Post pobrano z: Gillette: The first ad written on a hair

No one gets closer to men than Gillette. And to prove this Gillette used nanotechnology to write their ad campaign on a man’s shaven beard.The ads were created using an electron microscope at The University of Nottingham. The smallest ad is written on the tip of a man’s hair and under 100 microns in size, it is currently being verified by the Guinness World Records as the world’s smallest ad. Blown up versions of these ads formed a print and poster campaign. The actual hairs were then placed in men’s bathrooms at airports where they would typically freshen up. With the hairs was a QR code through which people could access extra content showing what was on the hair.

Advertising Agency: CLM BBDO, Boulogne Billancourt, France
Creative Director: Rohan Young
Art Director: Fiona Parkin
Copywriter: Veronica Copestake
Creative Group Head: Toygar Bazarkaya
Account Director: Valerie Van Den Bossche
Planner: Chris McCarthy
Account manager: Danielle Marino
Other credits: Dr Christopher Parmenter – The University of Nottingham, Research officer in Cryogenic Electron Microscopy

Post pobrano z: Al-Anon Family Groups: Trapped

Advertising Agency:Y&R, Cape Town, South Africa
Chief Creative Officer: Graham Lang
Deputy Creative Director: Deanne Longmore
Photographer: Guy Neveling
Retoucher: Still Image
Published: June 2011

Post pobrano z: Microsoft IE9: Battle For Beauty

URL: http://www.battleforbeauty.ca/

TAXI has created a unique game for Internet Explorer 9. Called The Battle for Beauty, it is the first HTML5 multiplayer game to be played simultaneously online and in the real world. This game demonstrates that by supporting HTML5, Internet Explorer 9 provides a radically faster and richer browsing experience. Advertising Agency: Taxi, Montreal, Canada
Creative Directors: Jean-François Houle, Dominique Trudeau
Art Director: Nicolas Thiboutot
Copywriters: Martin Charron, Jean-François DaSylva-Larue
Producers: Maxime Boivin, Jacques Latreille
Strategic Planner : Valery Loranger
Account management team: Marie-Ève Verreault, Jessica Wong, Julie Simon
Offsite experience: Moment Factory
Interactive programming: QuatreCentQuatre
Event staffing: NewAd
Social media seeding: Hypractif
Published: June 2011

Post pobrano z: TEDx Vienna: Warhol, Zuckerberg, Gagarin

“Hey me. 15 minutes?! Why the hell did you say 15 minutes? That’s way too long. Ideas worth spreading.”

Advertising Agency: Agency 4e7, Vienna, Austria
Creative Director: Alexander Schönburg
Art Director / Copywriter: André Huber
Account Service: Christoph Jeschke
Published: June 2011

Post pobrano z: Kiss my copycat / Kiss… pas cool!

THE ORIGINAL? City FM 87.6 “classic Rock” – 2005 Source : ScaryIdeas Agency : Leo Burnett Amsterdam (The Netherlands)	LESS ORIGINAL Kiss FM “Ten years honouring the rock classics” – 2011 Source : Adsoftheworld Agency : Lua Branca Sao Paulo (Brazil)