THE ORIGINAL?
Nando’s “Double breasted burger”- 2008
Source : Culturepub
Agency : Black River Johannesburg (South Africa)
LESS ORIGINAL :
Cosmetic plastic surgery (?) – 2009
Source : YouTube,
Agency : NovaTV (Bulgaria)
Une sacrée belle pair… de pubs jumelles! Bien que j’ai du mal à comprendre quel est le client de la pub Bulgare (aidez-moi SVP!) la similitude est aussi impressionnante que la taille de la poitrine (ou du cerveau) de la fille…
Self promotion T-shirt for Roland Semprie, Personal Trainer.
Advertising Agency: GJP Advertising + Design, Toronto, Canada
Chief Creative Officer: Alan Gee
Creative Directors: Lisa Greenberg/Trevor Schoenfeld
Copywriter: Ross Pryde
Art Director: Chris Duchaine
A typical wedding photo was affixed to door lift doors in a law firm. Unfortunately, every time the doors opened, the couple split up. But help was at hand for everyone in the same position as soon as they stepped into the lift: a sign showed the name of the law firm and wich floor the office was on.
The African Continent has the world’s highest number of child soldiers, fighting in wars they don’t believe in, for causes they don’t understand. UNICEF extracts many of these children from combat and reintegrates them into society. We sent out a direct mailer that garners support for UNICEF’s child soldier programme. Initially, the mailer appears to be a typical packet of toy soldiers, but once opened, the recipients find that the figurines are in fact children – reading books, playing soccer, riding bikes and doing other childhood activities.
Advertising Agency: Y&R, Johannesburg, South Africa
Chief Creative Officer: Michael Blore
Executive Creative Director: Liam Wielopolski
Design Director: Anita Modi
Copywriter: Sebastian Schneider
Art Director: Mbuso Tshabalala
Graphic Designer: Brad Stapleton
THE ORIGINAL?
Mc Donald’s restaurant “Now with internet” – 2006
Source : Agency’s website
Agency : RT&A (Mexico)
LESS ORIGINAL :
Mc Donald’s “love free wi-fi” – 2009
Source : Adsoftheworld, Fubiz
Agency : DDB Sydney (Australia)
Une idée dans “l’air” du temps? Visiblement elle est aussi bien captée de part et d’autre de la planète. Mention spéciale à Mc Do qui a payé deux agences pour la même idée…
National public transport company De Lijn wanted to announce its increased night schedule. We used existing event posters to promote the night bus and placed passe-partouts over it that read: “whatever you’re planning tonight, plan your transport too. Take the night bus”. http://www.nachtlijn.be
Advertising Agency: Duval Guillaume, Belgium
Creative Directors: Katrien Bottez & Peter Ampe
Copywriter: Geerard Van de Walle
Art Director: Sven Van Hooydonck
Online Art Director: Derek Brouwers
Account handling: Matthias Dubois & Tom Sneppe
Art Buyer: Ingrid Deuss
Print Producer: May-Britt Verhoeven
Photographer: Ever Thiry
Retouching: Fred Dupont
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