Post pobrano z: Black people targeted / Tellement identique que ça troue le C**?
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| THE ORIGINAL? G.E.R – Racism awareness – 2018 “Racism hides in the smallest of details The homicide rate in brazil is 71.4% higher among black people” Agency : Sides (Brazil) |
LESS ORIGINAL Coalizão Negra P-D Racism Awareness – 2020 “75,5% of the people murdered in Brazil are black” Source : Adsoftheworld Agency : Wunderman Thompson (Brazil) |
Post pobrano z: Carrefour Lowest Price: Don’t let the bill
Outdoor, Print
Carrefour
Carrefour Campaign – DON’T LET THE BILL The campaign’s concept is that a shopping bill shouldn’t scare, confuse, or agitate customers. The execution uses receipt bills formed into different shapes to represent each of these feelings. Body copy reassures the viewer that the hypermarket offers low prices so that one doesn’t have to worry about expenses.
Advertising Agency:Wunderman, Amman, Jordan
Creative Director:Fahid Ibrahim
CS Director:Ibrahim Tadros
Account Handler:Saad Habaibeh
English Copywriter:Fahid Ibrahim
Post pobrano z: Survival Agency: COVID-19 invasion
Outdoor, Print
Survival Agency
All viruses are like zombies — they try to take over people’s bodies — but they aren’t really alive. Outside the host’s body they are dormant, surviving without living. Once touched or inhaled and brought inside, their ancient machinery springs into action, using proteins to latch onto and invade human cells so please stay home and don’t let it get you and invade our world. Please let COVID-19 die alone.
Advertising Agency:Survival Agency, Egypt
Visual Artist:Sief Refaat
Post pobrano z: surfing on the same idea / Une idée ressortie de la poubelle?
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| THE ORIGINAL? Matta x Surfrider Foundation – 2016 Click on image to enlarge Upcycle Surfboard – Watch the Case Study Agency : Unknown (Portugal) |
LESS ORIGINAL MEO x Rip-Curl – 2020 Click on image to enlarge Unwanted-Shapes – Watch the case study Agency : Partners Dentsu Lisbon (Portugal) |
Post pobrano z: surfing on the same idea / Une idée ressortie de la poubelle?
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| THE ORIGINAL? Matta x Surfrider Foundation – 2016 Click on image to enlarge Upcycle Surfboard – Watch the Case Study Agency : Unknown (Portugal) |
LESS ORIGINAL MEO x Rip-Curl – 2020 Click on image to enlarge Unwanted-Shapes – Watch the case study Agency : Partners Dentsu Lisbon (Portugal) |
Post pobrano z: The Kraken: The Kraken released in Sydney
Outdoor
The Kraken
We were tasked with unleashing the power and might of the Kraken on the buses of Sydney. This is the result. Fearsome and frightening attacks on public transport.
Advertising Agency:Preoccupied, Sydney, Australia
Post pobrano z: Cannes Lions 2020: The Last Long Copy
Print
Cannes Lions
We believe that students and young creatives deserve to be judged by Future Lions and Young Lions Jury, no matter if the festival is not being hold.
Copywriter:Tito Rocha
Art Director:Alberto Arribas, David Cantor
Post pobrano z: Ikea: Stay Home – COVID-19
Online
IKEA
Advertising Agency:Mccann, Tel Aviv, Israel
Post pobrano z: Jeep: Off Road, In House
Print
Jeep
Advertising Agency:Mood, Lima, Peru
Creative Director:Alejandro „Lato” La Torre
Head Of Art:Jorge “Koki” Piscoya
Account Director:Natalia Bachman
Social Media Director:Natalia Rodríguez Maldonado
Creative Copywriter:Hugo Castro, Pedro Vasquez
Art Director:Carlos Acosta, Miguel Villanueva Garcia
Account Executive:Mitchell Chavez, Jessica Castillo, Stana Villamonte
Retouch:Oscar Salazar
Post pobrano z: Líbero: It’s Easier to Win at Home
Print
Libero
That’s why we are giving you free access to our whole catalog. So you can stay home and we can all beat Coronavirus.
Advertising Agency:DAVID, Madrid, Spain
Global CCO:Pancho Cassis
Executive Creative Director:Saulo Rocha, André Toledo
Creative Director:Fred Bosch, Álvaro Palma
Associate Creative Director:Sébastien Rouviere
Senior Art Director:Camilo Jiménez
Account Director:María García
Head Of Planning:Patricia Urgoiti