Post pobrano z: CRENVI – Nova Vida Rehab Center: Grito
Advertising Agency: Bronx Propaganda, Brazil
Creative Director: Alexandre Silveira
Art Director: Rafael Guth
Copywriter: Fabio Duarte
RTV: Gabriela Alberti
Movie Company: Deiró
Music company: Jamute
Post pobrano z: Cornered to repetition? / Ça m’en bouche un coin!
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| THE ORIGINAL? Vauxhall Tigra – 1993 Headline : “sticks to corners” Source : Cannes BRONZE LION Agency : Lowe HS (United Kingdom) |
LESS ORIGINAL Nissan Maxima – 2006 Headline : “Hugs corners” Source : Coloribus Agency : TBWA Chiat Day LA (USA) |
LESS ORIGINAL Renault Laguna 4WD – 2011 Headline : “Shorter steering angle” Source : P8perplane, Adsoftheworld Agency : Publicis Conseil (France) |
Post pobrano z: Pointing my finger at this coïncidence / Un télescopage à pointer du doigt?
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| THE (AB)ORIGINAL? Land Rover owner club – 2006 Source : Cannes Festival SHORTLIST , Agency : Lowe & Partners Kuala Lumpur (Malaysia) |
LESS ORIGINAL Viaje Mag “Get to know the world like no one else” – 2011 Source : Adsoftheworld Agency : LP360 (Brazil) |
Post pobrano z: The hidden truth / Une idée qui fait Pschiiiit?
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| THE ORIGINAL? OVK Parents of Child Road Victims – 2007 “To kids the road looks different” Source : Eurobest Awards SILVER , Act Responsible Agency : Happiness Brussels (Belgium) |
LESS ORIGINAL Audi / Road Prevention – 2011 “For a child, this is how a car looks like on the street” Source : Adsoftheworld Agency : DDB Barcelona (Spain) |
Post pobrano z: Piece of fish-cake / Ma part du gâteau (créatif)
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| THE ORIGINAL? Finish – 2009 “what you eat shouldn’t smell like what you ate” Source : New York Festivals Merit Agency : Euro RSCG Gurgaon (India) |
LESS ORIGINAL Glad Cling Wrap – 2011 “Let it taste the way it should” Source : Adsoftheworld Agency : DDB Dubaï (UAE) |
Post pobrano z: GOAB. A TV Experience Concept
Check out an amazing GOAB. A TV Experience Concept by the great Syzygy Lab.
Post pobrano z: Playstation: Mr.Lee, Tailor to Superheroes and Villains
To promote DC Universe online, the new PlayStation 3 game, in which everyone can be a superheroe or a villain, we created an unusual tailor shop. Mr. Lee´s tailor shop is specialized in handcrafting custom suits for heroes and villains. So his clients can live the same experience as the game in the offline world.
Advertising Agency: Leo Burnett Iberia, Madrid, Spain
Global Creative Director: Mark Tutssel
Executive Creative Director: Chacho Puebla
Creative Directors: Juan Sevilla, Juan Christmann
Art Directors: Bruno Nakano, Juan Sevilla
Designer: Bruno Nakano
Copywriter: Juan Christmann
Head of Digital: Asier García
Head of PR: Sarah Okrent
Head of Events: Cristina Baixas
Creative Advisor: Tura
Head of Programming: Victor Moreno
Programmer: Luis Marcano
Post pobrano z: 3M’s Post-it Super Sticky Notes: Royal Wedding ad
Advertising Agency: OgilvyAction, London, UK
Creative Director: Paul Garner
Art Director: Giulia Pignone
Copywriter: Grant Codron
Illustrator: Don Wilson
Photographer: by Tapestry
Photography: Geoff Caddick / PA Wire
Published: April 2011
Post pobrano z: Pass through the Billboard /Comment bien se payer l’affiche
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| THE ORIGINAL? New Mexico Road Safety – 2011 “Wear a seatbelt” Source : P8perplane Agency : Esparza Advertising (USA) |
THE ORIGINAL ? Road Safety of Nizhny Novgorod City – 2011 “This could be your body” Source : P8perplane Agency : Unknown (Russia) |
Post pobrano z: Nissan Leaf: Smokeboard
The auto show has over 1,000 of there. But only one 100% electric, zero-tailpipe Nissan Leaf. TBWA Chiat Day and Nissan have created a strategically placed, spectacular outdoor board directly outside the New York Auto Show. One side of the board has a working tailpipe that spews exhaust into the air and a headline that points to the 1000+ cars in the auto show that come with them. The other side points to the zero tailpipe, 100% electric Leaf further validating the vision of sustainable mobility that Nissan wants to offer customers around the world. (It’s important to note the exhaust is environmentally friendly. But the board still makes an poignant point about Nissan’s competitors).
Advertising Agency: TBWA\Chiat\Day, New York, USA
Chief Creative Officer: Rob Schwartz
Creative Director: Tito Melega
Associate Creative Director: John Figone, Garman Yip
Art Director: Kat Ford
Copywriter: Joe Hagel
Managing Director: Jon Castle
Account Director: Ben Muldrew, Bonnie Schwartz
Management Supervisor: Patrick Jones, Val Tyll
Account Supervisor: Liz Lefler
Assistant Account Executive: Kelly Glover, Colleen Toombs
Product Strategy Director: Joel Weeks
Business Managers: Jill Durand, Stephanie McCall and Robin Rossi
Art Producers: Anna Willman
Producer: Bob Daniels
Project Manager: Alice Pavilsko
Arthaus Retouching Producer: Eric Ortega
Arthaus Digital Artists: Rick Legorreta, Yin Ulmen
E-Graphics, Production Coordinator: Bob Hezlep
Studio Designers: Paul Russell, Riki Komachi
Copy Editors: Scott Roberts, Laurie Fisher