Post pobrano z: Quebec Automobile Insurance Society: Seatbelts

“Buckle up. Stay alive.”

Advertising Agency: Lg2, Quebec, Canada
Creative Direction: Luc Du Sault
Art Direction: Jean Lafrenière
Copywriting: Luc Du Sault
Account Planners: Mireille Côté, Alexandra Laverdière
Account Managers: Alexandra Laverdière
Photographer: Maude DeVarennes
Production: Julie Pichette
Digital Artist: Marc Rivest, David Boivin

Post pobrano z: Red Lion Publicis: The Doodle Book

Brief: Create a piece of self-promotion that captures what Red Lion stands for, which is simplicity, creativity and innovation.

Objectives: A doodle pad that takes the identity forward and invites everyone to think and innovate using specially created pencil shavings. People were then asked to send us their doodles which were put up on a special wall of doodle honour. This pad also acts as a reminder medium as most individuals would use it for writing or making notes.

Advertising Agency: Red Lion Publicis, Mumbai, India
Managing Partner: Elsie Nanji
Partner: Punit Jagasia
Creative Director: Rajesh Kulkarni

Post pobrano z: BC Hydro Power Smart: Motion Sensor

Insights, Strategy & the Idea: Power conservation is considered by many to be a bother and something that isn’t worth doing. In order to encourage British Columbians to adopt power saving behaviour, BC Hydro showed that they practice what they preach by creating an out of home campaign that actually conserved electricity.
This unusual strategy grabbed people’s attentions while at the same time showcasing how easy it can be to save power.

Creative Execution: BC Hydro reminded people how they could reduce their power consumption by doing it themselves. In this case they installed a motion sensor to a backlit transit shelter. The shelter only lit up when someone was present to view it. Their energy efficient out of home campaign saved over 100 Kwh of electricity.

Results: This execution was part of a multi-media campaign that is attributed with convincing 84,000 additional households across the province to do more to conserve electricity. Recent research has found that a record breaking 91% of British Columbians are now practicing energy conscious behaviour in their homes.

Advertising Agency: DDB, Vancouver, Canada
Creative Director: Dean Lee, Cosmo Campbell
Copywriter: Neil Shapiro
Art Director: Chris Moore
Producer: Courtney Smith
Account Manager: Terra Cochrane
Production Artist: Studio 17

Post pobrano z: Diesel: Dogs In Sunglasses

Advertising Agency: Poke, London, United Kingdom
Creative Director: Gavin Fox
Agency Producer: Kate Duckham
Exec Producer: Stephen Whelan
Producer: Serena Noorani
Director of Photography: David Procter
Phantom Flex: Green Door Films
Edit: Sam Jones – Cut + Run
Post: Ally Burnet – Studio 66
Grade: Luke Morrison – The Mill
Production Company: White Lodge