Post pobrano z: Real Pickpockets / Hip Hip hippo!
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| THE ORIGINAL? Nissan Cabstar Truck – 2004 Source : Cannes Archive Online, Agency : BBDO Lisbon (Portugal) |
LESS ORIGINAL : DFM MiniAuto – 2010 Source : Cannes 2010 Longlist, Agency : Euro RSCG (Colombia) |
Post pobrano z: Hamburg Hotel
A sound reactive mix between analog and digital imagery by Joost Korngold.
Post pobrano z: PlayStation 2: Catapult, Airplanes
Advertising Agency: Publicitas Publicis, Guayaquil, Ecuador
Creative Director: Alvaro Noboa S.
Art Director: Gabriel Calderon
Copywriter: Javier Ramirez
Illustrator: Gabriel Calderon
Photographer: Gabriel Calderon
Published: April 2010
Post pobrano z: Avera Health: Smoking Billboard
For two days, drivers who passed a smoking billboard in Sioux Falls, honked and cranked their necks to get a better look at the board everyone was talking about. The billboard, promoting the website WhyImAlive.com, for Avera Health was meant to draw attention for the importance of having an emergency medical plan for your family. It showed a woman sitting on a gurney in front of a terrible car crash, with one of the cars actually smoking behind her, that at least for two days, the smoke billowed off the photo into the sky, thanks to a hidden smoke machine behind the board.
It worked, driving thousands of people to go online in the first week of the campaign. It also drew an unintended consequence. It got the attention of the fire department, who, after two days of smoke, decided to shut it down.
Advertising Agency: BVK, USA
Creative Director: Gary Mueller
Copywriter: Ross Lowinske
Art Director: Ryan Smith
Interactive: Charlie Marsh
Photography: Jeff Salzer
Producer: Allison Lockwood
Post pobrano z: Romtelecom Dolce Interactiv: Movie Bookmark
“See a movie as you read a book! With Dolce Interactiv you can pause the movies.”
Advertising Agency: Graffiti BBDO, Bucharest, Romania
Creative Director: Mihai Gongu
Group Creative Director: Radu Olteanu
Art Director: Balint Hajagos
Copywriter: Laur Raboj
Published: June, 2010
Post pobrano z: Baygon: Ghost
Advertising Agency: DraftFCB, Jakarta, Indonesia
Creative Director: Widyalupi Nonis
Art Directors: Defitriadi, Ridward Ongsano
Copywriter: Indah Larasati
DI Artist: Defitriadi
Photographer: Budi Han
Published: August 2010
Post pobrano z: Fiat Linea: GPS
“Focus on the road, not on the GPS. Fiat Linea with voice activated built in GPS.”
Advertising Agency: Leo Burnett, Brazil
Creative Director: Ruy Lindenberg
Art Director: Alessandro Bernardo
Copywriter: João Caetano
Published: March 2010
Post pobrano z: Fiat Linea: Cow Sms, Post Sms, Tree Sms, Truck Sms
“Pick you up in 1 hour. Don’t read text messages while driving. Fiat Linea with SMS voice reader.”
Advertising Agency: Leo Burnett, Brazil
Creative Director: Ruy Lindenberg
Art Director: Alessandro Bernardo
Copywriter: João Caetano Brasil
Published: March 2010
Post pobrano z: Norburn Model Aircraft Supply: Business Card
[See post to watch Flash video]
Specializing in model and radio controlled aircrafts for over 40 years, Norburn Model Aircraft Supply provides enthusiasts with the widest and best selection in British Columbia. Creating a unique business card, we printed and laser die cut balsa wood a small glider that is functional once assembled.
Advertising Agency: Rethink Communications, Vancouver, Canada
Creative Director: Ian Grais, Chris Staples
Art Director: Jeff Harrison
Producer: Sheila Santa Barbara
Published: August 2010
Post pobrano z: Kudu Burger: House
“Kudu. Spicy hot burger.”
Advertising Agency: Targets Leo Burnett, Kingdom of Saudi Arabia
Executive Creative Director / Copywriter: Mehdi El Alj
Art Director: Jonathan Horner