Post pobrano z: Augusto Paiva
Interactive Whatever is a collection of work by the brazilian Art Director, Designer Augusto Paiva.

Post pobrano z: Zap doctors: Mole, Rash

“Don’t let your imagination run wild. Symptom checker from zap doctors.”

Advertising Agency: Mccann Erickson, Tel-Aviv, Israel
Creative Director: Nir Levi
Art Director: Geva Gershin
Copywriter: Asaf Zelicovitch
Illustrator: Omer Hoffmann

Post pobrano z: Funky Cold Medina Streetwear: Homeless

“Funky Cold Medina Streetwear
On Sale!”

Advertising Agency: FWK, Buenos Aires, Argentina
Chief Creative Officer: Christian Oneto Gaona
Art Director: Chany D’Amelio
Copywriter: Christian Onteo Gaona
Photographer: Ale Burset
Account Director: Nicolás Martos

Post pobrano z: Gasum Biogas: Hay, Loo, Wood

Advertising Agency: Sek&Grey, Helsinki, Finland
Art Director: Petteri Vilkki
Copywriter: Mika Back
Photographer: Katri Kapanen

Post pobrano z: Falabella Insurance Pet: Differences

“Your money back in 24 hours, so they won´t notice the difference”

Advertising Agency: Young & Rubicam, Bogota, Colombia
Chief Creative Officer: Mauricio Rocha
Creative Director: Tito Chamorro, Julian Jaramillo, Victor Osorio
Art Director: Paola Avellaneda, Mauricio Cifuentes, Juan Ruiz, Alejandro Narvaez
Copywriter: Ricardo Uribe, Sebastian Sanchez, Carlos Gonzalez
Photograph: Salvador Badel – Fabricante

Post pobrano z: It hurts! / Une idée qui a fait long feu!

THE ORIGINAL? Saridon anti headache – 2005 “For that annoying headache that comes and goes” Source : Cannes Lions archive Agency :  JWT Sao Paulo (Brazil)	LESS ORIGINAL Aspirin anti headache – 2011 Headline : “Extra strength for headaches” Source : Adsoftheworld Agency : BBDO Toronto (Canada)

Post pobrano z: Toy Story 1 and 2 / De bonne guerre?

THE ORIGINAL? Super Glue – 2008 Source : TheInspirationRoom, Cannes Lions SHORTLIST Agency :  DDB Sydney (Australia)	LESS ORIGINAL Neostick Glue – 2011 Source : Adsoftheworld Agency : Imelda Ogilvy, Ljubljana (Slovenia)

Post pobrano z: Recycling is child play / Au bout du rouleau?

THE ORIGINAL? Matchbox Street Tape (Direct Marketing) – 2008 Source : AdLand, DesigninMains AD :  Daniel Schweinzer (Germany)	LESS ORIGINAL Hot Wheels Track Tape (Direct Marketing) – 2011 Source : Cannes Lions SHORTLIST Agency : Ogilvy (Mexico)

Post pobrano z: Dog tails behind cars / Pas la queue d’une idée neuve?

THE ORIGINAL? Iams dog food – 2007 Headline : “Good for life” Source : Cannes Archive Online Agency : Saatchi & Saatchi (France)	LESS ORIGINAL Mobility Dogs – 2011 Headline : “Honk if you like Mobility Dogs” Source : Adsoftheworld Agency : Whybin TBWA Tequila, Auckland (New Zealand)

Post pobrano z: serum vs venom

Hyperreality is used in semiotics and postmodern philosophy to describe a hypothetical inability of consciousness to distinguish reality from fantasy, especially in technologically advanced postmodern societies.

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