Post pobrano z: A 40 years old visual idea / Encore un créatif qui se sert de Serre
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| THE ORIGINAL? Book “Le Sport” by Claude Serre – 1977 Source : Glénat Editions, Serre Official Artist : Claude Serre (France) |
LESS ORIGINAL The Spectator Australia (Magazine)– 2017 Source : Coloribus Agency : Matterhorn Communications (Australia) |
Post pobrano z: Renault KWID: Heroes
Film
Renault
Renault KWID. The SUV of compacts.
Advertising Agency:Neogama, Brazil
Chief Creative Officer:Alexandre Gama
Creative Director:Fabio Mozeli, Marcio Ribas
Copywriter:Marcelo Carvalho, Rafael Zoehler
Art Director:Gabriel Marcondes, Rommel Vaz
Head Of Production:Mariah Bayeux
Agency Producer:Paula Alimonda
Account:Fábio Losso, Rodrigo Moraes
Planner:Albano Neto
Media:Luiz Gini
Production Company:PBA Cinema
Director:Jonathan Gurvit
CoDirector:Santiago Dulce
Film Editor:Rami D’Aguiar
Post Production:Framestore
Sound Design:Satelite Audio
Marvel Partnerships:Chris Lisciandro, Greg Gustin
Post pobrano z: Fé Menina Campaign against violence: Violence
Outdoor, Print
Fé Menina
Women are victims of violence every day. It must stop. But this is only the first step.
Advertising Agency:Informe & Máximo, Fortaleza, Brazil
Creative Director:Juca Máximo
Art Director:Juca Máximo
Copywriter:Rédi Bortoluzzi
Illustrator:Juca Máximo
Additional Credits:Camilla Andrade, Isabella Purcaru
Post pobrano z: KASIKORNBANK: How are you doing?
Film
KASIKORNBANK
Led by the hashtag #GoodImpressionsLiveOn, the spot features a heart-warming boy-girl story of separation, and how they eventually reunited as a result of their circumstances, thus driving home the message of how it is the smallest of impressions that truly matter.
Advertising Agency:Grey, Bangkok, Thailand
Post pobrano z: Gardena: Real Tweets, Rain Songs
Print
Gardena
Passion for Life – that’s what GARDENA stands for. Therefor all of GARDENA’s products aim to inspire humans to go out and re-connect with nature and life.
Idea: Twitter is one of the most known and used Apps and a terminal, when it comes to fake news. But in fact its name refers to a thing, one can only experience offline, in “real” nature.
When the Original GARDENA System (OGS) came out in 1968 it changed watering forever.
Idea: The reliability and versatility of the OGS enables gardeners to bring any kind of rain – and therefor is the real cause, why rain became one of the most common issues in popular music in the last 50 years.
Advertising Agency:Heimat, Vienna, Austria
Creative Directors:Georg Feichtinger, Christoph Pausz
Art Directors:Georg Feichtinger, Simon Pointner, Lukas Hueter
Copywriters:Christoph Pausz, Robin Kappacher
Post pobrano z: A congested creative road / Un éléphant ça trompe énormément?
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| THE ORIGINAL? Land Rover Mexico “Rush Hour” – 2004 Agency : Ogilvy & Mather (Mexico) |
LESS ORIGINAL Land Rover Israel “Heavy Traffic” – 2017 Agency : M&C Saatchi Tel Aviv (Israel) |
PartyBoom to sklep internetowy, w którym kupisz wszystko, co niezbędne do organizacji przyjęć. Wśród bogatego asortymentu sklepu znajdziesz m. in. dekoracje urodzinowe, dekoracje ślubne, dekoracje do domu, a także balony z helem. Dzięki ogromnemu wyborowi rozmaitych akcesoriów przygotujesz także idealnie wyglądający stół na przyjęcie twoich gości. PartyBoom proponuje ci talerzyki, kubki, słomki papierowe, a także pudełka na popcorn. Wszystko to doskonale sprawdzi się jako dekoracja stołu na każdej rodzinnej i nie tylko imprezie. Jeśli natomiast w najbliższym czasie planujesz ślub, wybierz oferty sklepu piękne i oryginalne dekoracje weselne. Z PartyBoom zorganizujesz także niezapomniane przyjęcie urodzinowe. Idealne dekoracje na urodziny to nie tylko balony i ozdoba stołu, twoje przyjęcie uświetnić może także oryginalna girlanda happy birthday oraz kolorowe pompony. Jeśli chcesz kupić najlepsze balony z helem Białystok to oferta PartyBoom nie ma sobie równych!
Post pobrano z: Another smashing lookalike / Pour l’originalité c’est plié!
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| THE ORIGINAL? Vapona anti-mosquito spray – 2000 Source : AdForum , LIA Awards Finalist Agency : Leo Burnett London (UK) |
LESS ORIGINAL Mat-Inset anti-mosquito spray – 2017 Source : Coloribus Agency : W McCann (Brazil) |
Post pobrano z: When you go too fast, so does your music / Pas si vite!
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| THE ORIGINAL? Arteris – Road Safety “Speed O Track” – 2017 Watch the Case Study video Agency : Dentsu (Brazil) |
THE ORIGINAL? Rimac Insurance “Speed Limit Songs” – 2017 Watch the Case Study Video Agency : Young & Rubicam (Peru) |
Post pobrano z: Kit Kat: Grunt Off
Radio
Kit Kat
Advertising Agency:JWT, London, United Kingdom
Creatives:Jeremy Little, James Hobbs
Creative Director:John Cherry
Executive Creative Director:Lucas Peon
Producer:Rachael Long
Account Manager:Jamie Sutherland
Account Director:Rachael Anthony
Business Director:Paul Kirkley
Engineer:Leaf Troup
Planner:Pierre-Henry Briec
