-D to Place the Woman’s hands working image. Place the image on the bottom portion of the back cover. Using the Direct Selection Tool (A), adjust each corner point of the frame to fit the graphic.
Duplicate the image by pressing Option and dragging. Using the Direct Selection Tool (A), delete the image. Set the color to black in the Swatches panel. On the Effects panel, set the Blend Mode to Saturation. Place the layer on top of the image. To move both objects to the back, press Shift-Command-[.
Step 9
Select the Rectangle Tool (M) from the Toolbar. Draw a rectangle to cover the top portion of the back cover. On the Swatches panel, set the Fill color to yellow. To move the object to the background, press Shift-Command-[. Lock the object by pressing Command-L.
Place a logo by pressing Command-D. Since the background is yellow, use the greyscale logo. The colors won’t interfere with the background. Place the logo in the top left corner of the brochure.
Select the Text Tool (T) from the Toolbar. Add a text box on the top right corner and add contact information. On the Paragraph Styles panel, select the Body Copy style.
To complete the back cover, adding a tagline could be beneficial. Add a text box in the center of the page. Set the style on the Paragraph Styles to Pull-quote.
4.How to Export a PDF File for Printing
Before exporting a file for printing, it is useful to take a look around the edges of each page. Make sure all the objects that are meant to bleed out of the image are touching the bleeds.
Step 1
To export the file, go to File > Export. Name the file Marketing Brochure Templateand choose Adobe PDF (Print) from the Format dropdown menu. Click Save.
Step 2
In the Export Adobe PDF window, set the Adobe PDF Preset to Press Quality.
On the left side of the panel, select Marks and Bleeds. Check All Printer’s Marks and Use Document Bleed Settings. Click Export. You will have a ready-to-print PDF file.
Great Job! You’ve Finished This Tutorial!
In this tutorial, you learned how to make a marketing brochure template in InDesign. You’ve learned the basic tools you need to create a successful marketing strategy. Today, you’ve learned to:
create a ready-to-print Adobe InDesign file
use the Layers panel
use the Paragraph Styles panel
use the Color Swatches panel
create multiple text columns using the Text Frame Options
Looking to get ahead of your competitors? Are you a designer whose client needs a quick template?In this tutorial, I’ll show you how to make a marketing brochure template in Adobe InDesign.
Marketing brochures are an essential tool to reach your audience. With many brochure templates out there, yours needs to stand out. Brochure design is one of those things that business can easily overlook, but designing something professional and eye-catching can create a positive impact.
In this tutorial, I’ll show you how to make a business brochure in InDesign. I’ll walk you through the main tools you need to create a vibrant template that can be used time and time again. Drag and drop images, easily add content, edit the color palette, and make your way to success!
What You Will Need
You’ll need access to Adobe InDesign and Adobe Illustrator. If you don’t have the software, you can download a trial from the Adobe website. You’ll also need the following:
In InDesign, go to File > New. Name the document Marketing Brochure Template. We will create an A4 brochure template.Set the file to the following dimensions:
Width to 21 cm
Height to 29.7 cm
Orientation to Portrait
Pages to 4
Check Facing Pages
Margins to 1.5 cm
Bleeds to 0.3 cm (it’s best to seek your professional printer’s preference)
Click Create.
Step 2
For this brochure design tutorial, we will work with two Layers. Organizing layers is an important practice when designing a template as it will make it easier to customize.
Bring up the Layers panel by going to Window > Layers. Double-click on Layer 1 and rename it Images/Vector. On the Layers panel main menu, select New Layer. Name it Copy. Click OK. This is where all of the text will go.
You can move between layers as we design the brochure. If you forget to do this, you can also move elements later on. Select an object, click and drag the square to the right, and move the elements in between the layers.
Step 3
Before we start with the design, let’s organize the color swatches. Head over to Window > Color > Swatches to expand the Swatches panel. Select the default swatches, and Right-Click > Delete Swatch.
Choose New Color Swatch button from the main menu. Add the following colors:
Yellow: C=0 M=20 Y=100 K=0
Red: C=0 M=90 Y=45 K=0
Purple: C=50 M=100 Y=30 K=45
Click Add after you input each color value. Click Done.
Step 4
Paragraph styles are a great tool when creating a template. We can set text styles, similar to the colors on the Swatches panel. This will allow us to create a cohesive look throughout the brochure template. It will also be faster to edit to specific brand guidelines. For this project, we will set styles for a cover title, cover tagline, title, subtitle, body copy, and pull quote.
Open up the Paragraph Styles panel by going to Windows > Styles > Paragraph Styles. From the main menu, select New Paragraph Style.
In the New Paragraph Style option window, set the Style Name to Cover Title. Select Basic Character Formats from the left side menu and use the following settings:
Font Family:Bw Modelica
Font Style:Medium Condensed
Size:30 pt
Leading: 36 pt
Select the Character Color option from the left menu. Set the color to purple. Click OK.
Perfect! Now let’s create a few more styles, and then we will be ready to format the text boxes. Use the following settings for the Cover Tagline:
Font Family:Bw Modelica
Font Style:Thin Condensed
Size:18 pt
Leading: Auto
Set the Character Color to red. Click OK.
Use the following settings for the Title:
Font Family:Bw Modelica
Font Style:Black Condensed
Size:24 pt
Leading:Auto
Set the Character Color to red. Click OK.
Use the following settings for the Subtitle:
Font Family:Bw Modelica
Font Style:Black Condensed
Size:10 pt
Leading:13 pt
Set the Character Color to red. Click OK.
Use the following settings for the Body Copy:
Font Family:Bw Modelica
Font Style:Regular Condensed
Size:10 pt
Leading:13 pt
Set the Character Color to black. Click OK.
Use the following settings for the Pull-quote:
Font Family:Bw Modelica
Font Style:Bold Condensed
Size:14 pt
Leading:Auto
Set the Character Color to purple. Click OK.
2. How to Place Images and Create Graphics
Step 1
From the Toolbar, select the Rectangle Tool (M). Click on the document to open the Rectangle option window. Set the Width and Height to 21.5 cm. Click OK.
Place the rectangle at the top of the page.
Step 2
Head over to the Toolbar and select the Add Anchor Point Tool (+). Add a point on the bottom side of the rectangle, about two-thirds of the way across from the left.
Using the Direct Selection Tool (A), select the point and move downwards — about 1.5cm. Use the X and Y location points from the Control panel. It doesn’t have to be exact, so feel free to add your spin.
On the Control panel, activate the Constrain Proportions for Scaling button. Set the Scale to 60%.
Step 4
Often, when using multiple images, there’s a chance they will have a different editing color style. To create a cohesive look, we can add a neutral layer over the top.
Duplicate the image by pressing Option and dragging. Using the Direct Selection Tool (A), delete the image in the frame. Set the color to black from the Swatches panel. Open the Effects panel. If you don’t have it active, head over to Windows > Effects. Set the Blend Mode to Saturation.
Step 5
We will build some graphics that can reinforce any brand’s guideline on the cover. Select the Rectangle Tool (M) from the Toolbar. Click on the document and set the Width to 15.5 cm and the Height to 1 cm.
Place the rectangle under the image. Make sure that the top right corner of the rectangle is aligned with the point we added on the frame of the image.
Step 6
Head over to the Control panel, and set the Rotation angle to -5 and the Shear angle to -5. The rectangle should be aligned to the angle of the image. You can also do it manually by using the Direct Selection Tool (A). Select the two points on either side of the rectangle and adjust as you need.
Using the Swatches panel, set the color to yellow.
Step 7
Duplicate the image by pressing Option and dragging the object. Right-click on the object and select Transform > Flip Horizontal. Place this new object next to the yellow stripe.
Using the Direct Selection Tool (A), select the top points on the right of the object and adjust them to meet the angle.
In this case, the image we are placing has four logos in it. Make the box smaller by dragging from one of the corners with the Selection Tool (V). This is great to enclose a single logo. Place the logo on the bottom left portion of the page.
To resize the frame, press Shift-Command and drag from one of the corners.
Step 9
On the Layers panel, select the Copy layer.
Add a brochure title with the Text Tool (T). Create a text box and add a headline and a tagline. Once you have the copy typed in, use the Paragraph Styles panel to format it. Set the title to the Cover Title style and the tagline to the Tagline style.
Head over to the Control panel while editing the text frame. Set the text to Align to the Right.
You can also edit the text further after using the styles. Using the Text Tool (T), select the second line of the title. Head over to the Control panel, and set the family to Black Condensed.
Step 10
On the Layers panel, select the Images layer.
Let’s work on the inside spread. Duplicate the graphics on the cover by pressing Command-C to Copy. Press Command-V to Paste in the inside pages. Place the graphic’s lowest point on the right-hand-side page. Use the Direct Selection Tool (A) to move the points towards the bleed.
Using the Swatches panel, set the first stripe color to red and the second one to yellow. Select both objects and press Command-L to Lock them in place.
Using the Direct Selection Tool (A), adjust the corners to hide behind the graphics we created.
3. How to Format Text Boxes
Step 1
On the Layers panel, select the Copy layer.
Using the Text Tool (T), create text boxes and add copy. Let’s start formatting the left-hand-side page.
Select the text box and press Command-B to open the Text Frame Options. Under the General tab, set the Column Number to 2. Click OK.
Using the Paragraph Styles panel, format the text with the Subtitle and Body Copy styles.
Select the title and the empty line underneath. Open the Paragraph panel—if you don’t have it open, head over to Window > Type & Tables > Paragraph. From the main menu, select Span Columns. Set the Span to All. Click OK.
Step 2
Using the Text Tool (T), create a text box to add a pull quote. After adding the text, select the text box and head over to the Swatches panel. Set the color to yellow. On the Paragraph Styles panel, format the text to the Pull-quote style.
Press Command-D to open the Text Frame Options. Under the General tab, set the Inset Spacing to 0.3 cm. Activate the Make all settings the same button.
Using the Pen Tool (P), create a triangle with its corner pointing to the left.
Step 3
We will be adding a round photo on this portion of the page. Using the Ellipse Tool (L), create a 9 cm diameter circle. Select the circle and press Command-D to Place an image within it. Select the Smiling young African female entrepreneur image. Click Open.
Head over to the Swatches panel, select the Stroke swatch and set the color to yellow.
Open the Text Wrap panel (Window > Text Wrap). Select the Wrap Around Object Shape button. Set the Offset to 1 cm.
Step 4
Create a text box on the opposite side of the page with the Text Tool (T). Cover half of the page with the text.Use the Paragraph Styles to format the copy.
Change the color of each icon by using the Swatches panel, selecting the purple color.
Place the icons on top of each other, with the bottom icon near the bottom margin. Select all three icons and head over to the Align panel (Window > Object & Layout > Align). Set the Align Horizontal Center button.
Step 6
Using the Ellipse Tool (L), create a circle around each icon. Start at the center of each icon and press Shift-Option and drag. This shortcut will help you start the circle from the center. To align the icon and the circle, use the Align panel. This time, select the Align Horizontal Center and Align Vertical Center buttons.
Using the Line Tool (\), draw a line connecting each circle. Set the stroke color to yellow on the Swatches panel. On the Control panel, set the Stroke Weight to 3 pt.
Step 7
Using the Text Tool (T), create a text box for each icon. Using the Paragraph Styles, format the text with the Subtitle and the Body Copy styles.
Step 8
Copy (Command-C) and paste (Command-V) the graphics used on the cover and inside spreads.
Press Command-D to Place the Woman’s hands working image. Place the image on the bottom portion of the back cover. Using the Direct Selection Tool (A), adjust each corner point of the frame to fit the graphic.
Duplicate the image by pressing Option and dragging. Using the Direct Selection Tool (A), delete the image. Set the color to black in the Swatches panel. On the Effects panel, set the Blend Mode to Saturation. Place the layer on top of the image. To move both objects to the back, press Shift-Command-[.
Step 9
Select the Rectangle Tool (M) from the Toolbar. Draw a rectangle to cover the top portion of the back cover. On the Swatches panel, set the Fill color to yellow. To move the object to the background, press Shift-Command-[. Lock the object by pressing Command-L.
Place a logo by pressing Command-D. Since the background is yellow, use the greyscale logo. The colors won’t interfere with the background. Place the logo in the top left corner of the brochure.
Select the Text Tool (T) from the Toolbar. Add a text box on the top right corner and add contact information. On the Paragraph Styles panel, select the Body Copy style.
To complete the back cover, adding a tagline could be beneficial. Add a text box in the center of the page. Set the style on the Paragraph Styles to Pull-quote.
4.How to Export a PDF File for Printing
Before exporting a file for printing, it is useful to take a look around the edges of each page. Make sure all the objects that are meant to bleed out of the image are touching the bleeds.
Step 1
To export the file, go to File > Export. Name the file Marketing Brochure Templateand choose Adobe PDF (Print) from the Format dropdown menu. Click Save.
Step 2
In the Export Adobe PDF window, set the Adobe PDF Preset to Press Quality.
On the left side of the panel, select Marks and Bleeds. Check All Printer’s Marks and Use Document Bleed Settings. Click Export. You will have a ready-to-print PDF file.
Great Job! You’ve Finished This Tutorial!
In this tutorial, you learned how to make a marketing brochure template in InDesign. You’ve learned the basic tools you need to create a successful marketing strategy. Today, you’ve learned to:
create a ready-to-print Adobe InDesign file
use the Layers panel
use the Paragraph Styles panel
use the Color Swatches panel
create multiple text columns using the Text Frame Options
Looking to get ahead of your competitors? Are you a designer whose client needs a quick template?In this tutorial, I’ll show you how to make a marketing brochure template in Adobe InDesign.
Marketing brochures are an essential tool to reach your audience. With many brochure templates out there, yours needs to stand out. Brochure design is one of those things that business can easily overlook, but designing something professional and eye-catching can create a positive impact.
In this tutorial, I’ll show you how to make a business brochure in InDesign. I’ll walk you through the main tools you need to create a vibrant template that can be used time and time again. Drag and drop images, easily add content, edit the color palette, and make your way to success!
What You Will Need
You’ll need access to Adobe InDesign and Adobe Illustrator. If you don’t have the software, you can download a trial from the Adobe website. You’ll also need the following:
In InDesign, go to File > New. Name the document Marketing Brochure Template. We will create an A4 brochure template.Set the file to the following dimensions:
Width to 21 cm
Height to 29.7 cm
Orientation to Portrait
Pages to 4
Check Facing Pages
Margins to 1.5 cm
Bleeds to 0.3 cm (it’s best to seek your professional printer’s preference)
Click Create.
Step 2
For this brochure design tutorial, we will work with two Layers. Organizing layers is an important practice when designing a template as it will make it easier to customize.
Bring up the Layers panel by going to Window > Layers. Double-click on Layer 1 and rename it Images/Vector. On the Layers panel main menu, select New Layer. Name it Copy. Click OK. This is where all of the text will go.
You can move between layers as we design the brochure. If you forget to do this, you can also move elements later on. Select an object, click and drag the square to the right, and move the elements in between the layers.
Step 3
Before we start with the design, let’s organize the color swatches. Head over to Window > Color > Swatches to expand the Swatches panel. Select the default swatches, and Right-Click > Delete Swatch.
Choose New Color Swatch button from the main menu. Add the following colors:
Yellow: C=0 M=20 Y=100 K=0
Red: C=0 M=90 Y=45 K=0
Purple: C=50 M=100 Y=30 K=45
Click Add after you input each color value. Click Done.
Step 4
Paragraph styles are a great tool when creating a template. We can set text styles, similar to the colors on the Swatches panel. This will allow us to create a cohesive look throughout the brochure template. It will also be faster to edit to specific brand guidelines. For this project, we will set styles for a cover title, cover tagline, title, subtitle, body copy, and pull quote.
Open up the Paragraph Styles panel by going to Windows > Styles > Paragraph Styles. From the main menu, select New Paragraph Style.
In the New Paragraph Style option window, set the Style Name to Cover Title. Select Basic Character Formats from the left side menu and use the following settings:
Font Family:Bw Modelica
Font Style:Medium Condensed
Size:30 pt
Leading: 36 pt
Select the Character Color option from the left menu. Set the color to purple. Click OK.
Perfect! Now let’s create a few more styles, and then we will be ready to format the text boxes. Use the following settings for the Cover Tagline:
Font Family:Bw Modelica
Font Style:Thin Condensed
Size:18 pt
Leading: Auto
Set the Character Color to red. Click OK.
Use the following settings for the Title:
Font Family:Bw Modelica
Font Style:Black Condensed
Size:24 pt
Leading:Auto
Set the Character Color to red. Click OK.
Use the following settings for the Subtitle:
Font Family:Bw Modelica
Font Style:Black Condensed
Size:10 pt
Leading:13 pt
Set the Character Color to red. Click OK.
Use the following settings for the Body Copy:
Font Family:Bw Modelica
Font Style:Regular Condensed
Size:10 pt
Leading:13 pt
Set the Character Color to black. Click OK.
Use the following settings for the Pull-quote:
Font Family:Bw Modelica
Font Style:Bold Condensed
Size:14 pt
Leading:Auto
Set the Character Color to purple. Click OK.
2. How to Place Images and Create Graphics
Step 1
From the Toolbar, select the Rectangle Tool (M). Click on the document to open the Rectangle option window. Set the Width and Height to 21.5 cm. Click OK.
Place the rectangle at the top of the page.
Step 2
Head over to the Toolbar and select the Add Anchor Point Tool (+). Add a point on the bottom side of the rectangle, about two-thirds of the way across from the left.
Using the Direct Selection Tool (A), select the point and move downwards — about 1.5cm. Use the X and Y location points from the Control panel. It doesn’t have to be exact, so feel free to add your spin.
On the Control panel, activate the Constrain Proportions for Scaling button. Set the Scale to 60%.
Step 4
Often, when using multiple images, there’s a chance they will have a different editing color style. To create a cohesive look, we can add a neutral layer over the top.
Duplicate the image by pressing Option and dragging. Using the Direct Selection Tool (A), delete the image in the frame. Set the color to black from the Swatches panel. Open the Effects panel. If you don’t have it active, head over to Windows > Effects. Set the Blend Mode to Saturation.
Step 5
We will build some graphics that can reinforce any brand’s guideline on the cover. Select the Rectangle Tool (M) from the Toolbar. Click on the document and set the Width to 15.5 cm and the Height to 1 cm.
Place the rectangle under the image. Make sure that the top right corner of the rectangle is aligned with the point we added on the frame of the image.
Step 6
Head over to the Control panel, and set the Rotation angle to -5 and the Shear angle to -5. The rectangle should be aligned to the angle of the image. You can also do it manually by using the Direct Selection Tool (A). Select the two points on either side of the rectangle and adjust as you need.
Using the Swatches panel, set the color to yellow.
Step 7
Duplicate the image by pressing Option and dragging the object. Right-click on the object and select Transform > Flip Horizontal. Place this new object next to the yellow stripe.
Using the Direct Selection Tool (A), select the top points on the right of the object and adjust them to meet the angle.
In this case, the image we are placing has four logos in it. Make the box smaller by dragging from one of the corners with the Selection Tool (V). This is great to enclose a single logo. Place the logo on the bottom left portion of the page.
To resize the frame, press Shift-Command and drag from one of the corners.
Step 9
On the Layers panel, select the Copy layer.
Add a brochure title with the Text Tool (T). Create a text box and add a headline and a tagline. Once you have the copy typed in, use the Paragraph Styles panel to format it. Set the title to the Cover Title style and the tagline to the Tagline style.
Head over to the Control panel while editing the text frame. Set the text to Align to the Right.
You can also edit the text further after using the styles. Using the Text Tool (T), select the second line of the title. Head over to the Control panel, and set the family to Black Condensed.
Step 10
On the Layers panel, select the Images layer.
Let’s work on the inside spread. Duplicate the graphics on the cover by pressing Command-C to Copy. Press Command-V to Paste in the inside pages. Place the graphic’s lowest point on the right-hand-side page. Use the Direct Selection Tool (A) to move the points towards the bleed.
Using the Swatches panel, set the first stripe color to red and the second one to yellow. Select both objects and press Command-L to Lock them in place.
Using the Direct Selection Tool (A), adjust the corners to hide behind the graphics we created.
3. How to Format Text Boxes
Step 1
On the Layers panel, select the Copy layer.
Using the Text Tool (T), create text boxes and add copy. Let’s start formatting the left-hand-side page.
Select the text box and press Command-B to open the Text Frame Options. Under the General tab, set the Column Number to 2. Click OK.
Using the Paragraph Styles panel, format the text with the Subtitle and Body Copy styles.
Select the title and the empty line underneath. Open the Paragraph panel—if you don’t have it open, head over to Window > Type & Tables > Paragraph. From the main menu, select Span Columns. Set the Span to All. Click OK.
Step 2
Using the Text Tool (T), create a text box to add a pull quote. After adding the text, select the text box and head over to the Swatches panel. Set the color to yellow. On the Paragraph Styles panel, format the text to the Pull-quote style.
Press Command-D to open the Text Frame Options. Under the General tab, set the Inset Spacing to 0.3 cm. Activate the Make all settings the same button.
Using the Pen Tool (P), create a triangle with its corner pointing to the left.
Step 3
We will be adding a round photo on this portion of the page. Using the Ellipse Tool (L), create a 9 cm diameter circle. Select the circle and press Command-D to Place an image within it. Select the Smiling young African female entrepreneur image. Click Open.
Head over to the Swatches panel, select the Stroke swatch and set the color to yellow.
Open the Text Wrap panel (Window > Text Wrap). Select the Wrap Around Object Shape button. Set the Offset to 1 cm.
Step 4
Create a text box on the opposite side of the page with the Text Tool (T). Cover half of the page with the text.Use the Paragraph Styles to format the copy.
Change the color of each icon by using the Swatches panel, selecting the purple color.
Place the icons on top of each other, with the bottom icon near the bottom margin. Select all three icons and head over to the Align panel (Window > Object & Layout > Align). Set the Align Horizontal Center button.
Step 6
Using the Ellipse Tool (L), create a circle around each icon. Start at the center of each icon and press Shift-Option and drag. This shortcut will help you start the circle from the center. To align the icon and the circle, use the Align panel. This time, select the Align Horizontal Center and Align Vertical Center buttons.
Using the Line Tool (\), draw a line connecting each circle. Set the stroke color to yellow on the Swatches panel. On the Control panel, set the Stroke Weight to 3 pt.
Step 7
Using the Text Tool (T), create a text box for each icon. Using the Paragraph Styles, format the text with the Subtitle and the Body Copy styles.
Step 8
Copy (Command-C) and paste (Command-V) the graphics used on the cover and inside spreads.
Press Command-D to Place the Woman’s hands working image. Place the image on the bottom portion of the back cover. Using the Direct Selection Tool (A), adjust each corner point of the frame to fit the graphic.
Duplicate the image by pressing Option and dragging. Using the Direct Selection Tool (A), delete the image. Set the color to black in the Swatches panel. On the Effects panel, set the Blend Mode to Saturation. Place the layer on top of the image. To move both objects to the back, press Shift-Command-[.
Step 9
Select the Rectangle Tool (M) from the Toolbar. Draw a rectangle to cover the top portion of the back cover. On the Swatches panel, set the Fill color to yellow. To move the object to the background, press Shift-Command-[. Lock the object by pressing Command-L.
Place a logo by pressing Command-D. Since the background is yellow, use the greyscale logo. The colors won’t interfere with the background. Place the logo in the top left corner of the brochure.
Select the Text Tool (T) from the Toolbar. Add a text box on the top right corner and add contact information. On the Paragraph Styles panel, select the Body Copy style.
To complete the back cover, adding a tagline could be beneficial. Add a text box in the center of the page. Set the style on the Paragraph Styles to Pull-quote.
4.How to Export a PDF File for Printing
Before exporting a file for printing, it is useful to take a look around the edges of each page. Make sure all the objects that are meant to bleed out of the image are touching the bleeds.
Step 1
To export the file, go to File > Export. Name the file Marketing Brochure Templateand choose Adobe PDF (Print) from the Format dropdown menu. Click Save.
Step 2
In the Export Adobe PDF window, set the Adobe PDF Preset to Press Quality.
On the left side of the panel, select Marks and Bleeds. Check All Printer’s Marks and Use Document Bleed Settings. Click Export. You will have a ready-to-print PDF file.
Great Job! You’ve Finished This Tutorial!
In this tutorial, you learned how to make a marketing brochure template in InDesign. You’ve learned the basic tools you need to create a successful marketing strategy. Today, you’ve learned to:
create a ready-to-print Adobe InDesign file
use the Layers panel
use the Paragraph Styles panel
use the Color Swatches panel
create multiple text columns using the Text Frame Options
Looking to get ahead of your competitors? Are you a designer whose client needs a quick template?In this tutorial, I’ll show you how to make a marketing brochure template in Adobe InDesign.
Marketing brochures are an essential tool to reach your audience. With many brochure templates out there, yours needs to stand out. Brochure design is one of those things that business can easily overlook, but designing something professional and eye-catching can create a positive impact.
In this tutorial, I’ll show you how to make a business brochure in InDesign. I’ll walk you through the main tools you need to create a vibrant template that can be used time and time again. Drag and drop images, easily add content, edit the color palette, and make your way to success!
What You Will Need
You’ll need access to Adobe InDesign and Adobe Illustrator. If you don’t have the software, you can download a trial from the Adobe website. You’ll also need the following:
In InDesign, go to File > New. Name the document Marketing Brochure Template. We will create an A4 brochure template.Set the file to the following dimensions:
Width to 21 cm
Height to 29.7 cm
Orientation to Portrait
Pages to 4
Check Facing Pages
Margins to 1.5 cm
Bleeds to 0.3 cm (it’s best to seek your professional printer’s preference)
Click Create.
Step 2
For this brochure design tutorial, we will work with two Layers. Organizing layers is an important practice when designing a template as it will make it easier to customize.
Bring up the Layers panel by going to Window > Layers. Double-click on Layer 1 and rename it Images/Vector. On the Layers panel main menu, select New Layer. Name it Copy. Click OK. This is where all of the text will go.
You can move between layers as we design the brochure. If you forget to do this, you can also move elements later on. Select an object, click and drag the square to the right, and move the elements in between the layers.
Step 3
Before we start with the design, let’s organize the color swatches. Head over to Window > Color > Swatches to expand the Swatches panel. Select the default swatches, and Right-Click > Delete Swatch.
Choose New Color Swatch button from the main menu. Add the following colors:
Yellow: C=0 M=20 Y=100 K=0
Red: C=0 M=90 Y=45 K=0
Purple: C=50 M=100 Y=30 K=45
Click Add after you input each color value. Click Done.
Step 4
Paragraph styles are a great tool when creating a template. We can set text styles, similar to the colors on the Swatches panel. This will allow us to create a cohesive look throughout the brochure template. It will also be faster to edit to specific brand guidelines. For this project, we will set styles for a cover title, cover tagline, title, subtitle, body copy, and pull quote.
Open up the Paragraph Styles panel by going to Windows > Styles > Paragraph Styles. From the main menu, select New Paragraph Style.
In the New Paragraph Style option window, set the Style Name to Cover Title. Select Basic Character Formats from the left side menu and use the following settings:
Font Family:Bw Modelica
Font Style:Medium Condensed
Size:30 pt
Leading: 36 pt
Select the Character Color option from the left menu. Set the color to purple. Click OK.
Perfect! Now let’s create a few more styles, and then we will be ready to format the text boxes. Use the following settings for the Cover Tagline:
Font Family:Bw Modelica
Font Style:Thin Condensed
Size:18 pt
Leading: Auto
Set the Character Color to red. Click OK.
Use the following settings for the Title:
Font Family:Bw Modelica
Font Style:Black Condensed
Size:24 pt
Leading:Auto
Set the Character Color to red. Click OK.
Use the following settings for the Subtitle:
Font Family:Bw Modelica
Font Style:Black Condensed
Size:10 pt
Leading:13 pt
Set the Character Color to red. Click OK.
Use the following settings for the Body Copy:
Font Family:Bw Modelica
Font Style:Regular Condensed
Size:10 pt
Leading:13 pt
Set the Character Color to black. Click OK.
Use the following settings for the Pull-quote:
Font Family:Bw Modelica
Font Style:Bold Condensed
Size:14 pt
Leading:Auto
Set the Character Color to purple. Click OK.
2. How to Place Images and Create Graphics
Step 1
From the Toolbar, select the Rectangle Tool (M). Click on the document to open the Rectangle option window. Set the Width and Height to 21.5 cm. Click OK.
Place the rectangle at the top of the page.
Step 2
Head over to the Toolbar and select the Add Anchor Point Tool (+). Add a point on the bottom side of the rectangle, about two-thirds of the way across from the left.
Using the Direct Selection Tool (A), select the point and move downwards — about 1.5cm. Use the X and Y location points from the Control panel. It doesn’t have to be exact, so feel free to add your spin.
On the Control panel, activate the Constrain Proportions for Scaling button. Set the Scale to 60%.
Step 4
Often, when using multiple images, there’s a chance they will have a different editing color style. To create a cohesive look, we can add a neutral layer over the top.
Duplicate the image by pressing Option and dragging. Using the Direct Selection Tool (A), delete the image in the frame. Set the color to black from the Swatches panel. Open the Effects panel. If you don’t have it active, head over to Windows > Effects. Set the Blend Mode to Saturation.
Step 5
We will build some graphics that can reinforce any brand’s guideline on the cover. Select the Rectangle Tool (M) from the Toolbar. Click on the document and set the Width to 15.5 cm and the Height to 1 cm.
Place the rectangle under the image. Make sure that the top right corner of the rectangle is aligned with the point we added on the frame of the image.
Step 6
Head over to the Control panel, and set the Rotation angle to -5 and the Shear angle to -5. The rectangle should be aligned to the angle of the image. You can also do it manually by using the Direct Selection Tool (A). Select the two points on either side of the rectangle and adjust as you need.
Using the Swatches panel, set the color to yellow.
Step 7
Duplicate the image by pressing Option and dragging the object. Right-click on the object and select Transform > Flip Horizontal. Place this new object next to the yellow stripe.
Using the Direct Selection Tool (A), select the top points on the right of the object and adjust them to meet the angle.
In this case, the image we are placing has four logos in it. Make the box smaller by dragging from one of the corners with the Selection Tool (V). This is great to enclose a single logo. Place the logo on the bottom left portion of the page.
To resize the frame, press Shift-Command and drag from one of the corners.
Step 9
On the Layers panel, select the Copy layer.
Add a brochure title with the Text Tool (T). Create a text box and add a headline and a tagline. Once you have the copy typed in, use the Paragraph Styles panel to format it. Set the title to the Cover Title style and the tagline to the Tagline style.
Head over to the Control panel while editing the text frame. Set the text to Align to the Right.
You can also edit the text further after using the styles. Using the Text Tool (T), select the second line of the title. Head over to the Control panel, and set the family to Black Condensed.
Step 10
On the Layers panel, select the Images layer.
Let’s work on the inside spread. Duplicate the graphics on the cover by pressing Command-C to Copy. Press Command-V to Paste in the inside pages. Place the graphic’s lowest point on the right-hand-side page. Use the Direct Selection Tool (A) to move the points towards the bleed.
Using the Swatches panel, set the first stripe color to red and the second one to yellow. Select both objects and press Command-L to Lock them in place.
Using the Direct Selection Tool (A), adjust the corners to hide behind the graphics we created.
3. How to Format Text Boxes
Step 1
On the Layers panel, select the Copy layer.
Using the Text Tool (T), create text boxes and add copy. Let’s start formatting the left-hand-side page.
Select the text box and press Command-B to open the Text Frame Options. Under the General tab, set the Column Number to 2. Click OK.
Using the Paragraph Styles panel, format the text with the Subtitle and Body Copy styles.
Select the title and the empty line underneath. Open the Paragraph panel—if you don’t have it open, head over to Window > Type & Tables > Paragraph. From the main menu, select Span Columns. Set the Span to All. Click OK.
Step 2
Using the Text Tool (T), create a text box to add a pull quote. After adding the text, select the text box and head over to the Swatches panel. Set the color to yellow. On the Paragraph Styles panel, format the text to the Pull-quote style.
Press Command-D to open the Text Frame Options. Under the General tab, set the Inset Spacing to 0.3 cm. Activate the Make all settings the same button.
Using the Pen Tool (P), create a triangle with its corner pointing to the left.
Step 3
We will be adding a round photo on this portion of the page. Using the Ellipse Tool (L), create a 9 cm diameter circle. Select the circle and press Command-D to Place an image within it. Select the Smiling young African female entrepreneur image. Click Open.
Head over to the Swatches panel, select the Stroke swatch and set the color to yellow.
Open the Text Wrap panel (Window > Text Wrap). Select the Wrap Around Object Shape button. Set the Offset to 1 cm.
Step 4
Create a text box on the opposite side of the page with the Text Tool (T). Cover half of the page with the text.Use the Paragraph Styles to format the copy.
Change the color of each icon by using the Swatches panel, selecting the purple color.
Place the icons on top of each other, with the bottom icon near the bottom margin. Select all three icons and head over to the Align panel (Window > Object & Layout > Align). Set the Align Horizontal Center button.
Step 6
Using the Ellipse Tool (L), create a circle around each icon. Start at the center of each icon and press Shift-Option and drag. This shortcut will help you start the circle from the center. To align the icon and the circle, use the Align panel. This time, select the Align Horizontal Center and Align Vertical Center buttons.
Using the Line Tool (\), draw a line connecting each circle. Set the stroke color to yellow on the Swatches panel. On the Control panel, set the Stroke Weight to 3 pt.
Step 7
Using the Text Tool (T), create a text box for each icon. Using the Paragraph Styles, format the text with the Subtitle and the Body Copy styles.
Step 8
Copy (Command-C) and paste (Command-V) the graphics used on the cover and inside spreads.
Press Command-D to Place the Woman’s hands working image. Place the image on the bottom portion of the back cover. Using the Direct Selection Tool (A), adjust each corner point of the frame to fit the graphic.
Duplicate the image by pressing Option and dragging. Using the Direct Selection Tool (A), delete the image. Set the color to black in the Swatches panel. On the Effects panel, set the Blend Mode to Saturation. Place the layer on top of the image. To move both objects to the back, press Shift-Command-[.
Step 9
Select the Rectangle Tool (M) from the Toolbar. Draw a rectangle to cover the top portion of the back cover. On the Swatches panel, set the Fill color to yellow. To move the object to the background, press Shift-Command-[. Lock the object by pressing Command-L.
Place a logo by pressing Command-D. Since the background is yellow, use the greyscale logo. The colors won’t interfere with the background. Place the logo in the top left corner of the brochure.
Select the Text Tool (T) from the Toolbar. Add a text box on the top right corner and add contact information. On the Paragraph Styles panel, select the Body Copy style.
To complete the back cover, adding a tagline could be beneficial. Add a text box in the center of the page. Set the style on the Paragraph Styles to Pull-quote.
4.How to Export a PDF File for Printing
Before exporting a file for printing, it is useful to take a look around the edges of each page. Make sure all the objects that are meant to bleed out of the image are touching the bleeds.
Step 1
To export the file, go to File > Export. Name the file Marketing Brochure Templateand choose Adobe PDF (Print) from the Format dropdown menu. Click Save.
Step 2
In the Export Adobe PDF window, set the Adobe PDF Preset to Press Quality.
On the left side of the panel, select Marks and Bleeds. Check All Printer’s Marks and Use Document Bleed Settings. Click Export. You will have a ready-to-print PDF file.
Great Job! You’ve Finished This Tutorial!
In this tutorial, you learned how to make a marketing brochure template in InDesign. You’ve learned the basic tools you need to create a successful marketing strategy. Today, you’ve learned to:
create a ready-to-print Adobe InDesign file
use the Layers panel
use the Paragraph Styles panel
use the Color Swatches panel
create multiple text columns using the Text Frame Options
Looking to get ahead of your competitors? Are you a designer whose client needs a quick template?In this tutorial, I’ll show you how to make a marketing brochure template in Adobe InDesign.
Marketing brochures are an essential tool to reach your audience. With many brochure templates out there, yours needs to stand out. Brochure design is one of those things that business can easily overlook, but designing something professional and eye-catching can create a positive impact.
In this tutorial, I’ll show you how to make a business brochure in InDesign. I’ll walk you through the main tools you need to create a vibrant template that can be used time and time again. Drag and drop images, easily add content, edit the color palette, and make your way to success!
What You Will Need
You’ll need access to Adobe InDesign and Adobe Illustrator. If you don’t have the software, you can download a trial from the Adobe website. You’ll also need the following:
In InDesign, go to File > New. Name the document Marketing Brochure Template. We will create an A4 brochure template.Set the file to the following dimensions:
Width to 21 cm
Height to 29.7 cm
Orientation to Portrait
Pages to 4
Check Facing Pages
Margins to 1.5 cm
Bleeds to 0.3 cm (it’s best to seek your professional printer’s preference)
Click Create.
Step 2
For this brochure design tutorial, we will work with two Layers. Organizing layers is an important practice when designing a template as it will make it easier to customize.
Bring up the Layers panel by going to Window > Layers. Double-click on Layer 1 and rename it Images/Vector. On the Layers panel main menu, select New Layer. Name it Copy. Click OK. This is where all of the text will go.
You can move between layers as we design the brochure. If you forget to do this, you can also move elements later on. Select an object, click and drag the square to the right, and move the elements in between the layers.
Step 3
Before we start with the design, let’s organize the color swatches. Head over to Window > Color > Swatches to expand the Swatches panel. Select the default swatches, and Right-Click > Delete Swatch.
Choose New Color Swatch button from the main menu. Add the following colors:
Yellow: C=0 M=20 Y=100 K=0
Red: C=0 M=90 Y=45 K=0
Purple: C=50 M=100 Y=30 K=45
Click Add after you input each color value. Click Done.
Step 4
Paragraph styles are a great tool when creating a template. We can set text styles, similar to the colors on the Swatches panel. This will allow us to create a cohesive look throughout the brochure template. It will also be faster to edit to specific brand guidelines. For this project, we will set styles for a cover title, cover tagline, title, subtitle, body copy, and pull quote.
Open up the Paragraph Styles panel by going to Windows > Styles > Paragraph Styles. From the main menu, select New Paragraph Style.
In the New Paragraph Style option window, set the Style Name to Cover Title. Select Basic Character Formats from the left side menu and use the following settings:
Font Family:Bw Modelica
Font Style:Medium Condensed
Size:30 pt
Leading: 36 pt
Select the Character Color option from the left menu. Set the color to purple. Click OK.
Perfect! Now let’s create a few more styles, and then we will be ready to format the text boxes. Use the following settings for the Cover Tagline:
Font Family:Bw Modelica
Font Style:Thin Condensed
Size:18 pt
Leading: Auto
Set the Character Color to red. Click OK.
Use the following settings for the Title:
Font Family:Bw Modelica
Font Style:Black Condensed
Size:24 pt
Leading:Auto
Set the Character Color to red. Click OK.
Use the following settings for the Subtitle:
Font Family:Bw Modelica
Font Style:Black Condensed
Size:10 pt
Leading:13 pt
Set the Character Color to red. Click OK.
Use the following settings for the Body Copy:
Font Family:Bw Modelica
Font Style:Regular Condensed
Size:10 pt
Leading:13 pt
Set the Character Color to black. Click OK.
Use the following settings for the Pull-quote:
Font Family:Bw Modelica
Font Style:Bold Condensed
Size:14 pt
Leading:Auto
Set the Character Color to purple. Click OK.
2. How to Place Images and Create Graphics
Step 1
From the Toolbar, select the Rectangle Tool (M). Click on the document to open the Rectangle option window. Set the Width and Height to 21.5 cm. Click OK.
Place the rectangle at the top of the page.
Step 2
Head over to the Toolbar and select the Add Anchor Point Tool (+). Add a point on the bottom side of the rectangle, about two-thirds of the way across from the left.
Using the Direct Selection Tool (A), select the point and move downwards — about 1.5cm. Use the X and Y location points from the Control panel. It doesn’t have to be exact, so feel free to add your spin.
On the Control panel, activate the Constrain Proportions for Scaling button. Set the Scale to 60%.
Step 4
Often, when using multiple images, there’s a chance they will have a different editing color style. To create a cohesive look, we can add a neutral layer over the top.
Duplicate the image by pressing Option and dragging. Using the Direct Selection Tool (A), delete the image in the frame. Set the color to black from the Swatches panel. Open the Effects panel. If you don’t have it active, head over to Windows > Effects. Set the Blend Mode to Saturation.
Step 5
We will build some graphics that can reinforce any brand’s guideline on the cover. Select the Rectangle Tool (M) from the Toolbar. Click on the document and set the Width to 15.5 cm and the Height to 1 cm.
Place the rectangle under the image. Make sure that the top right corner of the rectangle is aligned with the point we added on the frame of the image.
Step 6
Head over to the Control panel, and set the Rotation angle to -5 and the Shear angle to -5. The rectangle should be aligned to the angle of the image. You can also do it manually by using the Direct Selection Tool (A). Select the two points on either side of the rectangle and adjust as you need.
Using the Swatches panel, set the color to yellow.
Step 7
Duplicate the image by pressing Option and dragging the object. Right-click on the object and select Transform > Flip Horizontal. Place this new object next to the yellow stripe.
Using the Direct Selection Tool (A), select the top points on the right of the object and adjust them to meet the angle.
In this case, the image we are placing has four logos in it. Make the box smaller by dragging from one of the corners with the Selection Tool (V). This is great to enclose a single logo. Place the logo on the bottom left portion of the page.
To resize the frame, press Shift-Command and drag from one of the corners.
Step 9
On the Layers panel, select the Copy layer.
Add a brochure title with the Text Tool (T). Create a text box and add a headline and a tagline. Once you have the copy typed in, use the Paragraph Styles panel to format it. Set the title to the Cover Title style and the tagline to the Tagline style.
Head over to the Control panel while editing the text frame. Set the text to Align to the Right.
You can also edit the text further after using the styles. Using the Text Tool (T), select the second line of the title. Head over to the Control panel, and set the family to Black Condensed.
Step 10
On the Layers panel, select the Images layer.
Let’s work on the inside spread. Duplicate the graphics on the cover by pressing Command-C to Copy. Press Command-V to Paste in the inside pages. Place the graphic’s lowest point on the right-hand-side page. Use the Direct Selection Tool (A) to move the points towards the bleed.
Using the Swatches panel, set the first stripe color to red and the second one to yellow. Select both objects and press Command-L to Lock them in place.
Using the Direct Selection Tool (A), adjust the corners to hide behind the graphics we created.
3. How to Format Text Boxes
Step 1
On the Layers panel, select the Copy layer.
Using the Text Tool (T), create text boxes and add copy. Let’s start formatting the left-hand-side page.
Select the text box and press Command-B to open the Text Frame Options. Under the General tab, set the Column Number to 2. Click OK.
Using the Paragraph Styles panel, format the text with the Subtitle and Body Copy styles.
Select the title and the empty line underneath. Open the Paragraph panel—if you don’t have it open, head over to Window > Type & Tables > Paragraph. From the main menu, select Span Columns. Set the Span to All. Click OK.
Step 2
Using the Text Tool (T), create a text box to add a pull quote. After adding the text, select the text box and head over to the Swatches panel. Set the color to yellow. On the Paragraph Styles panel, format the text to the Pull-quote style.
Press Command-D to open the Text Frame Options. Under the General tab, set the Inset Spacing to 0.3 cm. Activate the Make all settings the same button.
Using the Pen Tool (P), create a triangle with its corner pointing to the left.
Step 3
We will be adding a round photo on this portion of the page. Using the Ellipse Tool (L), create a 9 cm diameter circle. Select the circle and press Command-D to Place an image within it. Select the Smiling young African female entrepreneur image. Click Open.
Head over to the Swatches panel, select the Stroke swatch and set the color to yellow.
Open the Text Wrap panel (Window > Text Wrap). Select the Wrap Around Object Shape button. Set the Offset to 1 cm.
Step 4
Create a text box on the opposite side of the page with the Text Tool (T). Cover half of the page with the text.Use the Paragraph Styles to format the copy.
Change the color of each icon by using the Swatches panel, selecting the purple color.
Place the icons on top of each other, with the bottom icon near the bottom margin. Select all three icons and head over to the Align panel (Window > Object & Layout > Align). Set the Align Horizontal Center button.
Step 6
Using the Ellipse Tool (L), create a circle around each icon. Start at the center of each icon and press Shift-Option and drag. This shortcut will help you start the circle from the center. To align the icon and the circle, use the Align panel. This time, select the Align Horizontal Center and Align Vertical Center buttons.
Using the Line Tool (\), draw a line connecting each circle. Set the stroke color to yellow on the Swatches panel. On the Control panel, set the Stroke Weight to 3 pt.
Step 7
Using the Text Tool (T), create a text box for each icon. Using the Paragraph Styles, format the text with the Subtitle and the Body Copy styles.
Step 8
Copy (Command-C) and paste (Command-V) the graphics used on the cover and inside spreads.
Press Command-D to Place the Woman’s hands working image. Place the image on the bottom portion of the back cover. Using the Direct Selection Tool (A), adjust each corner point of the frame to fit the graphic.
Duplicate the image by pressing Option and dragging. Using the Direct Selection Tool (A), delete the image. Set the color to black in the Swatches panel. On the Effects panel, set the Blend Mode to Saturation. Place the layer on top of the image. To move both objects to the back, press Shift-Command-[.
Step 9
Select the Rectangle Tool (M) from the Toolbar. Draw a rectangle to cover the top portion of the back cover. On the Swatches panel, set the Fill color to yellow. To move the object to the background, press Shift-Command-[. Lock the object by pressing Command-L.
Place a logo by pressing Command-D. Since the background is yellow, use the greyscale logo. The colors won’t interfere with the background. Place the logo in the top left corner of the brochure.
Select the Text Tool (T) from the Toolbar. Add a text box on the top right corner and add contact information. On the Paragraph Styles panel, select the Body Copy style.
To complete the back cover, adding a tagline could be beneficial. Add a text box in the center of the page. Set the style on the Paragraph Styles to Pull-quote.
4.How to Export a PDF File for Printing
Before exporting a file for printing, it is useful to take a look around the edges of each page. Make sure all the objects that are meant to bleed out of the image are touching the bleeds.
Step 1
To export the file, go to File > Export. Name the file Marketing Brochure Templateand choose Adobe PDF (Print) from the Format dropdown menu. Click Save.
Step 2
In the Export Adobe PDF window, set the Adobe PDF Preset to Press Quality.
On the left side of the panel, select Marks and Bleeds. Check All Printer’s Marks and Use Document Bleed Settings. Click Export. You will have a ready-to-print PDF file.
Great Job! You’ve Finished This Tutorial!
In this tutorial, you learned how to make a marketing brochure template in InDesign. You’ve learned the basic tools you need to create a successful marketing strategy. Today, you’ve learned to:
create a ready-to-print Adobe InDesign file
use the Layers panel
use the Paragraph Styles panel
use the Color Swatches panel
create multiple text columns using the Text Frame Options
Looking to get ahead of your competitors? Are you a designer whose client needs a quick template?In this tutorial, I’ll show you how to make a marketing brochure template in Adobe InDesign.
Marketing brochures are an essential tool to reach your audience. With many brochure templates out there, yours needs to stand out. Brochure design is one of those things that business can easily overlook, but designing something professional and eye-catching can create a positive impact.
In this tutorial, I’ll show you how to make a business brochure in InDesign. I’ll walk you through the main tools you need to create a vibrant template that can be used time and time again. Drag and drop images, easily add content, edit the color palette, and make your way to success!
What You Will Need
You’ll need access to Adobe InDesign and Adobe Illustrator. If you don’t have the software, you can download a trial from the Adobe website. You’ll also need the following:
In InDesign, go to File > New. Name the document Marketing Brochure Template. We will create an A4 brochure template.Set the file to the following dimensions:
Width to 21 cm
Height to 29.7 cm
Orientation to Portrait
Pages to 4
Check Facing Pages
Margins to 1.5 cm
Bleeds to 0.3 cm (it’s best to seek your professional printer’s preference)
Click Create.
Step 2
For this brochure design tutorial, we will work with two Layers. Organizing layers is an important practice when designing a template as it will make it easier to customize.
Bring up the Layers panel by going to Window > Layers. Double-click on Layer 1 and rename it Images/Vector. On the Layers panel main menu, select New Layer. Name it Copy. Click OK. This is where all of the text will go.
You can move between layers as we design the brochure. If you forget to do this, you can also move elements later on. Select an object, click and drag the square to the right, and move the elements in between the layers.
Step 3
Before we start with the design, let’s organize the color swatches. Head over to Window > Color > Swatches to expand the Swatches panel. Select the default swatches, and Right-Click > Delete Swatch.
Choose New Color Swatch button from the main menu. Add the following colors:
Yellow: C=0 M=20 Y=100 K=0
Red: C=0 M=90 Y=45 K=0
Purple: C=50 M=100 Y=30 K=45
Click Add after you input each color value. Click Done.
Step 4
Paragraph styles are a great tool when creating a template. We can set text styles, similar to the colors on the Swatches panel. This will allow us to create a cohesive look throughout the brochure template. It will also be faster to edit to specific brand guidelines. For this project, we will set styles for a cover title, cover tagline, title, subtitle, body copy, and pull quote.
Open up the Paragraph Styles panel by going to Windows > Styles > Paragraph Styles. From the main menu, select New Paragraph Style.
In the New Paragraph Style option window, set the Style Name to Cover Title. Select Basic Character Formats from the left side menu and use the following settings:
Font Family:Bw Modelica
Font Style:Medium Condensed
Size:30 pt
Leading: 36 pt
Select the Character Color option from the left menu. Set the color to purple. Click OK.
Perfect! Now let’s create a few more styles, and then we will be ready to format the text boxes. Use the following settings for the Cover Tagline:
Font Family:Bw Modelica
Font Style:Thin Condensed
Size:18 pt
Leading: Auto
Set the Character Color to red. Click OK.
Use the following settings for the Title:
Font Family:Bw Modelica
Font Style:Black Condensed
Size:24 pt
Leading:Auto
Set the Character Color to red. Click OK.
Use the following settings for the Subtitle:
Font Family:Bw Modelica
Font Style:Black Condensed
Size:10 pt
Leading:13 pt
Set the Character Color to red. Click OK.
Use the following settings for the Body Copy:
Font Family:Bw Modelica
Font Style:Regular Condensed
Size:10 pt
Leading:13 pt
Set the Character Color to black. Click OK.
Use the following settings for the Pull-quote:
Font Family:Bw Modelica
Font Style:Bold Condensed
Size:14 pt
Leading:Auto
Set the Character Color to purple. Click OK.
2. How to Place Images and Create Graphics
Step 1
From the Toolbar, select the Rectangle Tool (M). Click on the document to open the Rectangle option window. Set the Width and Height to 21.5 cm. Click OK.
Place the rectangle at the top of the page.
Step 2
Head over to the Toolbar and select the Add Anchor Point Tool (+). Add a point on the bottom side of the rectangle, about two-thirds of the way across from the left.
Using the Direct Selection Tool (A), select the point and move downwards — about 1.5cm. Use the X and Y location points from the Control panel. It doesn’t have to be exact, so feel free to add your spin.
On the Control panel, activate the Constrain Proportions for Scaling button. Set the Scale to 60%.
Step 4
Often, when using multiple images, there’s a chance they will have a different editing color style. To create a cohesive look, we can add a neutral layer over the top.
Duplicate the image by pressing Option and dragging. Using the Direct Selection Tool (A), delete the image in the frame. Set the color to black from the Swatches panel. Open the Effects panel. If you don’t have it active, head over to Windows > Effects. Set the Blend Mode to Saturation.
Step 5
We will build some graphics that can reinforce any brand’s guideline on the cover. Select the Rectangle Tool (M) from the Toolbar. Click on the document and set the Width to 15.5 cm and the Height to 1 cm.
Place the rectangle under the image. Make sure that the top right corner of the rectangle is aligned with the point we added on the frame of the image.
Step 6
Head over to the Control panel, and set the Rotation angle to -5 and the Shear angle to -5. The rectangle should be aligned to the angle of the image. You can also do it manually by using the Direct Selection Tool (A). Select the two points on either side of the rectangle and adjust as you need.
Using the Swatches panel, set the color to yellow.
Step 7
Duplicate the image by pressing Option and dragging the object. Right-click on the object and select Transform > Flip Horizontal. Place this new object next to the yellow stripe.
Using the Direct Selection Tool (A), select the top points on the right of the object and adjust them to meet the angle.
In this case, the image we are placing has four logos in it. Make the box smaller by dragging from one of the corners with the Selection Tool (V). This is great to enclose a single logo. Place the logo on the bottom left portion of the page.
To resize the frame, press Shift-Command and drag from one of the corners.
Step 9
On the Layers panel, select the Copy layer.
Add a brochure title with the Text Tool (T). Create a text box and add a headline and a tagline. Once you have the copy typed in, use the Paragraph Styles panel to format it. Set the title to the Cover Title style and the tagline to the Tagline style.
Head over to the Control panel while editing the text frame. Set the text to Align to the Right.
You can also edit the text further after using the styles. Using the Text Tool (T), select the second line of the title. Head over to the Control panel, and set the family to Black Condensed.
Step 10
On the Layers panel, select the Images layer.
Let’s work on the inside spread. Duplicate the graphics on the cover by pressing Command-C to Copy. Press Command-V to Paste in the inside pages. Place the graphic’s lowest point on the right-hand-side page. Use the Direct Selection Tool (A) to move the points towards the bleed.
Using the Swatches panel, set the first stripe color to red and the second one to yellow. Select both objects and press Command-L to Lock them in place.
Using the Direct Selection Tool (A), adjust the corners to hide behind the graphics we created.
3. How to Format Text Boxes
Step 1
On the Layers panel, select the Copy layer.
Using the Text Tool (T), create text boxes and add copy. Let’s start formatting the left-hand-side page.
Select the text box and press Command-B to open the Text Frame Options. Under the General tab, set the Column Number to 2. Click OK.
Using the Paragraph Styles panel, format the text with the Subtitle and Body Copy styles.
Select the title and the empty line underneath. Open the Paragraph panel—if you don’t have it open, head over to Window > Type & Tables > Paragraph. From the main menu, select Span Columns. Set the Span to All. Click OK.
Step 2
Using the Text Tool (T), create a text box to add a pull quote. After adding the text, select the text box and head over to the Swatches panel. Set the color to yellow. On the Paragraph Styles panel, format the text to the Pull-quote style.
Press Command-D to open the Text Frame Options. Under the General tab, set the Inset Spacing to 0.3 cm. Activate the Make all settings the same button.
Using the Pen Tool (P), create a triangle with its corner pointing to the left.
Step 3
We will be adding a round photo on this portion of the page. Using the Ellipse Tool (L), create a 9 cm diameter circle. Select the circle and press Command-D to Place an image within it. Select the Smiling young African female entrepreneur image. Click Open.
Head over to the Swatches panel, select the Stroke swatch and set the color to yellow.
Open the Text Wrap panel (Window > Text Wrap). Select the Wrap Around Object Shape button. Set the Offset to 1 cm.
Step 4
Create a text box on the opposite side of the page with the Text Tool (T). Cover half of the page with the text.Use the Paragraph Styles to format the copy.
Change the color of each icon by using the Swatches panel, selecting the purple color.
Place the icons on top of each other, with the bottom icon near the bottom margin. Select all three icons and head over to the Align panel (Window > Object & Layout > Align). Set the Align Horizontal Center button.
Step 6
Using the Ellipse Tool (L), create a circle around each icon. Start at the center of each icon and press Shift-Option and drag. This shortcut will help you start the circle from the center. To align the icon and the circle, use the Align panel. This time, select the Align Horizontal Center and Align Vertical Center buttons.
Using the Line Tool (\), draw a line connecting each circle. Set the stroke color to yellow on the Swatches panel. On the Control panel, set the Stroke Weight to 3 pt.
Step 7
Using the Text Tool (T), create a text box for each icon. Using the Paragraph Styles, format the text with the Subtitle and the Body Copy styles.
Step 8
Copy (Command-C) and paste (Command-V) the graphics used on the cover and inside spreads.
Press Command-D to Place the Woman’s hands working image. Place the image on the bottom portion of the back cover. Using the Direct Selection Tool (A), adjust each corner point of the frame to fit the graphic.
Duplicate the image by pressing Option and dragging. Using the Direct Selection Tool (A), delete the image. Set the color to black in the Swatches panel. On the Effects panel, set the Blend Mode to Saturation. Place the layer on top of the image. To move both objects to the back, press Shift-Command-[.
Step 9
Select the Rectangle Tool (M) from the Toolbar. Draw a rectangle to cover the top portion of the back cover. On the Swatches panel, set the Fill color to yellow. To move the object to the background, press Shift-Command-[. Lock the object by pressing Command-L.
Place a logo by pressing Command-D. Since the background is yellow, use the greyscale logo. The colors won’t interfere with the background. Place the logo in the top left corner of the brochure.
Select the Text Tool (T) from the Toolbar. Add a text box on the top right corner and add contact information. On the Paragraph Styles panel, select the Body Copy style.
To complete the back cover, adding a tagline could be beneficial. Add a text box in the center of the page. Set the style on the Paragraph Styles to Pull-quote.
4.How to Export a PDF File for Printing
Before exporting a file for printing, it is useful to take a look around the edges of each page. Make sure all the objects that are meant to bleed out of the image are touching the bleeds.
Step 1
To export the file, go to File > Export. Name the file Marketing Brochure Templateand choose Adobe PDF (Print) from the Format dropdown menu. Click Save.
Step 2
In the Export Adobe PDF window, set the Adobe PDF Preset to Press Quality.
On the left side of the panel, select Marks and Bleeds. Check All Printer’s Marks and Use Document Bleed Settings. Click Export. You will have a ready-to-print PDF file.
Great Job! You’ve Finished This Tutorial!
In this tutorial, you learned how to make a marketing brochure template in InDesign. You’ve learned the basic tools you need to create a successful marketing strategy. Today, you’ve learned to:
create a ready-to-print Adobe InDesign file
use the Layers panel
use the Paragraph Styles panel
use the Color Swatches panel
create multiple text columns using the Text Frame Options