Archiwum kategorii: Adv

EFFIE Awards: Results Don’t Lie

Post pobrano z: EFFIE Awards: Results Don’t Lie

The advertising industry has an amazing ability to stretch the truth when entering work into creative award shows. The Effie Awards, however, are different. Only work that achieves real business results for real clients brings home the metal. So to encourage agencies to enter the 2013 Effie Awards in New Zealand, Whybin TBWA , Auckland interviewed the country’s top ECDs and CEOs about their most ‘successful’ campaigns from the last year. Only, we had a police-trained polygraph examiner perform the interviews. We then sent out the actual polygraph test results to agencies around New Zealand.

Advertising Agency: WhybinTBWA, Auckland, New Zealand
Chief Creative Officer: Toby Talbot
Creative Directors: Jonathan McMahon, Lisa Fedyszyn
Group Head: Jodi Willocks
Creatives: Cece Chu, Ryan Price
Print Producer: Ali Vernon
Designers: Chris Lewis, Frank Turner
Senior Account Manager: Victoria Meo

Which one came first? / Qui est né le 1er : la poule… ou la poule?

Post pobrano z: Which one came first? / Qui est né le 1er : la poule… ou la poule?

Cliquer ici pour voir la vidéo.

Cliquer ici pour voir la vidéo.

THE ORIGINAL? 
Fujifilm X-S1 with image stabilizer – 2013
Source : Adsoftheworld
Agency : Ogilvy & Mather (Germany)
THE ORIGINAL? 
Mercedes-Benz Magic Body Control – 2013
Source : YouTube, Gutewerbung
Agency : Jung Von Matt Neckar Stuttgart (Germany)

Which one came first? / Qui est né le 1er : la poule… ou la poule?

Post pobrano z: Which one came first? / Qui est né le 1er : la poule… ou la poule?

Cliquer ici pour voir la vidéo.

Cliquer ici pour voir la vidéo.

THE ORIGINAL? 
Fujifilm X-S1 with image stabilizer – 2013
Source : Adsoftheworld
Agency : Ogilvy & Mather (Germany)
THE ORIGINAL? 
Mercedes-Benz Magic Body Control – 2013
Source : YouTube, Gutewerbung
Agency : Jung Von Matt Neckar Stuttgart (Germany)