Post pobrano z: Canon: #FirstHugs
Print
Canon

Hugging. It’s an act we always considered normal. Until it wasn’t anymore. For weeks, we couldn’t hug some of our loved ones. Until now. With life in Belgium slowly opening up, the Belgian government announced we can allow up to 10 people in our bubble. And… it’s ok to hug them.

An emotional moment for a lot of people that inspired Happiness to capture these moments in photographic series. The images were made by Belgian photographer and Canon ambassador Lieve Blancquaert. She captured – in a safe environment – the first hugs between loved ones of all kind. Lovers. Friends. Grandmothers and grandchildren. Brothers and sisters. 


Advertising Agency:Happiness, Brussels, Belgium
Executive Creative Management:Karen Corrigan
Creative Director:Geoffrey Hantson, Katrien Bottez
Creatives:Roxane Schneider, Pieter Claeys
Account:Mattias Vermeire
Photographer:Lieve Blancquaert
Production:Dominique Turnbull, Arthur De Wachter

Post pobrano z: Diesel: Francesca

Media
Diesel

DIESEL and Publicis Italy are proud to announce the launch of its new film, titled “Francesca.” Born as male, we follow her transitioning through life, in feats both big and small, as she achieves her dreams. This new campaign realized with the advice of Diversity, an Italian association committed to promoting social inclusion, shows the brand fully supports the freedom to do what makes one happy, and the freedom to 100% live one’s individuality.

The work tackles a real-life tension between identity of gender and identity of faith and an increasingly inclusive (and at times, controversial) approach from Pope Francis. The Christian church still grapples with transgender issues; a research study published by WSJ last year revealed that ‘Catholics remain divided. Progressives say the church has to do more to welcome transgender Catholics, while conservatives stress traditional teaching on sexuality and bioethics’ with the Pope ‘encouraging both goals’. Just last month, the Pope donated money to a transgender parish who were financially struggling due to Coronavirus.

Advertising Agency:Publicis, Milan, Italy
Global CCO Publicis WW:Bruno Bertelli
CCO Publicis Italy:Cristiana Boccassini
Global Creative Director:Mihnea Gheorghiu, Thiago Cruz
Art Director:Mattia Mingardo
Copywriter:Silvia Serreli
Strategic Planner:Monica Radulescu
Account Director:Filippo D’Andrea
Group Account Director:Ilaria Castiglioni
Account Manager:Mirko De Martini
Head Of Tv Production:Francesca Zazzera
Tv Producer:Anna Sica
Social Media Manager:Saraluna Micciche
MSL Group Director:Kim Piquet
Directed By:François Rousselet
Produced by:Division
Producer:Jules De Chateleux
DoP:Matias Boucard
Steadycam:Aymeric Colas
Editor:Nicolas Larrouquere
Line Producer:Alexis Fonvieille
Art Department:Olga Zlobina
Postproduction:mikrosimage
Vfx Producer:Sébastien Noyon
Supervisor and flame Artist:Franck Lambertz
Flame Artist:Flore Mounier
Grader:Arthur Paux
Grader Assistant:Loic lavaux
Music:Sizzer

Music Supervision:Michael Bertoldini
Music Producer:Seppl Kretz

Post pobrano z: Canon: #FirstHugs
Print
Canon

Hugging. It’s an act we always considered normal. Until it wasn’t anymore. For weeks, we couldn’t hug some of our loved ones. Until now. With life in Belgium slowly opening up, the Belgian government announced we can allow up to 10 people in our bubble. And… it’s ok to hug them.

An emotional moment for a lot of people that inspired Happiness to capture these moments in photographic series. The images were made by Belgian photographer and Canon ambassador Lieve Blancquaert. She captured – in a safe environment – the first hugs between loved ones of all kind. Lovers. Friends. Grandmothers and grandchildren. Brothers and sisters. 


Advertising Agency:Happiness, Brussels, Belgium
Executive Creative Management:Karen Corrigan
Creative Director:Geoffrey Hantson, Katrien Bottez
Creatives:Roxane Schneider, Pieter Claeys
Account:Mattias Vermeire
Photographer:Lieve Blancquaert
Production:Dominique Turnbull, Arthur De Wachter

Post pobrano z: Canon: #FirstHugs
Print
Canon

Hugging. It’s an act we always considered normal. Until it wasn’t anymore. For weeks, we couldn’t hug some of our loved ones. Until now. With life in Belgium slowly opening up, the Belgian government announced we can allow up to 10 people in our bubble. And… it’s ok to hug them.

An emotional moment for a lot of people that inspired Happiness to capture these moments in photographic series. The images were made by Belgian photographer and Canon ambassador Lieve Blancquaert. She captured – in a safe environment – the first hugs between loved ones of all kind. Lovers. Friends. Grandmothers and grandchildren. Brothers and sisters. 


Advertising Agency:Happiness, Brussels, Belgium
Executive Creative Management:Karen Corrigan
Creative Director:Geoffrey Hantson, Katrien Bottez
Creatives:Roxane Schneider, Pieter Claeys
Account:Mattias Vermeire
Photographer:Lieve Blancquaert
Production:Dominique Turnbull, Arthur De Wachter

Post pobrano z: Canon: #FirstHugs
Print
Canon

Hugging. It’s an act we always considered normal. Until it wasn’t anymore. For weeks, we couldn’t hug some of our loved ones. Until now. With life in Belgium slowly opening up, the Belgian government announced we can allow up to 10 people in our bubble. And… it’s ok to hug them.

An emotional moment for a lot of people that inspired Happiness to capture these moments in photographic series. The images were made by Belgian photographer and Canon ambassador Lieve Blancquaert. She captured – in a safe environment – the first hugs between loved ones of all kind. Lovers. Friends. Grandmothers and grandchildren. Brothers and sisters. 


Advertising Agency:Happiness, Brussels, Belgium
Executive Creative Management:Karen Corrigan
Creative Director:Geoffrey Hantson, Katrien Bottez
Creatives:Roxane Schneider, Pieter Claeys
Account:Mattias Vermeire
Photographer:Lieve Blancquaert
Production:Dominique Turnbull, Arthur De Wachter

Post pobrano z: Diesel: Francesca

Media
Diesel

DIESEL and Publicis Italy are proud to announce the launch of its new film, titled “Francesca.” Born as male, we follow her transitioning through life, in feats both big and small, as she achieves her dreams. This new campaign realized with the advice of Diversity, an Italian association committed to promoting social inclusion, shows the brand fully supports the freedom to do what makes one happy, and the freedom to 100% live one’s individuality.

The work tackles a real-life tension between identity of gender and identity of faith and an increasingly inclusive (and at times, controversial) approach from Pope Francis. The Christian church still grapples with transgender issues; a research study published by WSJ last year revealed that ‘Catholics remain divided. Progressives say the church has to do more to welcome transgender Catholics, while conservatives stress traditional teaching on sexuality and bioethics’ with the Pope ‘encouraging both goals’. Just last month, the Pope donated money to a transgender parish who were financially struggling due to Coronavirus.

Advertising Agency:Publicis, Milan, Italy
Global CCO Publicis WW:Bruno Bertelli
CCO Publicis Italy:Cristiana Boccassini
Global Creative Director:Mihnea Gheorghiu, Thiago Cruz
Art Director:Mattia Mingardo
Copywriter:Silvia Serreli
Strategic Planner:Monica Radulescu
Account Director:Filippo D’Andrea
Group Account Director:Ilaria Castiglioni
Account Manager:Mirko De Martini
Head Of Tv Production:Francesca Zazzera
Tv Producer:Anna Sica
Social Media Manager:Saraluna Micciche
MSL Group Director:Kim Piquet
Directed By:François Rousselet
Produced by:Division
Producer:Jules De Chateleux
DoP:Matias Boucard
Steadycam:Aymeric Colas
Editor:Nicolas Larrouquere
Line Producer:Alexis Fonvieille
Art Department:Olga Zlobina
Postproduction:mikrosimage
Vfx Producer:Sébastien Noyon
Supervisor and flame Artist:Franck Lambertz
Flame Artist:Flore Mounier
Grader:Arthur Paux
Grader Assistant:Loic lavaux
Music:Sizzer

Music Supervision:Michael Bertoldini
Music Producer:Seppl Kretz

Post pobrano z: Diesel: Francesca

Media
Diesel

DIESEL and Publicis Italy are proud to announce the launch of its new film, titled “Francesca.” Born as male, we follow her transitioning through life, in feats both big and small, as she achieves her dreams. This new campaign realized with the advice of Diversity, an Italian association committed to promoting social inclusion, shows the brand fully supports the freedom to do what makes one happy, and the freedom to 100% live one’s individuality.

The work tackles a real-life tension between identity of gender and identity of faith and an increasingly inclusive (and at times, controversial) approach from Pope Francis. The Christian church still grapples with transgender issues; a research study published by WSJ last year revealed that ‘Catholics remain divided. Progressives say the church has to do more to welcome transgender Catholics, while conservatives stress traditional teaching on sexuality and bioethics’ with the Pope ‘encouraging both goals’. Just last month, the Pope donated money to a transgender parish who were financially struggling due to Coronavirus.

Advertising Agency:Publicis, Milan, Italy
Global CCO Publicis WW:Bruno Bertelli
CCO Publicis Italy:Cristiana Boccassini
Global Creative Director:Mihnea Gheorghiu, Thiago Cruz
Art Director:Mattia Mingardo
Copywriter:Silvia Serreli
Strategic Planner:Monica Radulescu
Account Director:Filippo D’Andrea
Group Account Director:Ilaria Castiglioni
Account Manager:Mirko De Martini
Head Of Tv Production:Francesca Zazzera
Tv Producer:Anna Sica
Social Media Manager:Saraluna Micciche
MSL Group Director:Kim Piquet
Directed By:François Rousselet
Produced by:Division
Producer:Jules De Chateleux
DoP:Matias Boucard
Steadycam:Aymeric Colas
Editor:Nicolas Larrouquere
Line Producer:Alexis Fonvieille
Art Department:Olga Zlobina
Postproduction:mikrosimage
Vfx Producer:Sébastien Noyon
Supervisor and flame Artist:Franck Lambertz
Flame Artist:Flore Mounier
Grader:Arthur Paux
Grader Assistant:Loic lavaux
Music:Sizzer

Music Supervision:Michael Bertoldini
Music Producer:Seppl Kretz

Post pobrano z: Diesel: Francesca

Media
Diesel

DIESEL and Publicis Italy are proud to announce the launch of its new film, titled “Francesca.” Born as male, we follow her transitioning through life, in feats both big and small, as she achieves her dreams. This new campaign realized with the advice of Diversity, an Italian association committed to promoting social inclusion, shows the brand fully supports the freedom to do what makes one happy, and the freedom to 100% live one’s individuality.

The work tackles a real-life tension between identity of gender and identity of faith and an increasingly inclusive (and at times, controversial) approach from Pope Francis. The Christian church still grapples with transgender issues; a research study published by WSJ last year revealed that ‘Catholics remain divided. Progressives say the church has to do more to welcome transgender Catholics, while conservatives stress traditional teaching on sexuality and bioethics’ with the Pope ‘encouraging both goals’. Just last month, the Pope donated money to a transgender parish who were financially struggling due to Coronavirus.

Advertising Agency:Publicis, Milan, Italy
Global CCO Publicis WW:Bruno Bertelli
CCO Publicis Italy:Cristiana Boccassini
Global Creative Director:Mihnea Gheorghiu, Thiago Cruz
Art Director:Mattia Mingardo
Copywriter:Silvia Serreli
Strategic Planner:Monica Radulescu
Account Director:Filippo D’Andrea
Group Account Director:Ilaria Castiglioni
Account Manager:Mirko De Martini
Head Of Tv Production:Francesca Zazzera
Tv Producer:Anna Sica
Social Media Manager:Saraluna Micciche
MSL Group Director:Kim Piquet
Directed By:François Rousselet
Produced by:Division
Producer:Jules De Chateleux
DoP:Matias Boucard
Steadycam:Aymeric Colas
Editor:Nicolas Larrouquere
Line Producer:Alexis Fonvieille
Art Department:Olga Zlobina
Postproduction:mikrosimage
Vfx Producer:Sébastien Noyon
Supervisor and flame Artist:Franck Lambertz
Flame Artist:Flore Mounier
Grader:Arthur Paux
Grader Assistant:Loic lavaux
Music:Sizzer

Music Supervision:Michael Bertoldini
Music Producer:Seppl Kretz

Post pobrano z: Diesel: Francesca

Media
Diesel

DIESEL and Publicis Italy are proud to announce the launch of its new film, titled “Francesca.” Born as male, we follow her transitioning through life, in feats both big and small, as she achieves her dreams. This new campaign realized with the advice of Diversity, an Italian association committed to promoting social inclusion, shows the brand fully supports the freedom to do what makes one happy, and the freedom to 100% live one’s individuality.

The work tackles a real-life tension between identity of gender and identity of faith and an increasingly inclusive (and at times, controversial) approach from Pope Francis. The Christian church still grapples with transgender issues; a research study published by WSJ last year revealed that ‘Catholics remain divided. Progressives say the church has to do more to welcome transgender Catholics, while conservatives stress traditional teaching on sexuality and bioethics’ with the Pope ‘encouraging both goals’. Just last month, the Pope donated money to a transgender parish who were financially struggling due to Coronavirus.

Advertising Agency:Publicis, Milan, Italy
Global CCO Publicis WW:Bruno Bertelli
CCO Publicis Italy:Cristiana Boccassini
Global Creative Director:Mihnea Gheorghiu, Thiago Cruz
Art Director:Mattia Mingardo
Copywriter:Silvia Serreli
Strategic Planner:Monica Radulescu
Account Director:Filippo D’Andrea
Group Account Director:Ilaria Castiglioni
Account Manager:Mirko De Martini
Head Of Tv Production:Francesca Zazzera
Tv Producer:Anna Sica
Social Media Manager:Saraluna Micciche
MSL Group Director:Kim Piquet
Directed By:François Rousselet
Produced by:Division
Producer:Jules De Chateleux
DoP:Matias Boucard
Steadycam:Aymeric Colas
Editor:Nicolas Larrouquere
Line Producer:Alexis Fonvieille
Art Department:Olga Zlobina
Postproduction:mikrosimage
Vfx Producer:Sébastien Noyon
Supervisor and flame Artist:Franck Lambertz
Flame Artist:Flore Mounier
Grader:Arthur Paux
Grader Assistant:Loic lavaux
Music:Sizzer

Music Supervision:Michael Bertoldini
Music Producer:Seppl Kretz

Post pobrano z: Burger King: Lockdown Whopper

Integrated
Burger King

Advertising Agency:DAVID, São Paulo, Brazil
Global CCO & Partner:Pancho Cassis
Md:Sylvia Panico
Global COO:Sylvia Panico
Creative Vp:Rafael Donato
Head of Innovation & Technology:Toni Ferreira
Group Creative Director:Edgard Gianesi, Fernando Pellizzaro, Jean Zamprogno, Fred Bosch, Álvaro Palma
Acd:Rogério Chaves, Fabrício Pretto
Creatives:Toni Ferreira, Miguel Gómez, Fabio Natan, Bernardo Tavares, Mariana Valderrama
Assistant Art Director:Leonardo Fernandez
Head Of Account:Carolina Vieira
Group Account Director:Rafael Giorgino, Stefane Rosa
Account:Juliana Chediac
Production:Fabiano Beraldo, Fernanda Peixoto
Motion:Leonardo Nichida
Innovation Technology:Gustavo Nanes
Social Media:Lucas Patrício
Planning:Daniela Bombonato, Carolina Silva, Tábata Pimentel
Media:Marcia Mendonça, Mateus Madureira, Felipe Braga, Letícia Fina, Renata Oliveira
Production Company:Great Studio, e-Deploy
Director:Mauricio Castro
Team Great Studio:Mauricio Castro, Tiago Aramayo, Felipe Euller, Lara Assumpção
Sound Production:Mugshot
Team Mugshot:Gilvana Viana, Guto Figueiredo, Arthur Abrami, Bruno Zibordi, Chico Reginato, Mauricio Herszkowicz, Henrique Oliveira e Leandro Rodrigo
Locutor:Zema
Illustration:Estúdio Le Monster
Team eDeploy:Osmar Balthazar Gomes, Daniel Nagaishi Rodrigues, Eduardo Silva, Kendy Nagao, Aldemir Sales, Helder Fernandes, Danilo Panta, Lucas Selani, Marcos Santos