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Don’t You Forget About Me – State Farm

Post pobrano z: Don’t You Forget About Me – State Farm

State Farm is running “Don’t You (Forget About Me)”, a commercial featuring the 1985 Single Minds hit in the context of a soup kitchen, supporting the insurance company’s Neighborhood of Good movement. The holidays are a popular time to get involved and give back, but when the decorations come down and the season of giving ends, there are still people in need in the community. The commercial reminds viewers that the season of giving never ends, and highlights the importance of giving back regardless of the time of the year. In one seamless camera movement, the creative tells a story that emphasises the need for volunteers year-round.

Willis Earl Beal in State Farm commercial Don't You (Forget About Me)

“I think a lot of us can relate to finding ourselves being more generous during the holidays—to finally finding the time to act on the good intentions we have throughout the year. But once they’re over, we often go back to our normal day-to-day… until the next holiday season. This piece dramatises what that reality looks like for many shelters and places of need. And hopefully motivates people to stay involved, well after the lights and decorations of the holidays come down,” said Mel Routhier, SVP and Group Creative Director at DDB about the work.

The film is part of a 360 campaign that supports State Farm’s Neighborhood of Good movement. Creative running across national broadcast, online video, social media, and digital display will drive people to neighborhoodofgood.com where they are able to easily discover and connect with charitable opportunities in their communities. PR and influencers will provide additional support.

Willis Earl Beal, the singer featured in the commercial, experienced homelessness while living in Albuquerque, New Mexico. Here he reflects on the experience of recording for the commercial.

Don’t You Credits

The Don’t You campaign was developed at DDB Chicago by chief creative officers Ari Weiss and John Maxham, group creative director Mel Routhier, copywriter Katie Bero, art director Brian Culp, group strategy director Jesse Bayer, executive producers Scott Kemper and Amy Turner, executive art producer Suzanne Koller, chief production officer Diane Jackson, associate producer Jon Frazza, production manager Zoe Grubbe, music producer Linda Bres, group account director Ben Gladstone, account supervisor Oliver Glenn, account executive Kamerin Elsasser and account director Veronica Zamiar.

Filming was shot by director Aiofe McArdle via Anonymous Content and Somesuch & Co, with director of photography Tom Townend, executive producer Nicky Barnes and producer Debbie Ninnis.

Editor was Joe Guest at Final Cut with executive producer Suzy Ramirez, assistant editors Kit Wells and Megan Marie Connolly, and producer Barbara Healy.

Post production was done at MPC by VFX supervisor Peter Smith, producer Liz Thuvanuti, executive producer Jesse Kurt, colour producer Amy Richardson, colourist George Kyriacou, colour assistants Phil Hambi, 2D lead artists Timo Huber, Steve Koenig, Rob Walker, 2D lead Matt Tremaglio.

Sound was designed at Marshall Grupp by producer Becca Falborn. Sound was mixed at Sound Lounge by mixed Tom Jucarone, executive producers Mike Gullp and Nick Nash. Music was produced at Tin Drum Music by David McEwan.

Music is “Don’t You (Forget About Me)”, written and composed by producer Keith Forsey and Steve Schiff, performed by Willis Earl Beal.

BBC One – The Supporting Act

Post pobrano z: BBC One – The Supporting Act

BBC One’s Christmas 2017 campaign featured an animated short film, “The Supporting Act”, illustrating the joy of a shared moment. The 2 minute film follows a 10-year-old girl who practices day in and day out to give the most important dance performance of her life. Her dad is always with her but he’s busy, and getting even busier as Christmas approaches. He remains distracted up until the moment that really matters, when father and daughter come together in a wonderful moment of ‘oneness’. The film will be accompanied by four idents and a range of digital assets that will continue the theme at other times during the day. The Supporting Act builds on the idea of ‘oneness’ that the channel has been focussing on throughout 2017. Since the start of the year BBC One has showcased idents created by photographer Martin Parr highlighting the interests and passions that bring people together.

BBC One - The Supporting Act

Charlotte Moore, BBC Director of Content said: “Christmas is a time when people come together to enjoy shared experiences, and special moments. We wanted to reflect that in our Christmas campaign this year and we hope this film will touch hearts and make you smile over the festive period.”

Kerry Moss, Portfolio Head of Marketing, BBC One said: “BBC One brings millions of people together each week around shared moments of entertainment. Building on the message at the heart of the channel’s ‘oneness’ idents, the Christmas film illustrates the joy that can be sparked through a shared moment. Through its depiction of a busy dad and dance-loving daughter, the film draws on the insight that the pressures of life can often get in the way of the things that really matter, particularly at Christmas.”

Behind the Scenes

The creation of the film has also broken new ground in the animation techniques it has used. The characters were animated using the traditional British stop-motion technique but the facial expressions were created and mapped on the puppets using CGI. This approach gave the film the human touch and imperfections of stop motion but the emotional richness of CGI.

Elliot Dear from Blinkink said: “The story is about an emotional connection between a girl and her dad. We wanted to make a film that had the charming, handmade qualities of stop-motion animation, the tiny imperfections that let you know it’s been done for real. The aim was to combine this with CG animation – which we used for the faces – in order to capture the tiny nuances of human facial expressions, enabling the characters to be very emotive without the use of dialogue.”

BBC One Supporting Act Credits

The BBC One Supporting Act campaign was developed at BBC Creative by executive creative directors Aidan McClure and Laurent Simon, creatives Amar Marwaha and Arvid Harnqvist, agency producer Ken Rodrigues, agency project managers Astrid Reiner and Jenny Broad, working with BBC One portfolio head of marketing Kerry Moss, marketing manager Harriet Gunning and marketing executive Claire Grainger.

Animation was produced at Blinkink by director Elliot Dear, executive producer Bart Yates, senior producer Benjamin Role, production manager Alex Holberton, puppet makers MacKinnon & Saunders, set builders Clockwork Frog, lead animator Dan Gill, director of photography Toby Howell, and lead CGI artist Rune Spaans.

The soundtrack for the campaign was by Clean Bandit featuring Zara Larsson with Symphony, re-arranged by producer Steve Mac.

Time Machine for Breast Cancer Now

Post pobrano z: Time Machine for Breast Cancer Now

Breast Cancer Now – the UK’s largest breast cancer charity, is running “Time Machine”, a commercial raising awareness of a goal of defeating breast cancer by 2050. The Time Machine commercial follows a young girl on a secret mission – the purpose of which isn’t revealed to the viewer until the very end. Over a series of days, we see the tiny trooper determinedly studying complex science textbooks, watching quantum theory videos, and raiding the house for objects to use in her special project. In the final reveal, the girl wakes up her mother, who has breast cancer – and leads her inside a ‘time machine’ that she has made from cardboard and household items. As mother and daughter sit in the makeshift machine together, the girl turns the dial from 2017 to 2050. The film closes with Breast Cancer Now’s aim that by 2050, everyone who develops breast cancer will live. The message of the film is that for some, including the family portrayed in this film, the year 2050, can’t come soon enough. The YouTube video links viewers to the Breast Cancer Now page Our Time is Now.

Breast Cancer Now Time Machine

Great Guns’ Duncan Christie directed the bittersweet film, skilfully striking the perfect balance in tone between heart-breaking and empowering. Commenting on the project, Duncan says: “My aim was to build up a sense of intrigue to draw in the audience, making the final reveal all the more impactful. We kept the visual tone hopeful as we wanted to focus on the optimism of our young hero. We also felt the story would benefit from a naturalistic approach. In order to capture off-the-cuff, ‘snatched’ moments in the life of this family, we chose to improvise at times, leaving room for spontaneity during the shoot.

“In order to tell this story truthfully, we had to get into [actor] Jessica’s mind-set,” Duncan continues. “As one expects for a film so heavily reliant on a child actor’s performance, our casting process was exhaustive. We saw a lot of great young actresses but Jessica had that spark which ultimately made her the only choice. She has the emotional intelligence and charisma to a carry a film of this weight.”

‘2050’ was unveiled in November at the 2017 A Bigger Bounce fundraising event at The Roundhouse, held in aid of Breast Cancer Now. Sponsors included Viktor & Rolf, ITV, The Roundhouse, Hearst Magazine, Cucumber Productions Ltd., Moet Hennessy, Phil Mcintyre Television, Talon, Quantum, JamVans, Rhubarb and Great Guns. During the event, hosted by Alex Jones, generous prizes were donated and auctioned off. A Raffle saw prizes ranging from a brand-new car, to an overnight stay at the Dorchester, tea at the Wolseley with Dame Barbara Windsor and dinner at restaurant ‘34’ with Bruno Tonioli.

CEO of Great Guns, Laura Gregory comments: “Breast Cancer Now is making progress towards the 2050 goal, but reaching it is dependent on continued public awareness and raising money for vital and much needed breast cancer research. The committee for A Bigger Bounce worked tirelessly to produce the third event. Co-Chairs, Carolyn McCall and Philippa Brown did a superb job pulling the committee together and harnessing everyone’s strength to deliver a top-notch night of fun and entertainment. The committee gathered prizes that were truly out of this world and worthy of the amounts raised. I lost my mother to breast cancer and will always give time to raise money for continued research to beat the disease.”

Time Machine Credits

Filming was shot by director Duncan Christie via Great Guns with director of photography Sy Turnbull, executive producer Laura Gregory, producer Tim Francis, production designer Francesca Massariol, and casting director Kharmel Cochane.

Cast were Jessica Newton, Kate Rawson and Garry Summers.

Editor was James Rosen at Final Cut.

Post production was done at Absolute Post by producer Belinda Grew, colourist Matt Turner, 2D lead Lora Nikolaeva and 2D artist Owen Saward.

Sound was mixed at Jungle Studios by Ben Leeves. Music, “The Great Escape” by Patrick Watson, was supervised by Soho Music.

How to Create an Alien Abduction Illustration

Post pobrano z: How to Create an Alien Abduction Illustration

Final product image
What You’ll Be Creating

As a kid, I used to spend my nights
watching The X-Files and wondering if there truly is something else in the universe, something that might change the way we think but most importantly
help us see our place within it. 

Whether it’s little green men or grey ones,
our imagination has always run wild creating stories that might or might not be
true, so today we’re going to try and gather some evidence by creating our very
own alien abduction illustration. Of course, we’re going to do all of that
using our creative imagination and a few shapes and tools found in Adobe Illustrator.

That being said, go pour some magic bean
juice in that special agent mug, and let’s get started!

Oh, and don’t forget
you can always expand your project by heading over to GraphicRiver where you’ll
find a great selection of alien-themed vector assets.

1. How to Set Up a New Project File

Assuming you already have Illustrator up
and running in the background, bring it up and let’s set up a New Document (File > New or Control-N)
for our project using the following settings:

  • Number
    of Artboards:
    1
  • Width:
    920
    px
  • Height:
    680
    px
  • Units:
    Pixels

And from the Advanced tab:

  • Color
    Mode:
    RGB
  • Raster
    Effects:
    Screen (72ppi)
  • Preview Mode: Default
setting up a new document

2. How to Set Up a Custom Grid

Even though today’s project is not an icon-based one, we’ll still want to create the illustration using a pixel-perfect
workflow, so let’s set up a nice little grid so that we can have full control
over our shapes.

Step 1

Go to the Edit > Preferences > Guides & Grid submenu, and adjust
the following settings:

  • Gridline
    every:
    1 px
  • Subdivisions: 1
setting up a custom grid

Quick tip: you can learn more
about grids by reading this in-depth piece on How Illustrator’s Grid System Works.

Step 2

Once we’ve set up our custom grid, all we
need to do in order to make sure our shapes look crisp is enable the Snap to Grid option found under the View menu (that’s if you’re using an
older version of Illustrator).

Now, if you’re new to
the whole “pixel-perfect workflow”, I strongly recommend you go through my How
to Create Pixel-Perfect Artwork
tutorial, which will help you widen your
technical skills in no time.

3. How to Set Up the Layers

Once we’ve finished setting up our project
file, it would be a good idea to structure our document using a couple of
layers, since this way we can maintain a steady workflow by focusing on one
section of the illustration at a time.

That being said, bring up the Layers panel, and create a total of four
layers, which we will rename as follows:

  • layer
    1:
    background
  • layer
    2:
    main composition
  • layer
    3:
    texture
  • layer 4: hud overlay
setting up the layers

Quick tip: I’ve colored all of my layers using the same
green value, since it’s the easiest one to view when used to highlight your
selected shapes (whether they’re closed or open paths).

4. How to Create
the Background

As soon as we’ve
layered our document, we can start working on the project by creating the dark
background, so make sure you position yourself on the first layer, and let’s
jump straight into it.

Step 1

Create a 920 x 680 px rectangle,
which we will color using #2C2D2D and then center align to the underlying Artboard
using the Align panel’s Horizontal and Vertical Align Center options.

creating the background

Step 2

Lock the current layer using the Layers
panel, and then move on up to the next one (that would be the second one)
where we’ll gradually build our composition.

locking the background layer

5. How to Create
the Cellar Entrance

With the
background in place, we can start working on our surreal composition, and we
will do so by creating the cellar entrance where the person behind the camera
lens is documenting the close encounter.

Step 1

Create a 280 x 536 px rectangle
(#656868), which we will center align to the underlying Artboard and then turn
into a subtle light curtain by applying a Linear
gradient to it. Use the same #656868 hex value for both color stops, making
sure to set the left one’s Opacity
to 0%.

creating the light curtain

Step 2

Add the cellar’s entrance using a 280
x 396 px
rectangle (#868989) which we will position on top of the one that
we’ve just created, center aligning it to the underlying one’s top edge.

creating the entrance for the cellar

Step 3

Adjust the smaller rectangle, by individually
selecting its bottom anchor points using the Direct Selection Tool (A), and then pushing them to the inside by 20 px using the Move tool (right click > Transform > Move > Horizontal > +/- 20 px depending on which side you start with).

adjusting the shape of the entrance

Step 4

Zoom in on the document, and then start working
on the entrance’s sill by creating a 240
x 16 px
rectangle (#6A6D6D), which we will position below the previously
adjusted shape.

adding the sill to the cellar entrance

Step 5

Add another shorter 248 x 4 px rectangle which we will color using #515454, and then
position as seen in the reference image.

adding the bottom section to the sill

Step 6

Select the Pen
Tool (P)
, and using #2C2D2D as your Fill
color draw the little wood cracks using the reference image as your main guide.
Take your time, and once you’re done, select and group them all together using
the Control-G keyboard shortcut,
doing the same for all of the current section’s composing shapes.

adding the wood cracks to the sill

Step 7

Create the stairs using a 240 x 28 px rectangle for the top one, followed by a 256 x 28 px one for the center one and
an even larger 272 x 28 px one for
the bottom one. Color all three shapes using #515454, making sure to vertically
stack them 8 px from
one another.

creating the stairs

Step 8

Give each stair a subtle highlight using three 2 px tall rectangles, which we will
color using #6A6D6D and then center align to their top edges.

adding the highlights to the stairs

Step 9

Add the hard shadows using three curved
segments, which we will color using #2C2D2D and then position onto the larger
rectangles’ bottom edges as seen in the reference image.

adding the shadows to the stairs

Step 10

As we did with the sill, take a couple of moments and draw a few cracks on each stair, using #2C2D2D as your Fill color. Take your time, and once you’re done, select and
individually group (Control-G) each
stair with its corresponding details, doing the same for the entire set afterwards.

adding the cracks to the stairs

6. How to Create
the Stars

As soon as we’ve
finished working on the stairs, we can focus on adding details to the
background framed by our cellar’s entrance, and we will do so by creating little stars.

Using a couple of 4 x 4 px circles
(#B1B5B5), gradually populate the night sky, making sure to select and group all
of them together afterwards using the Control-G
keyboard shortcut.

adding the stars

7. How to Create
the Windmill

With the stars in
place, we can start developing our composition by building some of the farm
utilities, the first one on our list being the windmill.

Step 1

Create the main shape for the windmill using a 72 x 248 px rectangle with a 4
px
thick Stroke (#2C2D2D) with a
Round Join, which we will position
on the lower side of the entrance, as seen in the reference image.

creating the main shape for the body of the windmill

Step 2

Adjust the shape that we’ve just created, by adding a new anchor point to the center of its top
edge using the Add Anchor Point Tool (+) and then removing its corner ones using the Delete Anchor Point Tool (-).

adjusting the shape of the body of the windmill

Step 3

Add the drop pipe assembly using a 248
px
tall 4 px thick Stroke line (#2C2D2D), which we will
center align to the windmill’s body.

adding the drop pipe to the windmill

Step 4

Add the horizontal structure beams using two 4 px thick Stroke lines
(#2C2D2D), which we will position onto the mill’s larger body as seen in the
reference image.

adding the horizontal beams to the windmill

Step 5

Draw the diagonal beams using a couple of slightly thinner 2 px Stroke lines (#2C2D2D), which we
will position between the horizontal ones that we’ve just created. Take your
time, and once you’re done, select and group all of the body’s composing shapes
together using the Control-G
keyboard shortcut.

adding the diagonal beams to the windmill

Step 6

Start working on the windmill’s head by creating a 16 x 16 px
circle with a 1 px thick Stroke (#2C2D2D), which we will center
align to the larger body’s tip.

creating the main shape for the head of the windmill

Step 7

Create a 24 x 24 px circle
with a 2 px thick Stroke (#2C2D2D), followed by a slightly larger 48 x 48 px one (#2C2D2D), both of which we will center align to the previously created shape.

adding the thicker circles to the head of the windmill

Step 8

Add the vertical and horizontal detail lines using two 2 px thick Strokes (#2C2D2D), which we will center align to the head’s smaller
circle.

adding the center beams to the head of the windmill

Step 9

Create the vertical pair of blades using two 8 x 28 px rectangles (#2C2D2D), which we will adjust by
individually selecting and pushing their inner-facing anchor points to the
inside by 2 px using
the Move tool (right click > Transform > Move > Horizontal > +/- 2 px depending
on which side you start with). Once you’re done, group (Control-G) and position the resulting shapes on the head’s
smaller circle.

creating the vertical windmill blades

Step 10

Add the remaining blades using three copies (Control-C > Control-F) of the ones that we’ve just grouped,
which we will adjust using the Rotate tool
(right click > Transform > Rotate
> 90º
for the horizontal ones and 45º
for the diagonal ones). Once you’re done, select and group (Control-G) all of the head’s composing
shapes, doing the same for the entire windmill afterwards.

adding the remaining windmill blades

8. How to Create
the Phone Pole

As soon as you’ve
finished building the windmill, we can move a few pixels to the right and start
working on the phone pole. 

Step 1

Create the pole’s main body using a 4 x 108 px rectangle, which we will
color using #2C2D2D and then position onto the right side of the cellar’s sill
as seen in the reference image.

creating the body of the phone poll

Step 2

Using a couple of #2C2D2D colored rectangles, gradually add the remaining
sections to the pole, making sure to select and group them all together
afterwards using the Control-G
keyboard shortcut.

adding details to the phone poll

Step 3

Add the phone line using a 48 x
12 px
ellipse with a 2 px thick Stroke (#2C2D2D), which we will adjust
by removing its top half by selecting its top anchor point using the Direct Selection Tool (A) and then
removing it by pressing Delete. Once
you’re done, position the resulting shape onto the pole’s horizontal section,
making sure to select and group (Control-G)
all of its composing shapes before moving on to the next section.

adding the line to the phone poll

9. How to Create
the Flying Saucer

With the phone
pole in place, we can finally start working on the scarier section of our
composition, where we will get to create the imposing flying saucer.

Step 1

We’re going to start by quickly drawing the floating cow that’s being
abducted using #2C2D2D as our Fill color,
positioning the resulting shape as seen in the reference image.

drawing the floating cow

Step 2

Create the main shape for the saucer’s upper section using an 80 x 40 px ellipse, which we will color
using #515454 and then position 42 px from the upper edge of the cellar’s entrance.

creating the upper section of the saucer

Step 3

Add the hard shadow using a 200 x 64 px ellipse (#2C2D2D), which we will position 8 px from the upper edge of the
shape that we’ve just created. Mask the larger shape using a copy (Control-C) of the one from underneath
(highlighted with red) which we will paste in front (Control-F) and then right
click > Make Clipping Mask
, making sure to select and group (Control-G) the two together afterwards.

adding the hard shadow to the upper section of the saucer

Step 4

Start working on the saucer’s lower body by creating a 200 x
64 px
rectangle, which we will color using #6A6D6D and then position at a
distance of 12 px from the top edge
of the previous section.

creating the main body of the saucer

Step 5

Add the bottom section using a darker 200 x 56 px ellipse (#2C2D2D), which we will center align to the lower
edge of the shape that we’ve just created.

creating the bottom section of the saucer

Step 6

Create the circular insertion using a 12 x 8 px ellipse (#2C2D2D), which we will position as seen in the
reference image. Once you have the shape in place, select and group (Control-G) all of the lower body’s
composing shapes before moving on to the next step.

adding the circular insertion to the saucer

Step 7

Create the main shape for the tractor beam using an 80 x 12 px ellipse, which we will color using #6A6D6D and then
position as seen in the reference image.

creating the base section of the tractor beam

Step 8

Add an 80 x 8 px rectangle (#6A6D6D) to
the lower half of the ellipse that we’ve just created, making sure to adjust
the new shape by individually selecting and pushing its bottom anchor points to
the inside by 8 px using
the Move tool (right click > Transform > Move > Horizontal > +/- 8 px depending
on which side you start with).

creating the center section of the tractor beam

Step 9

Create the tractor beam’s lower section using a 64 x 12 px ellipse (#515454), on top of which we will add a smaller
48 x 6 px one (#2C2D2D), positioning
the two on the bottom edge of the shape that we’ve just created. Once you
have the ellipses in place, select and group (Control-G) all of the current section’s composing shapes, doing the
same for the entire saucer afterwards.

creating the bottom section of the tractor beam

Step 10

Create the actual beam pulling the cow from the ground using a 32 x 296 px rectangle (#B1B5B5), which
we will position onto the lower half of the darker ellipse and then adjust by
selecting and pushing its bottom-left anchor point to the outside by 36 px (right click > Transform > Move > Horizontal > -36 px).

creating the tractor beam ray

Step 11

Create the upper section of the beam using a 64 x 2 px ellipse (#B1B5B5), which we will adjust by removing its
right half, positioning the resulting shape onto the taller shape. Then, select
the two and combine them into a single larger shape using Pathfinder’s Make Compound
Shape
option.

adding the upper section to the tractor beam ray

Step 12

Turn the beam into a gradient using #B1B5B5 for both of its color stops, making sure to set the left one’s Opacity to 0%. Once you’re done, select and group both the flying saucer and
the beam using the Control-G
keyboard shortcut.

adding a gradient to the tractor beam ray

Step 13

Add the smaller saucers using two 48 x 2 px rectangles (#B1B5B5) with a 1 px right corner Radius, which we will turn into gradients following the same
process used for the beam, making sure to leave the Angle set to .
Position the resulting shapes as seen in the reference image, making sure to
group (Control-G) them together
before moving on to the next step.

creating the smaller saucers

10. How to Create the Fence

As you can see, our composition is gradually taking shape, so let’s continue working on it by creating the two fence
sections.

Step 1

Create the left section of the fence using a
couple of #2C2D2D colored rectangles,
which we will position and adjust as seen in the reference image. Take your
time, and once you’re done, select and group (Control-G) all of the shapes together before moving on to the next
step.

creating the left fence section

Step 2

Create the right section using a copy (Control-C > Control-F) of the one that we’ve just finished
working on, which we will vertically reflect (right click > Transform > Reflect > Vertical) and then
position on the opposite side of the cellar’s entrance.

creating the right fence section

Step 3

Once you’re done working on
the fence, we can select and group (Control-G)
all of the composition’s shapes framed by the cellar’s entrance, masking them
afterwards using a copy (Control-C > Control-F)
of the underlying shape by right
clicking > Make Clipping Mask
.

masking the main composition

11. How to Create
the Alien

Since at this
point our composition is pretty much done, we can add the central piece of our
illustration, the little grey man.

Step 1

Create the alien’s main body using a 28 x 12 px rectangle (#2C2D2D), which we will adjust by setting the
Radius of its top corners to 8 px, positioning the resulting shape
in the center of the entrance’s sill.

creating the torso of the alien

Step 2

Add the neck section using two 8 x 16 px ellipses (highlighted with
red), which we will horizontally distribute 4 px from one another, adjusting them by selecting and removing
their top and outer anchor points. Unite the resulting paths into a single
larger shape by pressing Control-J
twice, setting its color to #2C2D2D.

creating the neck of the alien

Step 3

Create the head using a 40 x 40 px circle (#2C2D2D), which we will adjust by selecting and
pushing its bottom anchor point to the outside by 8 px using the Move tool (right click > Transform > Move > Vertical > 8 px).

creating the head of the alien

Step 4

Give the resulting shape a subtle highlight, which we will color using #515454.

adding the highlight to the head of the alien

Step 5

Separate the arms from his body using two 2 x 2 px squares (#868989) with a 1 px top corner Radius,
which we will position at a distance of 4
px
from the torso’s sides. Once you’re done, select and group (Control-G) all of its composing shapes
together, before moving on to the next section.

finishing off the alien

Step 6

Add the shadows cast by the little grey man’s head onto the stairs
using a 56 x 158 px ellipse (#2C2D2D)
with a 64% Opacity as your base
shape, gradually adding 8 px to each new copy (Control-C > Control-F) and masking them using a copy of the corresponding
stair’s fill shape. Once you’re done, select and group (Control-G) all of the current layer’s
composing shapes before moving on to the next one.

casting the shadows onto the stairs

12. How to Create
the Textures

As soon as we’ve
finished working on our composition, we can start adding some visual effects to
it. So, assuming you’ve positioned yourself on the next layer (that would be
the third one), let’s do just that by applying some subtle textures.

Step 1

Make the illustration look as if it was shot on film, by adding a
couple of 920 x 2 px rectangles (#FFFFFF),
which we will vertically stack 2 px from
one another. Once you’re done, group (Control-G)
and then center align the shapes to the underlying Artboard, making sure to
lower their Opacity to 6%.

adding the horizontal texture lines

Step 2

Give the illustration some noise by creating a 920 x 680 px rectangle (#2C2D2D), which
we will turn into a texture by going over to Effect > Photoshop Effects > Texture > Grain, where we
will set the Intensity to 40, the Contrast to 50, and the Grain Type to Stippled.

adding the grain texture

Step 3

Set the resulting texture’s Opacity to 12%, changing
its Blending Mode from Normal to Lighten.

adjusting the grain texture

13. How to Create the HUD

Once we’ve finished adding the textures, all we need to do in order to
finish our illustration is create the little camera HUD. That being said, move
on up to the fourth and last layer, and let’s wrap things up!

Step 1

Start by creating the framing guides using four 76 x 52 px rectangles with a 4 px thick Stroke (#868989), which we will position at a distance of 28 px from the Artboard’s corners and
then adjust by individually selecting and removing their inner-facing anchor
point.

creating the hud framing guides

Step 2

Zoom in on the Artboard’s bottom-left corner, and create the battery
level indicator using a 30 x 16 px rectangle
with a 4 px thick Stroke (#D8D8D8) for its main body. Add
the levels using three 4 x 8 px rectangles
(#D8D8D8) horizontally spaced 2 px
from one another, followed by the nose using a 6 x 8 px rectangle (#D8D8D8). Once you’re done, select and group (Control-G) all its composing shapes
together, positioning them as seen in the reference image.

creating the battery

Step 3

Add the recording state using a 16
x 16 px
circle (#F26A46), which we will position at a distance of 12 px from the top-right framing guide. Add the “REC” text (#F26A46) in front of it using a font of your choice.

adding the recording state

Step 4

Finish off the HUD, and with it the project itself, by adding the elapsed
time indicator to the bottom framing guide, making sure to select and group (Control-G) all of its composing shapes
together before hitting that save button.

finishing off the illustration

Great Job!

There you have it, fellow conspiracy theory lovers, an in-depth step-by-step tutorial on how to
create an alien abduction illustration.

I hope you’ve
managed to keep up with each and every step, and most importantly learned
something new and useful along the way.

That being said, I’m looking forward to seeing your final result, and if
you have any questions, feel free to post them in the comments section and I’ll
get back to you as soon as I can!

finished project preview

18 Best New Fonts for 2018

Post pobrano z: 18 Best New Fonts for 2018

Get the best new fonts of 2018! Create inspiring designs with beautiful typography.

The Best New Fonts for 2018

Each font carries its own magic. Some are sturdy and professional, while others may be dainty or relaxed. Find the right font for your work with this quick selection below!

Featuring the latest font types to hit Envato Market and Envato Elements, we bring you 18 amazing typefaces for all your creative projects.

Enjoy effortless script types with elegant swoops and futuristic letters. Create awesome designs with these incredible fonts!

Need more help? Get quality advice from our experts at Envato Studio.

Learn More About Fonts

New to fonts and typefaces? Check out these great lessons to learn more:

Kiona Font

Designed for optimal legibility, the Kiona font features crisp lines and clean edges. Take advantage of its four different font weights, developed after very different personalities. Are you feeling strong or edgy? Try out this font!

Kiona Font

Selfish Script

Show off your feisty side with the Selfish script font. Introducing a brand new handwritten font with incredible charm, the Selfish font is clean and fluid. It’s perfect for branding, home ware, and more—you’ll love this stylish font!

Selfish Script

Sustans Typeface

Design a luxury brand with the Sustans Typeface. Featuring stylish, handwritten letters, this typeface is sophisticated and multipurpose. Create compelling designs that are sure to arouse interest in your work! Give it a try!

Sustans Typeface

Ornacle Font

You are unique. So find a font that matches your individual style. Ornacle is a font for innovators and risk takers. Enjoy its futuristic style designed with clever geometric elements to help you stand out. Shine with this creative typeface!

Ornacle Font

Darling Harbour

Hey darlings! Add a little sweetness to your work with this joyful typeface. Handwritten with brilliant brush details, this font also includes darling swashes and ligatures to match! Download it today to get access to unique OpenType stylistic alternates.

Darling Harbour

Fiesta Color Font

Fiesta Color is a gorgeous decorative typeface created with Fontself Maker. It features a trendy, geometric style with wonderful abstract elements exploding with color. Use it on postcards, invitations, or fashionable tote bags.

Fiesta Color Font

Flitte Script

You can achieve the same beautiful swoops of traditional calligraphic handwriting with modern typefaces. And the stunning Flitte script is a perfect example! Use it for wedding invitations, t-shirts, and so much more!

Flitte Script

Tehika Script

Celebrate your favorite memories with the festive Tehika font. A hand-drawn script font with well-spaced letters, this font is simply magical. Attach it to the company’s Christmas card or apply a beautiful signature to any bare stationery. Try it out!

Tehika Script

Contaur Typeface

Create
that authentic handcrafted feel with the lovely Contaur typeface.
Designed for stationery, logos, and so much more, this font is a mixture
of tall and short elegant letters. It’s the perfect companion to any
beauty-related project!

Contaur Typeface

Auro Font

Quirky and futuristic, the Auro font is a sleek, decorative typeface. Use it for headers and posters as a unique way to highlight your brand. Included in this download are a complete set of letters, numbers, and punctuation for you to enjoy.

Auro Font

Teratur Typeface

Step into the future with the Teratur typeface. A modern font family with clean, minimal details, this typeface is inspired by classic sci-fi font types. Just toggle the caps lock to enjoy alternate letters. You’ll love this font!

Teratur Typeface

Mellifret Script Font

Need something simple and multipurpose? Then try the Mellifret semi-bold script font. A great addition to any book cover or logo, this font is simple yet sporty. Included along with this three font pack deal are amazing swashes to help decorate your designs.

Mellifret Script Font

Heady Rough Typeface

Utilizing the newest OpenType technology, the Heady Rough typeface is wild and energetic. Experiment with this versatile hand brushed style for impeccable designs that are hard to miss. Included are three fonts compatible with Photoshop CC 2017.1.1 or later.

Heady Rough Typeface

Crude Font

A little grunge never hurt anyone! So begin your next adventure with this rustic, hand-painted brush font. By utilizing high-resolution brush stroke images, this font achieves hyper-realistic details with an authentic grunge finish. Download it now!

Crude Font

Sacred Bridge Family

The Sacred Bridge Family is old-fashioned and dignified. Create that instant elegant feel with beautiful decorative letters designed after traditional letterpress styles. So what will you get? An awesome collection of 10 retro fonts with alternate glyphs, and multilingual support. Try it out!

Sacred Bridge Family

Zembood Typeface

Zembood features all the characteristics of an amazing vintage font. Add it to your modern apparel line for an edgy look in only a matter of seconds. With bold letters and fine grunge details, this font features a versatile style you’ll definitely want.

Zembood Typeface

Bambi Fonts

Bring
a smile to someone’s face with this set of pretty Bambi fonts. Great
for inspirational quotes, posters, and more, this calm brush font is
smooth and tranquil. Enjoy the bouncy baseline and curvy letters today!

Bambi Fonts

Starship Typeface

Need a steampunk font for epic retro designs? Then try out the Starship typeface! Brilliantly charismatic, this font features a strong serif typeface with bold vintage letters. Download eight font files complete with regular, grunge, and inline styles.

Starship Typeface

Conclusion

This list features exciting
resources for the avid designer
familiar with type design. For
additional help with your font needs, enlist the skills of a talented
professional by choosing one of the amazing designers from Envato Studio.

And
with loads of fonts available at your fingertips, chances are we’ve
missed a few to add to your personal collection. Be sure to browse Envato Market and Envato Elements for more resources, and let us know your favorites in the comments below!