Archiwum kategorii: Adv

WWF: Burning Tiger, Burning Elephant

Post pobrano z: WWF: Burning Tiger, Burning Elephant
Print
WWF

Forest fires occur regularly in Indonesia without much regard. As of August 2017, 170 active hot spots are burning across the country. In this campaign, we try to increase the concern by refocusing on irreplaceable wildlife lost instead of just plant life.

Advertising Agency:LOTUS:H, Jakarta, Indonesia
Chief Creative Officer:Hoh Woon Siew
Executive Creative Director:Dino Mojica
Creative Director:Ramdhan Hidayat, Nicholas Kosasih
Copywriter:Shinta Afiati, Dino Mojica
Senior Graphic Designer:Agung Suksma
Account Director:Ebie Prasetio
Account Executive:Juliantra Rianda
Strategic Planning Manager:Wimala Djafar
Creative Support:Suryo Guritno, Rini Susanti, Iman Budiman
Print Production Company:Illusion, Bangkok)
Illustrator:Illusion, Bangkok)
Photographer:Illusion, Bangkok)
Retouch:Illusion, Bangkok)

Banglalink: Banglalink 4G #FeelsLikeNew

Post pobrano z: Banglalink: Banglalink 4G #FeelsLikeNew

Film
Banglalink

After promoting a quantum leap in speed with 3G, promoting 4G was not an easy challenge. We needed to add value to the generic proposition of speed. We found that proposition in content viewing – better video quality, smoother video calls, better game graphics and so on. The same movie that you were watching on 3G would become a much better experience on 4G. While our competition built on the speed proposition and the generic internet benefits like play a game, upload to Facebook kind of things, stuff that were already proposed with 3G, we decided to propose a world where every view is fresh view. The strapline – “Everything I see feels new” – along with stunning visuals and never-seen-before scenes carried the campaign. You may be watching the same thing as before, but with speed and robust connections, it will feel like a completely new experience. It was unexpected, clutter breaking, more relevant than the competition.

Advertising Agency:Asiatic JWT, Dhaka, Bangladesh
Managing Director:Neville Ferdous Hasan
Client Services Director:Abhishek Rahman
Account Director:S.Ehsanul Khaleque Bappee
Group Account Manager:Pavel Rahman
Campaign Supervisor:Zannat Bushra Antora
Account Supervisor:Lamia Alamgir
Account Senior Executive:Saurov Adhiraz
Vice President:Aditya Kabir
Strategic Planning:Aditya Kabir, Naimul Hoque
Supervisor:Naimul Hoque
Group Creative Director:Anam Biswas
Creative Directors:Quratul Ayin Shohel, Fahim Reza Pial
Creative Manager:Zubair Hossain Oni
Creative Art Team:Biplob Kor Birat, Azizul Haque Biplob, Humyun Kabir, Dipok Das, Zonayed Azim Chowdhury, Minhaz Chowdhury
Copywriters:Rahul Rahman, Anup Aich
Director:Adnan Al Rajeev
Photographer:Riyad Ashraf

Miyabi: The Beauty Of Sharpness 2018

Post pobrano z: Miyabi: The Beauty Of Sharpness 2018
Print
Miyabi

The „Beauty of Sharpness” saga of the Miyabi knives is back with a new campaign signed Herezie Group.

SUJIHIKI, SANTOKU and SHOTOH are the names of the 3 high performance knives that Miyabi has chosen for its new campaign „Jewels”.

This time, to celebrate „the beauty of sharpness”, the legendary precision of the Miyabi blades has been applied on salmon, cheese and cucumber to create unique and incredible shapes of real jewels of food.

The Beauty Of Sharpness

Advertising Agency:Herezie Group, Paris, France
Creative Director:Baptiste Clinet
Art Directors:Sonia Presne, Thomas Vogt
Photographer:Antoine Magnien
Art Buyer:Johanna Warlus
Print Producer:Emmanuelle Sannier
Agent:Anne Lecerf
Marketing Director:Nathalie Chanbert
PDG:Andrea Stillacci

Working At Home: Keys To Success For a Designer

Post pobrano z: Working At Home: Keys To Success For a Designer

The trend of allowing designers to work at home does not look like it is close to stopping. This added freedom can be an incredibly attractive option and is the ultimate perk. Whether you run your own business or work for a company production is of utmost importance. Failing to produce in the case of working for a company will lead to you losing your job or the opportunity to work from home. In the case of a freelancer not producing can lead to clients dropping you and even blacklisting you. The following are tips to success when a designer is working from home.

Don’t Skimp On Equipment

Designers need high-resolution everything especially if they are designing something that will be in print. The costs of necessary software can be written off on taxes and most companies will provide software for their designers. All designers know what they will need to work to the best of their abilities. Skimping on things like advertising budget can lead to a designer not being able to find enough work. Invest in your home-based business as it offers you a freedom that many people only dream about. Whether you are investing in cloud server hosting for your freelance business or a new piece of the latest software, these are not places to cut corners.

Be Clear With Managers and Clients Via Email

Communication is important for designers for various reasons. A designer not communicating difficulties to a client might produce something the client is not happy with. With all of the screen sharing programs and video calls, there should be no lag between what you produce and what the client desires. If you are managing other designers you need to be as clear as possible in emails. You might be working with some designers that do not speak the best English. A translation program can help a manager give as clear of instructions as possible. Recap emails after having a call are important as clients can refer to it if they have forgotten a specific detail of the call.

Take a Few Breaks

Taking breaks throughout the day even if it is just to take a 10-minute walk around the neighborhood. This helps improve your circulation and has been shown to improve production. Those that live in a city can even take a break to do some good old-fashioned people watching. Pets can be the perfect distraction while you are taking your break. Use these breaks to revitalize yourself and get some caffeine in your system. There is some work from home professionals that also exercise while they are completing work. This could be a stationary bike with a desk attachment or a treadmill desk which can be a bit more tricky to master. Sedentary jobs are not good for your health so mitigating this can also improve productivity as well as mental/physical health.

Work Outside of the Home

There are times where our artistic drive simply is not there. Working outside can give you inspiration and a change of scenery once a week is actually good for production. In warmer climates, there are parks that will allow you to connect to the public internet so you can enjoy the nice weather. Even beachfront restaurants have internet so you can work with a beautiful view. Even a coffee shop can help you ward off distractions as you will have nobody there to distract you (hopefully). Even going to another person’s home to work who also works from home can give you an office vibe as you will not want to interrupt each other.

Sound Canceling Headphones Never Hurt

Those designers working at home understand the distraction an overly needy pet or significant other can be. Sound canceling headphones can help you get into the groove with whatever project you are working on. You don’t even need to listen to music as you will be left alone on account of having the headphones on. There are quite a few brands that have tried their hand in the sound canceling headphone niche, Bose and Beats By Dre being the most popular.

Production for a designer can be abundantly profitable but lacking productivity can lead to an unemployed computer geek. Do not lose the opportunity to work from home as it is the best perk of the job! Do not sacrifice your quality of work simply to meet production goals as you would rather complete a project correctly. Designers have a great opportunity to work from anywhere in the world, take advantage.

Featured image by JD Mason

20 Cool Envelope Designs for Direct Mail Inspiration

Post pobrano z: 20 Cool Envelope Designs for Direct Mail Inspiration

Direct mail is still a highly effective form of marketing, but it’s not always as simple as writing a great sales letter and sending it off. The way that marketing collateral is packaged makes a huge difference-and for direct mail, that means creating an engaging envelope design.

Since prospects sometimes receive dozens of pieces of mail in a day, it’s important to use your design to stand out. But there’s a delicate balance between attracting attention and being overly busy in a way that confuses your recipient with too much visual information.
Here are 20 cool envelope designs that you can use to help inspire your next envelope design.



















SOS Children’s Villages Belgium: Really Ugly Sweater

Post pobrano z: SOS Children’s Villages Belgium: Really Ugly Sweater

Media
SOS Children’s Villages Belgium

There are ugly Christmas sweaters. And there’s the #reallyuglysweater. Take a closer look at it and you’ll see: the normally oh-so-peaceful crib is being bombed in the midst of a Syrian refugee camp. An ugly but very real scene for all those struggling in Syria on a daily basis. Gents created the fashion statement of the year to showcase the other side of the holidays and to ensure a truly merry Christmas for all children. One ugly sweater at a time. More than 10.000 eur was raised to support the work of SOS Children’s Villages in Syria.

Advertising Agency:Gents Agency, Gent, Belgium
Chief Executive Officer:Leen Van der Mijnsbrugge
Creative Director:Tim Helsen
Creative Strategy Director:Sander Vanermen
Senior Creative:Vincent Daenen
Creative Strategist:Janne Van Robays
Interactive Design Director:Simon Pertz
Senior Web Architect:Diederik Van Hoorebeke
Senior Interactive Designer:Thomas Heylen
Senior Designer:Martijn Leenaers
Account Director:Julie Bataillie
Account Manager:Albane Paret

Home Office: Ben, Aliya, Sonny

Post pobrano z: Home Office: Ben, Aliya, Sonny

Film
Home Office

Advertising Agency:FCB Inferno, London, United Kingdom
Executive Vice President:Sharon Jiggins
Creative Partner:Al Young
Chief Strategy Officer:Vicki Holgate
Creative Directors:Ben Edwards, Guys Hobbs
Account Director:Emily Whiteaway
Senior Account Manager:Jamie Tomkins
Account Manager:Lara Ashman
Producer:Charlie Coombes
Senior Project Manager:Tom Lawrence
Senior Strategist:Laura Pirkis
Strategist:Lucie Newlan
Lead Designer:Adam Booker
Account Executive:Sian Pearson
Artworkers:Rich Bagley, Steve Clark
Digital Designer:Chris Jordan
Director:James Burns
Production House:Archers Mark