Post pobrano z: Chicken Origami / J’en connais qui ne se sont pas pliés en quatre

THE ORIGINAL? Whiskas Chicken – 2007 Source : Cannes Archive Online Agency : TBWA London (UK)	LESS ORIGINAL Mc Donald’s Chicken Burger – 12/2012 Source : Adsoftheworld Agency : DDB Helsinki (Finland)

Post pobrano z: Dacia Dokker Van: Building, Port, Market

Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Creative Directors: Olivier Desmettre, Fabrice Delacourt
Art Director: Yves‐Eric Deboey
Assisting Art Director: Fanny Chevalier
Copywriter: Mathieu Degryse
Account managers: Patrick Lara, Jean‐Jacques Hubert, Grégoire Verdet, Sylvie Tavares
Art buyer: Flore Silberfeld
Photographer: Jason Hindley

Post pobrano z: 3M Earplugs: Volume Pack

Brief:
The task was to develop an original promotional packaging solution that immediately conveyed the product value of 3M’s Solar Earplugs – a product targeted at end users frequently requiring effective noise protection (such as musicians and festival-goers).

Solution:
3M turned the purpose of the earplugs – to reduce noise – into an original package design. The container’s cap looks like the volume knob of a hi-fi system; when opening it to reach the earplugs, one seems to be turning down the volume.

Advertising Agency: Scholz & Friends, Germany
Chief Creative Officer: Martin Pross
Executive Creative Director: Matthias Spaetgens
Creative Direction: Robert Krause, Wolf Schneider
Copy: Nils Tscharnke
Art Direction: Sebastian Frese, Ralf Schroeder
Agency Producer: Benito Schumacher
Account Manager: Josef Hoehnow

Post pobrano z: The Getz: Pope

In Brazil, when a soccer player retires, or renounces playing professionally, people say he “pendurou as chuteiras”- something like “hung up the cleats” or “hung up the boots”.

“A homage to the man who became pope. And survived.”

Advertising Agency: The Getz, Curitiba, Brazil
Creative Director: Ricardo Mercer
Art Director: Felipe Précoma
Copywriter: Ricardo Carvalho, Ricardo Mercer

Post pobrano z: Volkswagen: Love stories without a car

Advertising Agency: DDB, Buenos Aires, Argentina
Creative Director: Pablo Batlle, Hernán Jáuregui, Lisandro Grandal, Fernando Tchechenistky
Copywriter: Damian isaak
Art Director: Fernando Errecaborde
Producer: Agustin Miranda
Executive Producer: Jorge Larrain
Agency Producer: Claudio Migliardo
Production Company: Ringo
Director: Atahualpa