Post pobrano z: TPC Group Delivery: Boxes
Print
TPC Group
Advertising Agency:Menta Propaganda, Brazil
Creative Director:Flávio Casarotti
Head Of Art:Rodrigo Moraes
Art Director:Kleber Campioni
Copywriter:Rodrigo Sanches
Photographer:Guto Nobrega
Account Services:Pedro Battesti, Fernanda Sartori
Post pobrano z: Microsoft Outlook: Two To Nurture
Online
Microsoft
Gender inequality begins at home. Fathers don’t get paternity leave like mothers do in the USA. Why is this unequal? So Outlook, the platform where all office employees coordinate holidays, creates a new feature that allows people within your office donate their unused paid leave to expecting fathers.
Advertising Agency:Miami Ad School, New York, USA
Creative Director:Alex Reinoso
Art Director:Bogdan Rackow
Copywriter:Tanvi Tandon
Post pobrano z: Fondation Chirac: Starfakers
Integrated
Fondation Chirac
Fondation Chirac, well known in Africa for its healthcare initiatives, briefed us with a single figure: 800,000 deaths a year occur due to fake medicine.
The objective was to make as big of a splash as possible to raise awareness about this tragedy. The campaign used fake African music stars in a surprising approach to fighting fake drugs. The fame of the participating artists amplified the impact of the campaign in both conventional and social media. Just as fake drugs thrive on the popularity of their real counterparts, we used real celebrities’ fame to deliver our message to the widest possible audience with zero media investment.
The idea: Use fake music stars to show just how disastrous fake medicine is. The brief was to cause a stir, so butchering real artists’ music with fake versions made sense for our campaign. We convinced Africa’s music stars to accept being faked, before unveiling the trick to deliver our message.
Our initiative snowballed and 17 of Africa’s top music artists pranked their fans with fake interviews and songs. The problem of fake medicine is above all an issue of money, so the target we had to reach was Africa’s poorest and least informed populations. Our approach was to help these populations realize the harmful, disastrous effects of fake medicine easily and safely – and in a striking way – while avoiding placing the blame on them for buying counterfeit products.
To achieve this goal, every artist accepted to share their pranks with their fans on social media, and continent-wide media networks also broadcast the pranks on TV and radio as partners. The fame of the artists we faked boosted the PR impact and widened our target range. We created a real environment for our fake stars: fake interviews, fake radio shows, etc.
After this content was released and the public started to react, we held the press conference for the campaign launch. The videos of the pranks were provided to TV networks, which broadcast them for free, representing €200k in earned media. All the participating artists shared their pranks with their fans on social networks, reaching a total of 10.2 million people. The natural reach would have required a €150k investment.
Advertising Agency:Havas, Puteaux, France
Executive Creative Director:Christophe Coffre
Creative Directors:Alban Penicaut, Thomas Derouault
Copywriter:Constantin de La Borde
Art Director:Benoit Pinon
Production Company:Code Films
Sound Design Company:HRCLS
Post pobrano z: Getty Images: Millions of uses
Outdoor, Print
Getty Images
Advertising Agency:Promoplan, Santiago, Chile
Creative Director:Felipe Utreras
Art Director:Cristóbal Aguilera
Copywriter:Sebastián Meirovich
Post pobrano z: Nissan: Parking is not an art
Print
Nissan
The Around View Monitor is a parking technology to help keep the paint on your car and not on what’s around it.
Advertising Agency:TBWA\G1, Paris, France
European Executive Creative Director:Eric Pierre
Creative Director:Jocelyn Berthat
Art Director:Joy Robin
Copywriter:James Blose
Art Buyer:Marie Moulin
Photographer:Fabrice Bouquet
Retouching:Les Demons
Other:Ewan Veitch, Philip Nunn, Anne-Françoise de Taillandier, Buu Tran, Franck Nguyen, Aurélie Crespo, Margaux Wanin
Post pobrano z: A stylish lookalike / Niveau nouveauté c’est pas le pied!
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| THE ORIGINAL? Elbeo Socks – 1989 “If you want to be elegant, do it from head to toe” Agency : Euro RSCG Munchen (Germany) |
LESS ORIGINAL Philippe Matignon Socks – 2016 “Philippe Matignon presents his first collection of men socks” Agency : Armando Testa Milan (Italy) |
Post pobrano z: Young veterans… old idea? / Une idée plus si jeune que ça?
Post pobrano z: LHL Asthma and Allergy: Adolf, Kim, Gaddafi
Print
LHL Asthma and Allergy
Teddy bears can be dangerous. Collectors of dust in children’s rooms can provoke asthmaand allergies. Wash stuffed animals four times a year.Find more preventive tips at lhl.no/stovsamlere
The number of children with asthma and allergies is increasing at an alarming rate. Since the 70s, the number is fourfold, and now, over 20 percent of children are affected. LHL Asthma and Allergies wanted to focus on the simple actions parents can take to prevent this development. The task was to show just how dangerous dusty stuffed animals can be, and to encourage parents to wash their children’s teddy bears.In Norway, people are generally thick-skinned. To provoke, use humor, and extreme statements to make a point, is more accepted here than in many other countries.Reach 642 million people.The media value is 5,9 million USD.Total media spending of 9800 USD.
Advertising Agency:Kitchen Leo Burnett, Oslo, Norway
Art Director:Ole Henrik Stubberud, Anne Gravingen
Copywriter:Bendik Romstad
Graphic Designer:Kamilla Ellingsen
Motion Graphic Designer:Adam Grüner
Account Manager:Karoline Nybakk
Executive Producer:Lise Marie Morkved
Community Manager:Mats Abrahamsen
Producer:Lars Erik Hansen
VFX & Animation:Alf Martin Løvoldvold
Photographer:Aksel Jermstad
PuppetMaker:Merete Bostrøm
Props:Nina Bjerch Andresen
Retouch:Jan Svalland, Kristian Dale, Simon Nyhus
Post pobrano z: LHL Asthma and Allergy: Bad Teddy
Film
LHL Asthma and Allergy
Teddy bears can be dangerous. Collectors of dust in children’s rooms can provoke asthmaand allergies. Wash stuffed animals four times a year.Find more preventive tips at lhl.no/stovsamlere
The number of children with asthma and allergies is increasing at an alarming rate. Since the 70s, the number is fourfold, and now, over 20 percent of children are affected. LHL Asthma and Allergies wanted to focus on the simple actions parents can take to prevent this development. The task was to show just how dangerous dusty stuffed animals can be, and to encourage parents to wash their children’s teddy bears.In Norway, people are generally thick-skinned. To provoke, use humor, and extreme statements to make a point, is more accepted here than in many other countries.Reach 642 million people.The media value is 5,9 million USD.Total media spending of 9800 USD.
Advertising Agency:Kitchen Leo Burnett, Oslo, Norway
Art Director:Ole Henrik Stubberud, Anne Gravingen
Copywriter:Bendik Romstad
Graphic Designer:Kamilla Ellingsen
Motion Graphic Designer:Adam Grüner
Account Manager:Karoline Nybakk
Executive Producer:Lise Marie Morkved
Community Manager:Mats Abrahamsen
Producer:Lars Erik Hansen
VFX & Animation:Alf Martin Løvoldvold
Photographer:Aksel Jermstad
PuppetMaker:Merete Bostrøm
Props:Nina Bjerch Andresen
Retouch:Jan Svalland, Kristian Dale, Simon Nyhus
Post pobrano z: Absolut Vodka: Absolut Nights
Print
Absolut
Advertising Agency:laut von leise, Munich, Germany
Creative Directors:Jan Wanger, Philipp Moré
Copywriters:Jan Wanger, Philipp Moré
Art Directors:Christoph Simmich, Anna-Sophie Meyer
Photographer:Julian Wiesemes
Additional Credits:Blink Imaging
