THE ORIGINAL? Mc Donald’s Promotion – 2002
“This week Big Mac 0.85$”
Click image to enlarge
Source : Adeevee
Agency : Leo Burnett Buenos Aires (Argentina)
LESS ORIGINAL Mc Donald’s – 2011
“Cheeseburger only 1€”
Click image to enlarge
Source : EPICA Awards
Agency : DDB (Finland)
LESS ORIGINAL Mc Donald’s – 2021
“Big Mac, only 2,22€”
Click image to enlarge
Cannes SHORTLIST
Scholz & Friends (Ger)
THE ORIGINAL?
Mc Donald’s Restaurants Recruitment – 2008
“(…) we hire individuals”
Source : Adeevee
Agency : DDB Stockholm (Sweden)
LESS ORIGINAL
Norrdzee Restaurant Recruitment – 2021
“(…) we hire individuals”
In store posters & Facebook campaign
Agency : Unknown, Brussels (Belgium)
THE ORIGINAL? Move for equality / UNESCO – 2019
“For the first time, two chess grandmasters
broke a rule. And Black started.”
Watch the Case Study video
Agency : BBDO Dusseldorf (Germany)
LESS ORIGINAL Black goes first / Detroit City Chess Club – 2021
“One simple rule change.
A limited edition black goes first chess board”
Check the official website
Agency : Anomaly New York (USA)
Poignant and visually arresting, the Teddys depict the unbearable itch and pain that is felt by children with CLD, while still serving as adorable bears that you want to care for. The campaign successfully highlights the ineffectiveness of symptom management and addresses the impact that these treatment failures can have on patients like the Teddys.
During Finland’s restaurant lockdown McDonald’s wanted to remind people that their favorite meals are still available through Take away, Drive-in and McDelivery. Because home is the safest place to enjoy McDonald’s, Nord DDB Helsinki created a set of ads where mail slots took the shape of your favorite McDonald’s items. Whether or not these mail slots will be adapted to real life remains to be seen.
Advertising Agency:NORD DDB HEL, Helsinki, Finland
Hershey Salutes the Artistic Spirit of Women in Latest 'Her/She’ Work A music video, new packaging and more. Building on its „Her/She” campaign from last year, where iconic women appeared on Hershey’s chocolate bar packaging for International Women’s Day, BETC Havas São Paulo released „She Dreams” and „Her Dream.” This time, the packaging exhibits eight woman artists. The work includes a music video for musician Yzalú—who appeared in last year’s campaign—singing „Qual Teu Sonho?” („What’s Your Dream?”). It features women in various states of creation, and is diverse in a multiplicity of satisfying ways. The artists who appear in the work are breakdancer Aline Constantino, who considers dance an art of social transformation; Filipa Aurélio, who photographs the Brazilian independent music circuit; Luz Ribeiro, an author, slam poet and member of the theater group Collective Self-Defense; illustrator Amanda Lobos; Afrofuturist graffiti artist Regina Elias Ziza; poet and cultural producer Carolina Peixoto; singer/songwriter Indy Naíse; and embroiderer Mitti Mendonça, whose Black Hand seal continues an embroidery tradition that has circulated her family for nearly 100 years.
Shot indoors in an atmosphere that evokes the feelings of quarantine life, “The Wait” is a film made for Sidaction (the renowned French charity fighting against AIDS); created by WNP, directed by Ben Lacour (BIRTH), and narrated by French actress Mélanie Doutey. Due to a recent drop in HIV testing caused by COVID-19, the film stresses that for the first time in a long time, the world faces a heightened risk of the epidemic’s resurgence – a grim and unsettling reality that urgently calls for new donations. Because after a year of being on hold, the fight against AIDS can’t wait another twelve months, or even another day.
When writing a document or creating any content, you have to make it appealing to your audience. Doing so helps draw attention to the finer details of your content and deliver the required message.
People in different industries, such as marketers, realtors, and fund managers, always send the document to prospects to try and connect with them. Sending the documents isn’t a problem as there are mail, email, and newsletters that enable them to reach many prospects.
The main challenge always arises in getting the prospects to read your document or pick it out from the pile of email messages sent to them. Making your document standout has significantly been solved by faxing and mail as it avoids the spamming and crowding that emails bring. But even if you send fax online or through other forms, you still need to make it stand out for the target to read.
Here are some creative ways to make your document appealing and engaging to any reader:
1. Use Headings And Subheadings
Headings or topics are what summarizes what the content of the document is about. Your topic should be engaging so the reader will be curious about the article’s contents, enticing them to read it. On the other hand, subheadings will help section your document, helping you avoid a long format content, which will look boring. With subheadings, a reader who wants to skim through the document can quickly identify the points, which will make them read if they’re good.
In cases where you’re sending a fax through an email or just a direct email, always ensure to clearly state the subject of the document in the subject line. This helps the target to identify the document and its importance. An email without a subject line can be passed as spam or assumed as it doesn’t state what it’s about.
2. Use Typography Elements
Typography elements include fonts, colors, and styles used in texts. For example, if you want to bring attention to a quote, you can bold it, italicize, or highlight it. This will make readers concentrate on the section around the highlighted text. Also, you can use different font texts on your topics and heading from the ones used on the main body of the document. The headings should also be bolded to stand out.
Apart from font sizes and types, other important typography tips include font colors too. Colors are a great option to bring attention to a particular part of a document. You can then make comments about what the different colors indicate so that readers can understand.
3. Use Visual Objects
Visual objects represent information that can’t be explained in words or need further clarification through graphs, charts, pictures, and infographics. These visuals are easy to understand as, most of the time, they’re made distinct through colors. Hence, readers can easily pick up data points from them. Other than making different points distinct, the colors also improve the appeal, making the charts look beautiful, attracting attention.
So, instead of very long paragraphs that can be hard to follow through, it’s advisable to use visual cues to break down information that could be difficult to understand.
4. Use Short Paragraphs And Listings
Most readers will agree that it’s hard to follow through with long paragraphs and the essence of the document. Therefore, you need a structure that makes your content easy to follow and understand for readers. You can achieve this by breaking long paragraphs into shorter ones. You can also use shorter sentences that are straight to the point.
In addition, you can use numbering and bulletins to highlight points, especially those that should be on a list. Readers can easily concentrate on those points without having a problem finding the main talk points of the document. In long-form format, you should include a table of contents that indicates what part and page a particular section are in. This becomes easy for readers to find information.
5. Test The Quality
After you’ve created an online document, even after you feel it’s visually appealing and will stand out, you need to test if it meets the required standard. The first step is to make sure you’ve answered the main objective of the document. Why were you creating the document, and for whom? If the documents meet these, you can pass them through an editorial procedure to remove errors and ensure consistency in style. After passing these steps, you can send it.
Conclusion
Every day, different people always upload or send their documents online. One person can receive more than 30 documents in their inbox, and yours has to stand out among the rest. Therefore, you need to be creative in how you’ve presented your document so once it’s opened, the reader won’t bounce off quickly.
These creative ways can help you create appealing and engaging content. However, be keen to ensure that you don’t overdo it to a point where your document loses relevance.
Whether you are building a bridge, a house, or a website, it doesn’t matter how good your plans are if you don’t have the best design tools for the job. The task could take longer, the results could be substandard, or the project could fail completely.
We have assembled this collection of 15 top tools, services, and resources for designers for 2021. The primary reason is to help you build a successful online presence for your business and build upon an existing one. Or simply improve upon an existing business-related process.
We believe that you will find one or more of the following products and services useful. They will be not only beneficial but possibly a game changer for your business or the quality of the product you are creating.
BeTheme is limitless in terms of its website-building capabilities and the quality and performance characteristics it embeds in the software products it is used to create.
The reason lies in its 40+ core features, including its library of 600+ professionally-crafted, responsive, and customizable pre-built websites.
These pre-built websites cover 30+ industry sectors and are complemented by other key core features such as the Admin Panel, Shortcode and Layout Generators, and the popular Muffin Builder.
The Muffin Builder is gone. The good news is that it has been replaced by Muffin Builder 3.
Muffin Builder 3 offers users an enhanced, more intuitive UI
It features an array of pre-built sections, 200+ shortcodes, and a variety of styling options
Layout revisions can be stored and restored, making it easy to customize content without losing information
Blocks or sections of content can be exported or imported
Be’s Theme Options 3 is also new. With this feature’s 600+ settings you can globally set the styles of your blog, portfolio, and shop pages.
Total is another WordPress theme that, because of its multiple style options and flexible page builder, does not place limits on the page layouts you create.
You can build a page from scratch if you prefer, but Total’s users typically take advantage of its selection of Theme Demos to get started. These easy to import Theme Demos address the following product types:
Business websites
Portfolio websites
One-page websites
Personal and Creative websites
eCommerce and Shop sites
Blog sites, and others.
Other Total Features:
Pre-designed Cards for styling posts and archives and displaying post entries
Live Customizer for changing site colors, section and column widths, and typography
WPBakery for front end and back end drag and drop page building
Dynamic Templates for customizing post type layouts
Click on the banner to find out more about why Total’s user base is 47,000 and growing.
Mobirise is an offline website builder that is perfect for creating small to medium size websites. It is a particularly good choice for non-technical types who would normally prefer to do their website-building visually.
Mobirise is offline, so you are not tied to a specific platform, and you can host your site anywhere you wish
4000+ website blocks together with 300+ home page templates are included. They have been created with the most recent web design trends in mind.
Mobirise’s many page-building features include everything from sliders, galleries, images, and videos, to Google maps, forms, and icons.
Google AMP/Bootstrap4 assures your website will be super-fast and 100% mobile
Mobirise is free for personal and commercial use
Mobirise users have created more than 1.5million sites to date.
Click on the banner to learn more about this #1 offline website builder.
The Trafft booking software app is still in an early stage of release. You can select to join as an early adopter if you would like to have the opportunity of contributing to this apps’ game-changing approach to what businesses’ booking and appointment managing tasks should look like.
Highlights include:
SMS and email notifications for appointments
Customizable booking forms
Employee assignment tracking and management
Start by signing up for the Early Bird plan for $5/month.
Rey’s integration with Elementor, WooCommerce, and the WordPress engine was most likely a main contributor to this highly modular WooCommerce theme’s gaining a reputation of being the best theme of its type in 2020.
Rey features an impressive array of customizing options
Rey’s authors placed a strong emphasis on performance
Rey’s design is modern, classy, and SEO friendly
Rey’s eCommerce custom features and tools are designed to do the job right
GOODIE provides web development services for businesses and individual web designers who need to get a website reliably coded and quickly up and running or have other reasons to connect with professional developers to complete a task.
GOODIE specializes in personal and small business and eCommerce website development and custom website design.
Other GOODIE specialties include website maintenance, responsive email development, and front-end development
Amelia automates and manages appointments and events. In doing so, this application plugin saves businesses and their clients significant amounts of time.
Clients can make, change, or cancel appointments online 24/7
Amelia can manage bookings at multiple business locations and unlimited number of events
Amelia tracks and manages employee assignments and work availability schedules
Amelia can integrate with Zoom and Google meet for consultation or training purposes
The Litho Multipurpose HTML5 template showcases its modern design and its Bootstrap4 features make it a perfect website-building tool for any type of business, agency, or startup.
Key features include:
All the design elements needed to build beautiful websites: Hero sliders, contact forms, interactive banners, buttons, tables, tabs, and more
You can start using Siter at no cost: affordable monthly/annual subscriptions are available. This website builder is a great choice for design teams or projects where collaboration is necessary.
While Siter does not require coding, you can insert your own custom code
Siter has a royalty-free photo search capability and access to thousands of free icons
You can embed YouTube videos
Siter offers a free site domain or, you can use your own
With the Heroic Inbox app your business can manage its shared inboxes directly inside your website. This is especially useful when communicating with customers and there is a need to refer back to previous email communications.
Heroic Inbox uses tags to organize emails for future reference
Heroic Inbox enables staff members to work together to provide appropriate responses
An Inbox Zero status can be attained promptly and easily maintained
WHATFONTIS allows designers to find a font in a matter of seconds by identifying it from an uploaded image.
This app’s impressive search capabilities are based on a database of over 700K fonts and a set of powerful AI font-finding algorithms
Submitted fonts are positively identified 90% of the time
Premium support is on hand should the AI engine produce a strange result
Cursive fonts can also be identified although the letters must be separated
*****
You decide to build a website, but you don’t have much in the way of skills or experience to do so. Or you find “techie” talk a bit scary. Then one or more of the designer tools and services described in this article should serve you well.
Once you have a website up and running, you can sit back and relax – but only for a little while. Even the best websites have a habit of requiring periodic updates and maintenance. This is especially true of product-oriented websites, or any website containing time-sensitive information.
With right design tools keeping your site up to date can be a relatively an easy task.
The intent here is to give you what we believe to be the best software solutions for the tasks at hand. Once you put one or more of them to the test, we are certain you will believe that as well.
Elementor will celebrate 5 years of revolutionizing web creation at #webcreator2021, which will include keynote speakers and audience questions
This week marks five years since the inception of Elementor, the leading open source website builder platform, and the company is marking this milestone by bringing its community #webcreators2021, a live virtual conference for the entire web creation community, exploring the future of the internet and web creation. Creators, designers, marketers, and digital thinkers alike will converge virtually to learn and discuss some of the hottest topics out there in the web building sphere.
#webcreators2021 is set to take place on June 16, 2021 at 11 am EST and it will feature respected industry leaders Gary Vaynerchuk, Swan Sit, and Seth Godin. According to Vaynerchuk, “When big changes happen in society, big changes in consumer behavior stick. Covid brought many people different ways to consume information and buy products, and that doesn’t change when we go back to life post-covid — I am excited to talk more about this during the conference.”
Vaynerchuk, along with Seth Godin, will be speaking about how to prepare your business for what comes next, as well as skills for independent web creators. Seth Godin elaborates, “This conference is not about directing professional web creators to build advanced features, it’s about enabling them the freedom to dream, to make a difference. Building the future of the internet requires an inclusive culture where individuality and collaboration meet to create possibility.” Swan Sit’s presentation will cover brand secrets that are worth knowing for every web creator.
The headlining speakers will follow their talks with live Q&A sessions in which audience members will be welcome to ask questions.
Elementor CEO Yoni Luksenberg elaborates on the platform’s approach to web creation. “We are enabling web creators to realize their full potential,” he says. “Elementor unleashes the infinite creative power of web creators by giving them the tools they need to build professional websites, innovate and stretch their creative limits. Our passionate global community of web creators are highly talented, engaged, and supportive of each other, and this event is for them.”
Founded in 2016 by Luksenberg and Ariel Klikstein, Elementor empowers users to create powerful, beautiful websites on its open-source platform through WordPress. With over 8 million active websites and users in 157 countries, the Elementor community continues to flourish. Developers, designers, web creators, and marketers have made Elementor their platform of choice, and almost 5% of all websites are now built using Elementor.
This week’s conference is not to be missed for those who love all things internet.
Elementor is the leading website builder platform on WordPress. Serving over 8 million websites, Elementor’s code-free, open source platform empowers web professionals including web developers, designers, and marketers in 157 countries. Elementor enables web professionals and agencies to unleash their creative and business potential. For more information visit www.elementor.com.
Media Contact Shahni Ben-Haim NYGC Shahni@now-you.co.il
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