THE ORIGINAL?
Saridon anti headache – 2005
“For that annoying headache that comes and goes”
Source : Cannes Lions archive
Agency : JWT Sao Paulo (Brazil)
LESS ORIGINAL
Aspirin anti headache – 2011
Headline : “Extra strength for headaches”
Source : Adsoftheworld
Agency : BBDO Toronto (Canada)
THE ORIGINAL?
Iams dog food – 2007
Headline : “Good for life”
Source : Cannes Archive Online
Agency : Saatchi & Saatchi (France)
LESS ORIGINAL
Mobility Dogs – 2011
Headline : “Honk if you like Mobility Dogs”
Source : Adsoftheworld
Agency : Whybin TBWA Tequila, Auckland (New Zealand)
Post pobrano z: serum vs venom Hyperreality is used in semiotics and postmodern philosophy to describe a hypothetical inability of consciousness to distinguish reality from fantasy, especially in technologically advanced postmodern societies.