Archiwum kategorii: Adv

Adv

Do not exhibit your personal data / Ça l’affiche mal?

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internet-safety-2010-stv internet-safety-2015-mbank
THE ORIGINAL? 
ThinkUKnow “Internet Safety” – 2010
“You wouldn’t do this in the real world,
so why would you do it online?”
Video Link : TV Commercial
Agency : Unknown (United Kingdom)		 LESS ORIGINAL
M-Bank (PSA) “Internet Safety” – 2015
“You don’t do this in real life?
Then, do not do it on the net!”
Video Link : TV Commercial
Agency :  Brand New Heaven (Poland)
Adv

Absolut: One Source

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Online
Absolut

Egg Films’ Sunu directed 'One Source,’ Khuli Chana’s new music video for Absolut and Native VML. Shot in Ghana, the music video is a truly pan-African affair, featuring Ghana’s Sarkodie and VVIP alongside Kenya’s Victoria Kimani. 

’One Source’ is the first track from Khuli’s upcoming concept album for Absolut, a musical collaboration with the greatest from Africa. Fans have been able to shape the making of the 'album through voting for the artists via Khuli and Absolut’s social media pages. 

The campaign is a follow-up to last year’s 'Africa is Absolut’ campaign, which also featured Khuli and won Silver for Native VML and Arcade Content in the Change category at the 2016 APEX Awards.

Advertising Agency:Native VML, Cape Town, South Africa
Agency Producer:Kerry Macdonald
Chief Executive Officer:Jason Xenopoulos
Executive Creative Director:Ryan Mcmanus
Creative Strategist:Mari Basson
Creative Director:Adam Whitehouse
Account Director:Gia Berger
Project Manager:Heidi Thietz
Director:Sunu Gonera
Director Of Photography:Rory O’grady
Production Co Producer:Kerry Hosford
Executive Producer:Colin Howard
Editing company & City:Deliverance
Editor:Gordon Midgley
Post production Online:David Oosthuizen, Deliverance
Post production colourist:Craig Simonetti, Pudding
Music:Khuli Chana featuring KayGizm, Victoria Kimani, Sarkodie
Sound Engineer:Andrew Baird, Orangotang Music

Adv

Sekron Security Systems: Emergency Pin Code

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Online
Sekron Security Systems

Advertising Agency:Grey, Sao Paulo, Brazil
Production Company:D21 Filmes
CCO:Rodrigo Jatene
Creative Director:Rodrigo Jatene, Federico Russi
Art Director:Luis Ulrich, Alice Stamato
Copywriter:Jorge González, Fernando Clemente
Project Manager:Nathália Beividas
Agency Producer:Robinson Silva
Ceo:Sérgio Prandini
Coo:Marcia Esteves
Account Executive:Renata Tolentino
Planner:Raquel Messias
Production House:D21 Filmes Team
Director:Daniel Bontempo
Executive Producer:Katia Bontempo
Photography Director:Mauricio Franco
Account:Katia Bontempo, Murilo Prado, Simone Marinho, Ludimila Stempniewski
Online Editor:Felipe Bartorilla, Digital21
Post Production:Digital21 Team
Voiceover:Phil Nicholson

Adv

Foodsniffer: Sniff before you swallow

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Film, Online
Foodsniffer

Foodsniffer is revolutionary device helping to decide whether meat, poultry or fish is fresh and still suitable for consumption. Because food poisoning sucks in a hard way. Which is kind of soft actually.

Advertising Agency:McCann, Vilnius, Lithuania
Creative Director:Mantas Velykis
Art Director:Juste Steponaviciute
Copywriter:Vytaute Vilutyte, Paulius Ambrazevicius

Adv

Smart: Shock

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Film
Smart

Advertising Agency:BBDO, Berlin, Germany
Music Company:Mokoh Music
Chief Creative Officer:Wolfgang Schneider
Creative Managing Director:Ton Hollander
Executive Creative Director:Michael Schachtner
Creative Directors:David Missing, Ricardo Wolff
Copywriters:David Missing, Ricardo Wolff
Art Director:Angelo Maia
Group Account Director:Jan Hendrik Oelckers
Account Director:Joris Jonker
Account Manager:Lindsay Joensson
Agency Producer:Silke Rochow
Chief Production Officer:Steffen Gentis
Producer:Tobias Steinhauser, Eva Klaiber
Composers:Stephan Moritz, Jonas Knopf
Audio Engineer:Andre Koenig
Director:Calle Astrand
Director Of Photography:Thomas Kuerzel
Editor:Alexander Jurkat
Visual Effects Editor:Gunar Laube
Make-Up Artist:Oona Napier
Setting:Berta Gómez
Casting:Casting co

Adv

Dove: Real Beauty Beats

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PR, Online
Dove

Dove proves that real beauty touches the heart. Campaign monitors men’s heart rates while they describe female beauty. Dove is known worldwide for promoting ‘real beauty’ in campaigns that highlight the importance of women’s self-esteem. With this motto, the project Real Beauty Beats was designed by the creative studio Black Ship for Dove Portugal. 

Carried out for the first time with men only, this new experiment shows their reactions when describing different women’s beauty projected on a screen. Filmed in an apparently abandoned warehouse, the mysterious environment is reinforced by the fact that participants’ heart rates are monitored in real time. 

Models are in the first sequence of projected pictures, generating only superficial praise related to their physical characteristics. In the second sequence, images of special women are unexpectedly shown to the participants, such as a partner or a family member. From this point on, emotion takes over the experiment. 

Memories and feelings like love, affection, gratitude and admiration come associated with the descriptions. At this moment, the considerable increase in heart rate leaves no doubt – real beauty, literally, touches the heart. 

In addition to inspire people all over the world, the project intends to promote Dove Beleza Real (dovebelezareal.pt) digital platform, whose primary aim is to encourage women everywhere develop a positive relationship with the way they look, helping them raise their self-esteem and realize their full potential.

Advertising Agency:Blackship, Portugal
Creative Director:Henrique Neves
Art Director:Daniel Neves, Luis Stone
Copywriter:Henrique Neves
Project Director:Frederico Ferreira
Casting Director:Joana Pote
Director Of Photography:Carlos Cipriano, Duarte Domingues 
Post Production:BAMP
Sound:Sound Station
Assistants:Ricardo Jesus, Marco Bento, Adriana Carvalho