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United for Healthier Kids: Tummyfish

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Integrated
United for Healthier Kids

Download the free Tummyfish app: https://goo.gl/mJFkbt

Kids love sugary drinks, but think water is boring.
As a result, 1 in 4 kids suffer from health issues as they’re often dehydrated. So in order to help kids live happier and healthier lives we created Tummyfish, a cute little friend that lives in children’s tummies, which they need to care for by drinking plenty of water every day.
We produced a colourful storybook telling the tale of the first Tummyfish and how she fled scary seas, seeking refuge in a little boy’s tummy after being accidentally drunk in a glass of water. The book supported an app which allowed parents to introduce kids to their very own Tummyfish with a simple camera trick.
Kids who improved their drinking habits were rewarded with unlockable toys and mini-games for their Tummyfish, while parents were able to encourage their kids’ progress and monitor positive behaviour change with daily reminders and statistics.

Advertising Agency:Memac Ogilvy & Mather, Dubai, United Arab Emirates
Executive Creative Directors:Ramzi Moutran, Will Rust
Creative Director:Logan Allanson
Associate Creative Director:Dylan Kidson
Creative Group Head:Gary Rolf
Art Directors:Maram Ashour, Naz Yunt
Copywriter:Waleed Bachnak
Regional Director:Nabil Moutran
Account Director:Fadia AlDandachi
Account Executive:Mike Nawfal
App developer:Mediamonks

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Popradský: Fairy tale blanket

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Direct Marketing
Popradský

People in Slovakia love watching fairy tales during Christmas. That’s why Popradský čaj – the local tea producer created a special Christmas gift. Introducing The Fairy Tale Blanket – unique blanket with embroidered holiday TV schedule with the best fairy tales.

Advertising Agency:Zaraguza, Bratislava, Slovakia
Creative Director:Michal Pastier
Art Directors:Andrej Nemček, Milan Malý, Michal Mazan
Copywriter:Jaroslav Vigh
Account Manager:Alexandra Vanenková

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Sea Shepherd Conservation Society: Captivity Kills

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Print
Sea Shepherd

Sea Shepherd’s new campaign expose the truth behind the myth that whales and dolphins thrive in captivity. The visuals highlights the unfortunate reality for captive cetaceans who are forced to perform in marine parks across the world. Each image features the true story of Hugo, Sharky, Nanuq and shows how captivity propelled them towards an untimely and tragic death. Each animal are performing tricks and breaking the water with their backs. Drops splash around them but upon closer look, the viewer will see the drops of water are, in fact, broken glass.

Advertising Agency:Sea Shepherd Media, USA
Client Chief Executive Officer:Paul Watson
Client Director of Media & Creative:Zorianna kit
Art Director & Production Designer:Nicolas Dumenil