Wszystkie wpisy, których autorem jest admin

Adv

Until The Last Child: 30,000 is the loneliest number

Dodaj komentarz

Post pobrano z: Until The Last Child: 30,000 is the loneliest number

Film
Until The Last Child

Elite CEOs employ gatekeepers to make them unavailable. CEOs are whisked from function to function via black cars and private jets. They have private elevators. They have people screen their mail.

They are impervious to advertising.

They are also discrete.

Barring charity, most Canadian CEOs avoid flaunting wealth. We would have to reach them publically, while respecting their privacy.

So we invited them to the council with huge billboards—right beside their corporate headquarters. Each board was anonymous but unmistakably about one person. We also made custom newspaper wraps and handed them to the CEOs’ employees at the head office.
News of the nearby billboards and newspaper wraps quickly trickled up to the boss.

Within 48 hours of our launch, we had a 60% response rate.

Advertising Agency:The&Partnership, Toronto, Canada
Executive Creative Director:Ron Smrczek
Senior Art Director:Jennifer Saunders
Associate Creative Director:Nabil Rachid
Copywriter:Nabil Rachid
Account Manager:Lindsay Di Tolla
Production Company:Heyd & Seek
Executive Producers:Kegan Sant, Cynthia Heyd
Producers:Ben Robinson, Vinny Gill
Director:Jesse Blight
Director Of Photography:Jesse Blight
Editor:Jesse Blight
1st AC:Alex Dematto
Casting:Stephen Milo
Talent:Liana
Movi Op:Yuri Tereshyn
Drone Op:Yuri Tereshyn
Gaffer:Todd Hamacher
Best Boy Electric:Adam Landuci
Grip:Mark Skinner
Best Boy Grip:Luke Saagi
DIT:Andrew Easson
Makeup Artist:Dawn Grant
PAs:Jonathan Kok, Bradley John Chowace, Dean Turner, Bryan Beerbaum, Shawn Robertson
Post Production:Redlab
Colourist:Jason Zukowski
Online Artist:Andy Hunter
Producer:Pallavi Joshi-Firby, Maggie Blouin Pearl
Executive Producer:Laurie Kerr-Jones
Audio:Pirate
Music:Pirate
Track Director:Vanya Drakul
Arrangement:Ari Posner
Mix Engineer:Ian Boddy

Adv

Socialdemokratiet: Testing trust

Dodaj komentarz

Post pobrano z: Socialdemokratiet: Testing trust

Media
Socialdemokratiet

We live in uncertain times – people do not seem to trust each other anymore. Or at least that’s how it feels when you open global media these days. But trust doesn’t seem to be the problem if you ask the Danes: Denmark has built a very successful society based on trust. In a new film the biggest Danish political party Socialdemokratiet, the architects of the welfare model, want to test if the Danes are still as trustful as they used to be. Click CC to see English subtitles.

Advertising Agency:Another, Copenhagen, Denmark
Executive Creative Directors:Casper Willer, Thorkild Bjerre
Strategy Director:Miriam Plon Sauer
Client Service Manager:Kathrine Werling
Production Company:Circus Alphaville
Producer:Morten Hoffmann Larsen
Director:Ulrik Wivel
Chief Client Officer:Kristoffer Bæk-Mikkelsen
Senior Digital Strategist:Jacob Packert
Digital Planner:Dea Madsen
Seeding:Be On, AOL
Pr:Be On, AOL

Adv

Broughton House: We serve those

Dodaj komentarz

Post pobrano z: Broughton House: We serve those
Print
Broughton House

As a care home for ex-servicemen, Broughton House is a building full of stories. Yet even in its cenentary year, the house and its residents were largely unknown outside its community. The campaign served to raise awareness and some much-needed funds for the home by sharing the stories of its inspiring residents.

Advertising Agency:Havas Lynx, Manchester, United Kingdom
Creative Director:Jon Chapman
Art Director:John McPartland
Copywriter:Angus Prior
Photographer:Daniel Walmsley

CSS

Annotation is Now a Web Standard

Dodaj komentarz

Post pobrano z: Annotation is Now a Web Standard

This sure is exciting news: the various groups that make up the W3C have agreed upon a set of rules by which we’ll be able to annotate, highlight and make comments to a webpage without the need of a third party script or framework.

Dan Whaley describes why this could be a big deal:

The W3C standards are a key milestone towards a future in which all pages could support rich layers of conversation without requiring any action by their publishers—because that capability can be built into the browser itself and be available as a native feature, just like like web search. The shared vision is that conversations will be able happen anywhere on the Web, or even on documents in native apps, and inline instead of below-the fold, in a federated, standards-based way.

Direct Link to Article — Permalink

Annotation is Now a Web Standard is a post from CSS-Tricks

Design

3 Tips to Improve the Impact of Videos with the Right Web Design

Dodaj komentarz

Post pobrano z: 3 Tips to Improve the Impact of Videos with the Right Web Design
first image of the post
With every passing year videos are being used more and more frequently as a form of content on websites. However despite the fact that in general videos are able to provide increases in traffic, engagement, and conversions – results can vary greatly from website to website. While there are several factors that affect the impact […]