Post pobrano z: FP7: The evolution will not be televised

Advertising Agency: FP7/BAH, Manama, Bahrain
Creative Director: Fadi Yaish
Graphic Designer: Ryan Atkinson
Copywriter: Steve De Lange
Typographer: Ryan Atkinson

Brief Explanation:
The challenge was to create a piece of communication that really spoke to creative people in a meaningful and interesting way. We wanted people to not just look at our communication, but make them think.

Describe the brief from the client:
After implementing several highly successful digital media campaigns, the Fortune Promoseven Network wanted to come up with a campaign establishing itself as an expert on digital media, and the leader of the field in the Middle East.

Description of how you arrived at the final design:
We created a series of posters under the heading of “The Evolution will not be Televised”. These copy/design driven posters – which were aimed at advertising professionals – imparted various truths and words of wisdom relating to digital media in particular and advertising in general in an engaging, sometimes humorous way. These posters were handed out to all attendees of the Mena Cristal Awards 2011, where FP7/Bahrain won multiple awards for their digital media entries, as well as the Cyber Grand Cristal for Mena/Europa.

Indication of how successful the outcome was in the market:
Hundreds of people experienced ‘The Evolution will not be Televised’ posters at the Mena Cristal awards. In addition, the posters featured on the frontpage of the Behance.net page, Designyoutrust.com as well as hundreds of other design sites and blogs, allowing them to be exposed to an even wider audience.

Post pobrano z: Apple iPad: We believe

Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Duncan Milner
Executive Creative Directors: Eric Grunbaum, Scott Trattner
Group Creative Directors: Chuck Monn, Steve Turner
Creative Director: Demian Oliveira
Associate Creative Director: Simon Cassels
Art Directors: Melinda Keough, Mark Sloan
Copywriters: Ted Kapusta, Jamie Reilly
Agency Producers: Anne Oburgh, R.J. Pomeroy, Chelsea Larner
Production Co: Green Dot Films
Director: Mark Coppos
DP: Rebecca Baehler, Fernando Cardenas
Editorial Co: Nomad Editing Company, Inc.
Editor: Jared Coller
Post Co: d train
Artists: Ben Gibbs

Post pobrano z: AVIA Motor Oil: Horses

“Makes you horses purr. Advanced full synthetic motor oil by AVIA.”

Advertising Agency: Serviceplan, Munich, Germany
Creative Directors: Matthias Harbeck, Oliver Palmer
Art Directors: Robert Luciani, Michel-Maurice Lück
Copywriter: Vera Karpova
Photographer: Alex Howe
Published: January 2011

Post pobrano z: Strauss Food Group: ‏All Names in the Country Share the Logo

Advertising ‏Agency: Shalmor Avnon Amichay/Y&R Interactive, Tel Aviv, Israel
‏Chief Creative Director: Gideon Amichay


Executive Creative Director: Tzur Golan


Creative Directors: Yaneev Avital, Sagi Blumberg, Roy Cohen


Art Director: Dan Shany, Adva Alon
‏Copywriter: Michal Perry, Nadav Raviv, Oz Frenkel
‏Executive Client Director: Adam Polachek
‏Account Supervisor: Hagit Erez, Amichay Kattan
‏Account Manager: Sivan Talmor, Lia Gat, Michal Kalish
‏Head of Strategic Planning: Yoni Lahav
‏Head of Planning Group: Vered Golan
‏Planner: Inbal Leitner
‏Executive Branding Director: Zeev Ravid
‏Branding: Ayelet Gerzon, Liraz Levi
‏Published: March 2011