Post pobrano z: Burger King: The Subway Grill Shelf
Media, Outdoor
Burger King

BRIEF
Burger King has been flame-grilling burgers since 1954. That’s one of the key product differentiators for the brand and we are always looking for opportunities to highlight that. 

CHALLENGE
Most people are only tuned to their phones or books during subway journeys, ignoring the environment around them. We decided to disrupt that by creating a way to bring our product truth to life even in this typically low engagement medium. 

IDEA
We have leveraged the existing subway luggage shelves to create an optical illusion as if passengers were underneath our grill. With that we broke the monotony of the subway with a fun, flame-grilled experience. 

This idea is particularly relevant to the brand, as Burger King can optimize out of home media spent by focusing on the subway routes which overlap with restaurant locations. That’s why we wrapped an entire train in Korea. 

Advertising Agency:Cheil, Seoul, South Korea
Creative:Dongeon Lee

Post pobrano z: Mansarda: Old age shouldn’t be masked

Film
Mansarda

This two films are our new campaign for Mansarda, a new association based in Portugal with the mission of help old age artists.

Advertising Agency:004, Lisbon, Portugal
Creative Director:João Gomes de Almeida
Copywriter:João Gomes de Almeida
Production Company:Garage
Executive Producer:Miguel Varela
Production Direction:Cláudia Costa
Film Director:Ernesto Bacalhau
DoP:André Szankowski
Image Assistant:João Bettencourt
Art Director:miss Suzie
Counselors:Mariana Monteiro e Joana Veloso
Wardrobe:Kali Quaresma e Sandra Rodrigues
Makeup:Sérgio Alxeredo e Ana Fernandes
Production Team:Alex Papin; Teresa Salomé; Gonçalo Lucas; Frederico Homem
Post Production:Patricia Tavares
Editon:Diana Mendes
Music:Dead Combo
Photography:Diogo Camões
Making Of:Diogo Camões
Equipament:EPC
Post Production Company:Ingreme

Post pobrano z: Pizza Hut: Not all of us want the same
Print
Pizza Hut

Advertising School:Brother Ad School, Buenos Aires, Argentina
Creative Director:Juan Rezzonico
Art Director:José María De la Quintana
Copywriter:Matías Galarza
Illustrator:José María De la Quintana

Post pobrano z: Oreo: Champions Lick

Online
Oreo

Oreo launches its Double Stuff Cookie in Israel with a wild campaign! To highlight the double cream awesomeness of their newest arrival, Oreo has created an online challenge, inviting teenagers to „lick the cream off the Oreo biscuit as fast as they can” for the chance to win some awesome prizes. 

The challenge is presented by President „Lickson” – the licking champion of the world. This pioneer Oreo character is endowed with a super-tongue, and in the new online ad he performs a variety of tongue exercises while inviting the audience to get their own tongues into shape for the challenge ahead. 

„The biggest challenge for us was figuring out how to characterize our coacher figure in a way that would reflect on the brand essence” says film director Tal Zagreba, who was brought in to help develop and direct the campaign „luckily for us, the essence of this brand is pure fun!” 

The campaign targets ages 13-18, is being launched on Instagram, Facebook, YouTube and Snap, offers a wide array of delicious licking action „We had a lot of fun creating this campaign,” says Adam Peled, Creative Director of Oreo Israel. 

„We wanted to invent an original and prominent character, who will appeal to the hard-to-please teenage audience, and embodies Oreo’s brand values. Oh, and we wanted him to have super powers.” The campaign was created by the BYL Advertising agency for Oreo Israel and will run through the better part of January.

Advertising Agency:Brukner / Yaar / Levi, Tel Aviv, Israel
Advert title:Oreo Champions Lick
Executive Director:Amit Stoler
Creative Director:Adam Peled
Art Director:Udi Ovadia
Copywriter:Dror lavi
Accounts Manager:Sagi Levi
Account Executive:Chen Shalev
Account Supervisor:Ortal Azarzar
Planning:Liron Shechter, Nicol Bar
Digital Director:Barak Ben Shimon, Adi Levi
Producer:Avivit Shabat
Media Director:Alex Spivcovski
Media Planner:Chen Finkelman
Digital Media:Meidan Tzoibel
Studio:BYL, Ronen Kimchi
Production Company:Zoa Production

Post pobrano z: Fleury: Pink Bra

Integrated
Fleury

Agency and Client launch innovative social project for breast cancer and women health prevention with earnings benefiting social organizations from 2017 on. 

After gaining Group Fleury’s account at the beginning of the year and repositioning the brand with a great institutional campaign for it’s 90 years of history, the agency We has just launched an educational campaign for Fleury Medicine and Health, named „Pink Bra”, an initiative of assistance for breast cancer prevention, which is part of the project Women’s Season, expressed by the hashtag #saudeepoder /#healthispower. 

The action that has the tagline „Breast cancer awareness is preventing all generations”, has as an icon a bra which print was created from the ribbon that symbolizes the worldwide breast cancer fighting and shows the areas where women should have the self-exam. „For us it’s a great pleasure to be involved in something like this and build up an action like Pink Bra for Fleury. 

It exceeds forms and formats; it’s not only a campaign, an event or a product. It’s all together and it has a very special cause as its main goal. In the year that Fleury turns 90 years of history it’s really important to help them build their next 90 years and the Pink Bra is aligned with all the wishes they have” – says José Borall, partner and customer service and business VP. 

It aims primarily, motivating healthcare, promoting body self-awareness still in early life, as well as encouraging mothers, aunts and grandmothers on the importance of breast cancer prevention at any age. Three hundred bras have been developed to be distributed and tested by doctors, patients and opinion makers, such as journalists and influencers. 

In spite of only being available in 2017, after the testing stage that starts now, the Pink Bra intends to become a healthcare icon for youngsters aged between 16-25 years old right now. The campaign has a national reach and counts with an exclusive hotsite (www.sutiarosa.com.br) about the project and a direct line to solve doubts. It also has the support of UN Women – the United Nations Entity for Gender Equality and the Empowerment of Women – for the choice of organizations that will be benefited from the project, which will donate part of the achieved resources for NGOs.

Advertising Agency:WE, São Paulo, Brazil
Creative Vp:Guy Costa
creative direction:Guy Costa, João Paulo Magalhaes, Ricardo Sarno
Art Directors:Cristiano Rodrigues, Ricardo Sarno
Copywriters:Fernando Silva, Vitor Medrado
Designer:Luciana Varella
Planning:Daniel Rios and Lorena Tomassini
Media:Fabio Rosinholi, Daniel Spinelli, Almir Pereira, Carlos Chagas
Print Producer:Alexandre Borges
Digital:Guilherme Pettine and Luis Constantino
Client Approval:Mariana Tolovi, William Malfatti, Thais Arruda
Production Company:Corazón
Direction:Raphael Gasparini
Sound and Music Production:Lucha Libre
Studio 3D:Paulo Dias

Post pobrano z: SEAC: Shoal
Print
SEAC

Be bigger, feel stronger.

Advertising Agency:Meloria, Milan, Italy
Creative Director:Livio Gerosa, Andrea Rosagni
Art Director:Monica Pallanca, Stefania Gessi, Simone Caltabiano
Copywriter:Ivano Masnata
Illustrator:Lucy CGI
Post Production:Lucy CGI