We created an ambient advertising for International Migrants Day, 18th December 2010 to inform the public about the reality of migrant workers with Amnesty International Korea. Many migrant workers enter S. Korea to work. However, Their employers treat them like working machines and forfeit their human rights. Thus, we made life-size boxes used for packing goods and informed the public about the reality in a guerrilla-fashion.
Advertising Agency: supernormalvoice, Seoul, South Korea
Account Executive: Saeyoung Kim
Creative Director: Swan Song, Saeyoung Kim
Art Director: Swan Song
Copywriter: Saeyoung Kim
Illustrator: Jaeyoung Sohn
Photographer: Ernest
Published: December 2010
A relaxing footbath after a long, long walk. Deserved and even needed for the 4 exhausted paws of this tired, but happy dog.
Advertising Agency: Cheil Netherlands, Delft, Netherlands
Creative Director: Ton van Jole
Art Director: Ton van Jole
Copywriter: Mattijs Winter
Photographer: Marc van Oene
Published: December 2010
The calendar represents a constructor set made of 16 separate cards with slots which can be joined in any combination. Each card contains a month schedule and an advice about how to make some good. Additional 4 elements are the agency’s business cards. 16 is the quantity allowing constructing a certain figure, e. g. the Rabbit, the 2011’s patron according to Chinese calendar. The main idea of the calendar lies in the possibility to construct one’s year of good deeds. The calendar is Kaffeine Communications advertising agency’s self promo. It was presented as a NY gift to the agency’s clients, partners and friends.
Advertising Agency: Kaffeine Communications, Kyiv, Ukraine
Creative Director: Anze Jereb
Art Director / Illustrator: Denis Pogrebnyak
Copywriter: Nadia Skrynnyk
Published: December 2010
THE ORIGINAL? Muhlehalde – A place to help blind people – 2009
Headline “Threatened animals are not the only ones
in need of donations”.
Source : EPICA Awards
Agency : Ruf Lanz Zurich (Switzerland)
LESS ORIGINAL
Fundacion Par – to help people with disabilities – 2010 Headline : “People with disabilities are not so hot
in the news as panda bears, but they also need your help”.
Source : Adsoftheworld
Agency : McCann Erickson (Argentina)
The World’s First 3d Advert — Stop Motion Origami — Making Of. Toshiba invite you to enjoy the world’s first 3d Advert, where a magical world of origami unfolds and grows in front of your eyes, all from the basis of all big ideas – a blank sheet of paper. This stunning, 3d world of origami was actually crafted by hand and filmed in wonderful stop-motion — all adding to the magic of the world’s first 3d advert. Here, the world’s first 3d advert introduces the Toshiba Satellite R630, which, like all great ideas, started on a blank sheet of paper.
Advertising Agency: Grey, Düsseldorf, Germany
Director: Hauke Hilberg
Director of Photography / Animation Director: Jim Lacy
Creative Directors: Moritz Grub, Regner Lotz
Production: Bakery Films, Berlin
Music&Sound Design: BLUWI Music & Sounddesign, Hamburg
On air: December 2010
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