Post pobrano z: McDonald’s McCafe: Night
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McDonald’s
Advertising Agency:Leo Burnett Dubai, United Arab Emirates
Chief Creative Officer:Bechara Mouzannar
Regional Executive Creative Director:Andre Nassar
Executive Creative Director:Munah Zahr
Creative Director:Daniel Salles, Bruno Bomediano
Head Of Art:Rodrigo Leal
Art Director:Bruno Bomediano, Rodrigo Rodrigues, Daniel Salles
Illustration:Estudiorama
Production Company:Prodigous
Post pobrano z: Expedia; Trip
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Expedia
One trip leads to another.
Advertising Agency:Y&R, Mexico City, Mexico
Creative Director:Rodrigo Ramirez, Armando Castelan
Head Of Art:Luís “madruga” Enríquez
Art Director:Ramon Sanchez
Copywriter:Rafael Ramos
Post pobrano z: People Buy from Companies They Trust
Corporate culture permeates throughout an entire organisation. It can be your best advertisement or, if the culture and behavior are not in line with best practices and fair and competitive business operations, it can cause a company to lose its identity and focus and ultimately fail.
Shouldn’t businesses just focus on manufacturing or selling their product line? Why do they need to meld operations into business practices and push them across the entire workforce? It’s because a strong culture begets strong operations. Where they separate it can cause irreparable harm to the company.
Building a brand initially takes time and effort and then it must be maintained. It can’t just be a façade – there has to be meat behind it as well as legitimate and trustworthy actions. This trend toward corporate culture fine-tuning has increased during the last few years. Where companies are experiencing higher turnover rates it can often be attributed to either poor or completely absent (positive) corporate culture.
Workers already in and those about to enter the workforce desire a unified company and message. These elements are the foundation for a strong company culture – Employees want to buy into who they work for and what they’re selling as much as the customers the company targets.Take the biggest segment of individuals currently joining the professional world: Millennials. They look for a strong company culture in the jobs they go for and so companies that neglect the needs of one of their biggest sources of employees are bound to suffer from a lack of talent.
A strong brand and a strong positive company culture, unfortunately, don’t develop overnight. They must be fostered and maintained. Not every company will or should have the same culture – it’s not that uniqueness is expected and there will always be similarities that exist between companies, but they must have an identity of their own.
Is there a deadline for developing a positive growth-promoting corporate culture? No, because the first step is realizing your company has a problem. Determine whether your mission statement is being followed through, or if the company values are embodied or simply being taken as suggestions. Is the mission statement actually clearly articulated? A vague directive yields vague action. How often do employees come into contact with the main values that should guide operations – if they are in the form of a handbook given to new hires and never referenced again, those points of advice are unlikely to be remembered later on down the line?
Lastly, corporate culture has to be indeed a culture, that lives and breathes in everything the company does. All levels, all the time must uphold it. Maintain these values and the business will be much more likely to remain competitive.
Post pobrano z: There is a link between the two / Un lien évident de parenté
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| THE ORIGINAL? Doritos (Crash the Superbowl Contest) – 2014 Watch The Video Source : YouTube Author : Romain Pergeaux (France) |
LESS ORIGINAL Skittles “Mother’s Day” – 2017 Watch The Video Source : Creativity Online, AdForum Agency : DDB Chicago (USA) |
Post pobrano z: 24 Shoe Adverts that will Make You Want the Shoes
I believe that there’s a sneakerhead in all of us. For some people, it might just be a simple love for sandals and for others a love of all sneakers; from Yeezy’s to New Balance. I myself am definitely a sneaker guy, having just bought a fresh new pair of Asics Gel-Lytes. Complex came up with the top 30 most influential sneakers of all time. The top 10 are:
[Source:Complex]
I’ve gone ahead and put together a collection of 24 shoe designs for sneakerheads! Enjoy!
Credit to respective artists.
Credit:Chaz Escoffery
Credit:Lance Freitag
Credit:Future Paris
Credit:Jonathan Antrobus
Credit:Grant Roberts
Credit:Dustin Balugay
Credit:Darko Pavlovski
Credit:kariuki chege
Credit:Muhammad Syafiq Azmi
Credit:Reiss Hussain
Credit:Slavomir Slavo Kozubs
Credit:Sebastian Klejsa
Credit:Marcin Sawicki
Credit:Talyta S
Credit:Christian la Brijn
Credit:Maham Khan
Credit:Maham Khan
Credit:Marie K. – TRAX
Credit:Nicholas Kucway
Credit:Michael Jones
Credit:Dominic
Credit:Farkhan Akbar Rama
Credit:Cristian Formica
Credit:Hamza Benzid
Post pobrano z: 28 Mind-Blowing Photo Manipulations
Honestly, this is my favorite roundup so far! I find these manipulations so cool and creative. Huge shoutout to the artists involved for supplying us with the below masterpieces. From manipulating the human form, to tech and social media, to a not-so-simple coffee cups; you’ll see it all in this weeks photography roundup! I really hope that you draw some inspiration and enjoyment from the collection below!
Credit to respective artists.
Credit:Anton Egorov
Credit:Flora Borsi
Credit:Flora Borsi
Credit:Flora Borsi
Credit:Flora Borsi
Credit:Flora Borsi
Credit:Victoria Siemer
Credit:Victoria Siemer
Credit:Victoria Siemer
Credit:Joshua De Leeuw Van W
Credit:Joshua De Leeuw Van W
Credit:Joshua De Leeuw Van W
Credit:Joshua De Leeuw Van W
Credit:Joshua De Leeuw Van W
Credit:Jack Usephot
Credit:Jack Usephot
Credit:Robson W.Carvalh
Credit:Robson W.Carvalh
Credit:Robson W.Carvalh
Credit:niko mdinaradze
Credit:Maks Kuznichenko
Credit:Rida Shah
Credit:A?ram Gamal
Credit:dan reynovan
Credit:dan reynovan
Credit:dan reynovan
Credit:Noah Libotte
Credit:Noah Libotte
Post pobrano z: How to Tackle the Challenges of Offering Customer Support for Your Web Hosting Business
Web hosting is a very diverse world. Not only are there different hosting types, but every business owner or webmaster has their own requirements and at times addressing the mixed needs of people becomes a challenge for the customer support team. Clients can raise both technical and non-technical queries which the web hosting company should be in a position to resolve.
While big hosting providers have the essential resources and system administrators to offer end to end customer support, resellers often face a dilemma. The complexity of the queries can be overwhelming for the resellers to handle, especially if someone is running their hosting business from a home office. Although in a reselling business, the primary onus of customer support is on the upstream host, it is always better for resellers to offer in-house support at least as a level-1 support service to ensure that your customers do not bear the brunt of any delays in escalation or resolution.
Client Satisfaction – If you want to run a successful hosting business you need to offer the best reseller hosting service, and robust customer support is the benchmark of good service. A happy customer will spread the word around, and in addition to retaining the loyalty of the existing customer base, you will also get leads as a result of word of mouth from satisfied customers.
Competitive Edge – In a reselling business, it is not mandatory for the reseller to offer support service, however, if you do, you have a competitive advantage over those resellers who do not offer client redressal services. Remember that reselling web hosting is a very competitive domain and if you can provide additional service to your clients, you shall reap the benefits.
Facilitates Business Growth – Good service will organically boost the number of clients turning to you. Impressive turnaround time and quick redressal of problems ensue client trust which will eventually facilitate business growth. You can also use the support executives conversations and relationships to upsell more products to improve your revenues.
Supports Branding Efforts – If your reselling business has earned good reviews and testimonials, thanks to excellent customer service, it shall support your branding efforts. You can promote the service on various online and offline platforms and run successful campaigns and promotions.
Therefore, even if you are running a small scale reselling web hosting business, client redressal service should be a core part of your offering. Having stated that, providing customer support is challenging and to ensure superior service and client satisfaction you need to learn how to tackle the hurdles that come in the way.
This is a big decision. While in-house support gives you more control and helps you understand the needs of your client better, outsourcing to a helpdesk company will guarantee 24X7 support, however, you will not have any control over the quality of the support. Also, helpdesk service is by no means affordable and the level of vetting required to ensure the quality of service to the technical nature of queries is usually quite high.
Solution
At the start of the reselling web hosting business, try handling the customer queries yourself. You can begin this by offering Live Chat & Phone support during the peak hours of the day. Clearly, indicate the timings of customer support on the website, so your clients know when to reach out. As your client base expands, engage a helpdesk company to take care of incoming calls and scheduling during the non-peak hours.
A client can reach out to you for a range of critical and not so critical matters. Irrespective of that, you need to take up the query and resolve their problem. For example, a simple task like using the cPanel dashboard to install WordPress Plugins does not require a high level of expertise and clients can do it themselves.
Solution
The best way to limit the line-up of customer queries is by empowering your clients with the right knowledge. Add an exhaustive list of FAQs with illustrations and detailed explanation so that your customers can troubleshoot the problem themselves, thus saving the time of both parties.
As a reseller, you rebrand and sell hosting packages to your client. While you are the face of the client, the day to day maintenance of the server infrastructure and the major responsibility of customer support are on the upstream hosting provider. Partnering with an unreliable parent host will have an adverse effect on your brand and name, at the same time will put pressure on the customer support team.
Solution
Good uptime score, maintaining the server, updating the software, regular bug fixing are some of the prerequisites of a reliable web hosting service. In addition to that, clarify the expected SLAs with the service provider. Total resolutions time, first response time are few metrics that must be pre-defined.
These measures will ensure that the website of your clients functions smoothly which in turn will reduce the number of complaints.
Many resellers only offer customer support via telephone as it does not entail massive infrastructural overhaul. However, a good customer support system is the one where your clients can reach you through multiple ways.
Solution
Standalone telephone support can be massively frustrating for the customer. Therefore implement multiple support channels via telephone, live chat, email, message, chat bots etc.
Hiring a professional staff with the necessary skill-sets is essential for the growth of your reselling business. However, will you be able to afford a full-time professional system administrator? This decision will entirely depend upon the business projection or the growth you have envisaged for your reselling business.
Solution
Begin by drafting a clear business plan. Who is your target audience? Are they small scale business owners or big corporates? In the case of small business owners, you may be independently able to handle the customer queries. But if you want to offer the best reseller hosting service to clients with dynamic web hosting needs, you need to find system administrators who have a thorough understanding of computers, networking, domains, active directories and policies over the network.
Hiring professional staff has now become simple with a platform like LinkedIn. You can begin by posting the opening on LinkedIn groups or communities that are dedicated to IT, system administration, networking and server management to directly connect with the professionals.
For a website owner, facing a downtime or any other form of technical glitch is losing out on a business opportunity. The only resort of a patron in such a circumstance is to reach out to their hosting provider for a quick solution of their problems. The frustration and anxiety can further compound if the web hosting provider does not have a sound customer support. Therefore, the role of a customer support is paramount in a reselling web hosting business.
Post pobrano z: Everything but a new born idea / Pas de quoi être scotché?
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| THE ORIGINAL? Sony Playstation PS2 – 2004 Source : CB News Agency : TBWA Paris (France) |
LESS ORIGINAL Galeries Lafayette, french department store – 2017 Headline : “The new man” (poster released in France) Agency : Wednesday London (United Kingdom) |
Post pobrano z: Getting Creative with Cryptocurrency: Where to Spend Your Bitcoins
Creativity can often be found in the most unusual places and that’s certainly the case with the new wave of cryptocurrencies. Take, as an example, the process by which you spend Bitcoins: payments are made via invisible, heavily encrypted data known as the Blockchain and it’s not a procedure to get too excited about.
However, as more outlets begin to accept Bitcoin and cryptocurrency as a whole, the innovation comes in the art of spending. Here, then, are some of the more unusual places where you can use your Bitcoins.
One of our favorite recreational pastimes is eating out so it’s no surprise to see that a number of outlets across the globe are now taking Bitcoin in return for our favorite styles of food. Among the restaurants that accept this form of currency is Downtown Johnny Brown’s in San Diego or the Saw Mill Café in Stratford, East London, but they are just two from many hundreds.
After an evening out, you could finish with a couple of pints at a selection of bars and pubs including the Haymakers in Cambridge, UK or the Old Fitzroy in Sydney, Australia. As an alternative, if you don’t feel like heading out, you can exchange Bitcoins for a delivery via takeaway.com, which gives you access to a wide range of cuisines from all over the world.
An increasing number of online sportsbooks and casinos are now accepting Bitcoin as a form of payment, alongside their more traditional methods. The list of operators is growing all the time and Bitcoin-based sites such as Sportsbet.io are among those who provide a wide list of sporting markets.
Whether you’re a serious punter or just someone who likes an occasional wager, the increasing acceptance of Bitcoin as a way of depositing to, or withdrawing, from your sportsbook account opens up a great deal of opportunities.
Need a break from it all? Certain travel companies have also realized the potential of Bitcoin and you can now book a flight, or even a whole package holiday via this particular cryptocurrency. Private charter company privatefly.com were one of the first to embrace this new method of payment so, if you have the kind of budget that extends to chartering your own plane, they will have it covered.
Alternatively, there are much cheaper package deals around the web that can take care of flights, accommodation and more and these can cater for all pockets.
Or, maybe your travel plans are even more ambitious, in which case you could consider Virgin Atlantic. We know that Sir Richard Branson has always been at the forefront of innovation and creativity for many years so perhaps it’s no surprise that his the space travel arm of the Virgin Group has evolved to accept Bitcoins.
Other businesses where you can spend your Bitcoins include florists, taxi companies, coffee shops, clothing retailers, sports and theater ticket agents and much more. In terms of global currency, Bitcoin is still in its relative infancy but the list of outlets who accept it is getting bigger all the time. Soon, Bitcoin spending will be limited only by your imagination.
Post pobrano z: 3 Retro Icons That Are Making a Comeback
While there are some trends that only come around once before eventually disappearing into the ether of time, some retro icons manage to be revived by future generations. This has become increasingly clear over the last decade as Generation Y, possibly nostalgic for a simpler time that they never got to experience, have embraced trends that we all thought were slowly waning.
Don’t believe us? Well, here are three retro icons that are making a comeback in a big way:
On June 2, DC Comics’ greatest female superhero of all time will finally hit the big screens in her very own movie. It’s about time too as Wonder Woman has been around since December 1941 when she featured in DC’s All Star Comics 8 and fans have been waiting for her live-action debut ever since.
As her origin story goes, Princess Diana of Themyscira was sculpted from clay by her mother Hippolyta, Queen of the Amazons and granted life by Athena who gave her powers provided by the Greek Gods. It was later revealed that Zeus was, in fact, her father, and helped raise the young Princess alongside her mother and aunts Antiope and Menalippe. As Diana grew she mastered skills in strategy, hunting and combat before mastering the Lasso of Truth, her indestructible bracelets and a variety of other advanced Amazonian tech.
Over the last eighty years, she has become increasingly popular, with her own action figures, TV series and movie cameos. Wonder Woman is such an iconic part of pop culture that she has even received her own iGaming title Wonder Woman Gold, which can be found at Sun Bingo, amongst other Ancient myth-inspired slot games including Zeus and Amazon Wild. On October 21, 2016, Wonder Woman was even named a UN Honorary Ambassador for the Empowerment of Women and Girls, although this was revoked after two months – because we can’t have nice things.
Still, it is only now in 2017 that this retro icon is finally receiving her very own live-action movie as Gal Gadot returns to her role from Batman v Superman: Dawn of Justice. Wonder Woman will also appear in Justice League in November and Justice League 2 in June 2019.
Back in the 1980s, most youths could probably be found in their local shopping centers or purpose-built arcades. There they would play their favorite arcade games from Pac-Man to Cruis’n USA alongside their fellow gamers who would often cheer them on as they played. Not only were kids able to have all the fun they wanted, playing arcade games allowed them to find safety within a community of like-minded peers.
Unfortunately, when the millennium came around, arcades and the little nooks packed with cabinets began to disappear. This is probably due to the fact that home consoles became far more accessible and affordable, and kids would go to each other’s houses to play for free instead of travelling into town to spend money to play. As the years dragged by, arcade cabinets were left in the past, only really showing up at the seaside or in collections created by nostalgic and wealthy individuals.
For almost twenty years the arcade cabinet was in limbo. That was until a few years ago when the internet flipped the switch and the games began to appear online. Suddenly, the site Internet Archive began to provide virtual arcade titles while the Internet Arcade at Archive.org made their collection of almost 1000 retro titles available to play on desktop or mobile for free. What’s even more exciting is that there’s a small community of DIY enthusiasts who have come together to explain to the world how you can build your very own arcade cabinets. Alternatively, you can buy fully-functioning machines from anywhere in the world from sites like Liberty Games and Ultimate Arcade Cabinets.
Finally, there’s the most famous phone in the world right now: the Nokia 3310. At the Mobile World Congress in Barcelona back in February, Nokia revealed that they plan to relaunch their iconic, almost indestructible mobile model complete with Snake for just £41 per handset in the second quarter of 2017.
The new Nokia 3310 isn’t entirely the same as it was back in the noughties, as it has a larger color screen and its design is a little more modern, but considering the device doesn’t even have 3G capabilities there is still a nostalgic pull that has encouraged thousands to purchase the remake. That said, it provides ten times the battery as its namesake, with a total of 22 hours of talk time as well as a standby time of one month.
According to Florian Seiche, president of mobile firm HMD Global, the decision to re-release the phone was based entirely on consumers, who had been asking for this for years. Meanwhile, Ben Wood of CCS Insight told The Guardian: “There is a segment of the population that just wants a basic phone. From the stereotype of builder that just wants to call and text and if it gets broken, it doesn’t matter, to the festival phone and the backup phone.”
If you’re interested, you can already pre-order the device through Carphone Warehouse while Vodafone plans to let their pre-orders go live any day now. When it comes to nostalgic, retro icons few are quite as renowned and beloved as the Nokia 3310.