Post pobrano z: Mitsubishi: Goat, Chimp
Print
Mitsubishi

The campaign promotes the New Outlander PHEV, the Mitsubishi’s Electric 4X4 car. This car model has a regular motor, like most cars, and a second electric motor. So the idea behind the ads was to mix the adventurous world of the Mitsubishi 4×4 and the electricity differential of the car.

Go Electric. New Outlander PHEV. The electric 4X4.

Advertising Agency:Africa, São Paulo, Brazil
Chief Creative Officer:Sergio Gordilho
Creative Director:Sergio Gordilho
Art Director:Bill Queiroga
Copywriter:Guzera
Illustrator:D’avila Studios
Client Services:Carolina Barretto
Media Team:Luiz Fernando Vieira, Rodrigo Famelli, Gabriel Roveri
Print Producer:Carla Lustosa, Edson Harada
Art Buyer:Carmen Castillo, Natasha Grazia

Post pobrano z: A nightmarish lookalike / Une ressemblance effrayante?

THE ORIGINAL? Screamfest Horror Film Festival – 2007 Source : Adsoftheworld Agency : HonestMechanics (USA)	LESS ORIGINAL Hell Party Number 6 – 2012 Source : Coloribus Agency : Mark BBDO (Czech Republic)

Post pobrano z: Sports Experts: The Scrolling Marathon

Online
Sports Experts

Advertising Agency:Rethink, Montréal, Canada
National Creative Director:Chris Staples, Ian Grais
Creative Director:Nicolas Quintal
Art Director:Maxime Sauté
Copywriter:Xavier Blais
Account Director:Alex Lefebvre
Developers:Alexandre Leclair, Olivier Mercier Chan-Kane

Post pobrano z: Pelas Ruas App: Pin Problems
Print
Pelas Ruas App

Point out your city’s problems.

Campaign for Pelas Ruas, an app that allows people to share the small problems of the cities they live in.

Advertising Agency:Agência Escala, Porto Alegre, Brazil
Creative Director:Saulo Szinkaruk
Art Directors:João Vitor Senger, Leonardo Raul Schmitt
Copywriter:Caua Teixeira
Illustrator:Meca
Photographer:Meca

Post pobrano z: Latvian National Armed Forces: Soldier protects the family, the nation and the country. Be one of us, become a soldier!

Film
Latvian National Armed Forces

Advertising Agency:Tribe, Riga, Latvia
Creative Director:Gatis Rozenfelds
Art Director:Martins Legzdins
Illustrator:Harry Grundmann
Animator:Marcis Lokis
Project Management:Santa Šenfelde

Post pobrano z: Livrarias Curitiba: Selfie, Photo, Music, Download
Print
Livrarias Curitiba

Who take a selfie in low quality lives in the past. The latest smartphones are here. Buy yours.

Who loses time waiting to post a photo lives in the past. The latest smartphones are here. Buy yours.

Who doesn’t listen to music on the go lives in the past. The latest smartphones are here. Buy yours.

Who doesn’t have space to download apps lives in the past. The latest smartphones are here. Buy yours.

Advertising Agency:Candy Shop, Curitiba, Brazil
Creative Director:Bruno Regalo
Art Director:Preto Murara
Copywriter:Zé Luís Schmitz

Post pobrano z: Out of the blue? / L’originalité, ils s’en fish?

THE ORIGINAL? Quaker Foods “Can of fish” – 2003 Source : Coloribus Agency : Almap/BBDO (Brazil)	LESS ORIGINAL John West canned goods “Made by ocean” – 2017 Source : Coloribus Agency : Possible Moscow (Russia)

Post pobrano z: The noble art of copycat? / Royalement similaire?

THE ORIGINAL? Mc Donald’s « Royal with chili » – 2014 Source : Coloribus Agency : TBWA Zurich (Switzerland)	LESS ORIGINAL Bornier “since 1816” – 2017 Source : Coloribus Ag : Mc Cann (Czech Rep)

Post pobrano z: Leroy Merlin: The Host

Media, Direct Marketing, Online
Leroy Merlin

Thanks to the partnership with HomeAway, Leroy Merlin chose holiday homes with negative reviews and transformed them in new showrooms for its products helping hosts to rent them more easily. This way Leroy Merlin’s logo became a guarantee of quality and style.

Advertising Agency:Publicis, Milan, Italy
Global Chief Creative Officer:Bruno Bertelli
Executive Creative Director:Cristiana Boccassini
Creative Director:Emanuele Viora, Francesco Epifani
Digital Creative Director:Massimo Guerci
Creative Supervisor:Enrico Bellini
Copywriter:Mattia Basti
Digital Art Director:Giorgio Lucchetti
Account:Simona Coletta, Fabiola Miccone, Arianna Di Marco
Senior Strategic Planner:Guglielmo Pezzino, Mattia Bellomo
Project Manager:Sara Vignolo
Tv Producer:Maria Vittoria Ceresoli
Production Company:Ascent
Director:Valerio Rufo
Executive Producer:Christian Scacco
Producer:Leonardo Godano
Architects:Triplan

Post pobrano z: Gui Ling Yuan Fang Tea: Poophemisms
Print
Gui Ling Yuan Fang Tea

Advertising Agency:Y&R, Johannesburg, South Africa
Creative Officer:Graham Lang
Creative Director:Nkanyezi Masango, Gareth Cohen
Art Director:Wade Barnes
Copywriter:Beatrice Willougby
Illustrator:Johan De Lange
CCO:Shen Guan