Post pobrano z: An urgent need for gymnastics / Un peu grosse la coïncidence?
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| THE ORIGINAL? Penalty Running Shoes – 2011 “The more you run, the shorter the distance” Source : Ad Forum, Cannes Lions BRONZE Agency : Havas Z+ Sao Paulo (Brazil) |
LESS ORIGINAL Kentoya Fitness Club – 2020 Click on the image to enlarge Source : Lüerzer’s International Archive Agency : VCCP Prague (Czech Republic) |
Post pobrano z: Jeep – Trading Enterprises: Explore The Great Indoors
Print, Online
Jeep
Print/Social Advertisement created by Memac Ogilvy, Dubai depicting how Jeepers should now explore the great indoors.
Advertising Agency:Memac Ogilvy, Dubai, United Arab Emirates
Chief Creative Officer:Juggi Ramakrishnan
Creative Director:Jean-Pierre De Villiers
Senior Copywriter:Faraz Khan
Client Team Lead:Hadi Ballout.
Senior Account Manager:Kenneth Monis
Senior Account Executive:Omar Sallam
Traffic Manager:Regine Manalo
Visualiser:Andre Souza
Associate Director Social:Ghadeer Khub
Senior Community Executive:Maya Esper
Head of Marketing & Brand Operations:Grant Bowring, Jeep – Trading Enterprises
Marketing Communications Manager:Praveen Nair
Digital Marketing Manager:Emad Hassan
Post pobrano z: LBH APIK Jakarta: Safe At Home
Print
LBH APIK Jakarta
For Some Women, Stay Safe At Home Means Keeping The Violence Forever.
We are now living in the new normal era, where virus limit our life and movements. To stay at home meaning keep you safe and sound and help others saving life. When we think home is our safest haven right now, for some women is a disaster. Data show’s women abuse report significantly increasing during this stay at home time. In time like this, we need to show people the real problem behind every closed door, by creating a social campaign. LBH APIK INDONESIA, a partner for domestic violence victim seeking for help and support, have to do something to make people aware of this problem.
Advertising Agency:iris Jakarta, Indonesia
Executive Creative Director:Mehdi Lamloum
Creative Director:Fahmi Rahmadiputra
Art Director:Fahmi Rahmadiputra, Apriadi Basuki
Copywriter:Moza Valentina, Fahmi Rahmadiputra
Studio:APIX 10
Retoucher:APIX 10
Account:Sisi Soeratman
Post pobrano z: Forward Media: Mask Media
Media, Promo
Forward Media
Quarantine time when traditional mediums became ineffective is perfect time for media agency to promote itself as efficient one. And agency came up with a totally new effective ad medium – cashier’ mask. With good reach – on faces of cashiers – it grabs audience attention long enough to deliver the message. Moreover, cashier’ masks even speak for them. We tied classic cashier phrases with advertised products contextually.
Advertising Agency:Havas, Ukraine
Creative Director:Eugene Ivasyuk
Artdirector:Pavlo Melnyk-Krysachenko
Post pobrano z: Sea Shepherd: Smoking kills the ocean
Print
Sea Shepherd
A single cigarette butt can pollute up to 500 liters of water. Cigarette butts pollute the ocean even more than straws and plastic bags do. Every year, billions of them end up in the ocean, carried away by the wind, the rain, in rivers or in pipes, after having been carelessly thrown in the streets. On World Oceans Day, it is urgent to raise awareness on this serious matter. „The White Tide” is the name of Sea Shepherd’s campaign, which aims to denounce how cigarette butts are polluting and killing the oceans and their wildlife. In order to make this ecological cataclysm tangible, the association created a strong metaphorical image: a viscous & sticky tide that looks like an oil spill but whose texture and colors (white and yellow) are similar to those of cigarettes.
Advertising Agency:Brand Station, Paris, France
Creative Director:Damien Guiol, Samy Benama, Loic Chauveau
Art Director:Damien Guiol, Samy Benama
Copywriter:Damien Guiol, Samy Benama
Photographer:Salamagica
Cgi Artist:Salamagica
Agent:Watch Out
Post pobrano z: Business graphs with flags / Une copie? On stats…
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| THE ORIGINAL? Sesc English Course – 2017 “Master your business language” Click on the image to enlarge Source : Adeevee Agency : Competence, Florianópolis (Brazil) |
LESS ORIGINAL Covid-19 #StayHome – 2020 “Numbers are sending us a very direct message” Click on the image to enlarge Source : Adsoftheworld Agency : Wunderman Thompson (Portugal) |
Post pobrano z: Business graphs with flags / Une copie? On stats…
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| THE ORIGINAL? Sesc English Course – 2017 “Master your business language” Click on the image to enlarge Source : Adeevee Agency : Competence, Florianópolis (Brazil) |
LESS ORIGINAL Covid-19 #StayHome – 2020 “Numbers are sending us a very direct message” Click on the image to enlarge Source : Adsoftheworld Agency : Wunderman Thompson (Portugal) |
Post pobrano z: Business graphs with flags / Une copie? On stats…
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| THE ORIGINAL? Sesc English Course – 2017 “Master your business language” Click on the image to enlarge Source : Adeevee Agency : Competence, Florianópolis (Brazil) |
LESS ORIGINAL Covid-19 #StayHome – 2020 “Numbers are sending us a very direct message” Click on the image to enlarge Source : Adsoftheworld Agency : Wunderman Thompson (Portugal) |
Post pobrano z: OTB Foundation: Brave
Film
OTB Foundation
During the Covid-19 emergency, OTB Foundation actioned multiple initiatives aimed at providing support to smaller and lesser known hospitals in different Italian towns. These initiatives include: donations of protective equipment, distribution of masks, supplying cutting-edge technological equipment to prevent the spread of the virus, converting existing hospital wards in dedicated Covid-19 sections, donating sanitizers and disinfection systems for ambulances, distributing air sanitizers, respiratory helmets, full face masks and even tablets for patients to stay in touch with their loved ones.
But OTB Foundation still needs to help those in need. And for this, together with Publicis they have created a fund-raising campaign video that celebrates the various expressions of bravery that people have shown during these times.
Based on the principle that any small act of bravery (and kindness) generates others, the video showcases a compilation of some of the most heart-warming, funny and courageous videos that were shared online during these last months. From neighbors cheering with sticks from different balconies, to dinosaur costumes being used to shop safely, to couples getting married with masks on, to babies being welcomed in the world with tiny masks.
Advertising Agency:Publicis, Milan, Italy
Global CCO Publicis WW:Bruno Bertelli
CCO Publicis Italy:Cristiana Boccassini
Global Creative Director:Mihnea Gheorghiu
Creative Director and Head of Art:Costanza Rossi
Associate Creative Director:Andrea Sarcullo
Senior Copywriter:Ruxandra Drilea
Digital Account Director:Ilaria Castiglioni
Head Of Tv Production:Francesca Zazzera
Tv Producer:Antonella Capella
Junior TV Producer:Martina Mozzillo
Editor:Luca Fornaciari
Colorist:Daniel Pallucca
Music title:Madman World
Composer:Brian Jacobs
Publisher:Sizzer Music
Audio:Screenplay, Milano
Post pobrano z: OTB Foundation: Brave
Film
OTB Foundation
During the Covid-19 emergency, OTB Foundation actioned multiple initiatives aimed at providing support to smaller and lesser known hospitals in different Italian towns. These initiatives include: donations of protective equipment, distribution of masks, supplying cutting-edge technological equipment to prevent the spread of the virus, converting existing hospital wards in dedicated Covid-19 sections, donating sanitizers and disinfection systems for ambulances, distributing air sanitizers, respiratory helmets, full face masks and even tablets for patients to stay in touch with their loved ones.
But OTB Foundation still needs to help those in need. And for this, together with Publicis they have created a fund-raising campaign video that celebrates the various expressions of bravery that people have shown during these times.
Based on the principle that any small act of bravery (and kindness) generates others, the video showcases a compilation of some of the most heart-warming, funny and courageous videos that were shared online during these last months. From neighbors cheering with sticks from different balconies, to dinosaur costumes being used to shop safely, to couples getting married with masks on, to babies being welcomed in the world with tiny masks.
Advertising Agency:Publicis, Milan, Italy
Global CCO Publicis WW:Bruno Bertelli
CCO Publicis Italy:Cristiana Boccassini
Global Creative Director:Mihnea Gheorghiu
Creative Director and Head of Art:Costanza Rossi
Associate Creative Director:Andrea Sarcullo
Senior Copywriter:Ruxandra Drilea
Digital Account Director:Ilaria Castiglioni
Head Of Tv Production:Francesca Zazzera
Tv Producer:Antonella Capella
Junior TV Producer:Martina Mozzillo
Editor:Luca Fornaciari
Colorist:Daniel Pallucca
Music title:Madman World
Composer:Brian Jacobs
Publisher:Sizzer Music
Audio:Screenplay, Milano