Post pobrano z: Baltic Sea Card tracked through Aland Index

Ålandsbanken (The Bank of Aland) in Finland has won a Cyber Grand Prix for the Baltic Sea Card, a biodegradable credit card linking spending patterns with impact on the environment. Ålandsbanken worked with MasterCard and KPMG to develop the Aland Index, calculating the environmental impact of each credit card transaction, based on general data from business partners, the financial markets and category codes. Each month a carbon footprint report is sent to customers, along with options for compensating for it through behaviour changes or donating to local or global initiatives. Over time customers are able to track their impact on the environment through comparative statistics. As sustainable change is created in collaboration not only with clients, the bank launched the innovation for free to any bank interested in balancing the score.

Aland Index Credits

The Baltic Sea Card/Aland Index campaign was promoted by RBK Communication, Stockholm, by executive creative director Mathias Wikström, creative directors Erik Larsson and Johan Phil, copywriter Jocke Enegren, head of digital Linda Wholfeil, COO Fredrik Linder, CEO Mathias Wikström, graphic designer Lars Anéer, account handler Johanna Lindberg, working with Aland Ålandsbanken brand manager Crista Tammela and brand director Anne-Maria Salonius.

Digital work was done at Leroy by CEO Monika Nars, head of production Rickard Lindgren,

Filming was produced at DBY by CEO Marcus Johansson, producer Robin Magnusson and Noir by producer Martin Nabelek.

Photography was by Viktor Fremling, Ragnar Ómarsson, Kustbevakningen. Illustration was by Parisgrafik.

MasterCard design was by design director Charles Unger, brand director Judy Vigiletti, SVP business development ,Ola Höglund, marketing manager Frida Almgren.

Post pobrano z: Seem Trying to Conceive the Family Way

Recruit Lifestyle and Dentsu Y&R have won the Mobile Grand Prix at Cannes International Festival, in recognition of the Seem home testing app for male fertility. The Seem kit provides a collection cup and stick and a microscope lens for measuring the concentration and motility of sperm. The Seem smartphone app uses camera function to provide an analysis for the user. Dentsu Y&R Tokyo worked on the campaign to encourage men to take responsibility for testing fertility at home. A website, seem.life, explains the Seem kit and app, and provides information on addressing infertility. “The Family Way”, a commercial featuring a couple who are now expecting a baby after using the Seem kit, is designed to reduce the sense of stigma men feel about exploring male infertility.

Jiro Hayashi, creative director at Dentsu Y&R, talked to Campaign Japan about the promotional campaign:

“The product is meaningful for couples suffering from infertility, but it’s just a test kit, so you still need to go to the hospital to get the right treatment. The goal of the communications is to encourage men to go to hospital earlier so they can shorten the time and cost needed for treatment. We are trying to shape a culture where infertility treatment is something couples should talk to each other about. Having a baby is one option, but after having a discussion, they may decide not to.”

Seem Family Way Credits

The Family Way campaign was developed at Dentsu Y&R, Tokyo, by executive creative director Jiro Hayashi, creative director Yuki Fuse, art directors Tetsuya Ota and Shinichi Sasaki.